Jordi Prats

Global Technical Packaging Manager @ PETRONAS Lubricants International

About

Global Technical Packaging Manager at Petronas Lubricants International, driving packaging strategy, innovation, and sustainability across complex international markets.My career began in product design and innovation consultant and evolved into leading a technical office within the child products industry before transitioning into the global energy sector. This multidisciplinary background enables me to connect design thinking with engineering excellence and business strategy—transforming ideas into scalable, high-impact solutions.At Petronas, I lead global packaging initiatives end-to-end, from concept to industrialization and market deployment, managing cross-functional, multicultural teams across regions. Beyond execution, my focus is on shaping long-term packaging strategies that align with business growth, operational efficiency, and brand positioning.A core pillar of my leadership is sustainability. I have led multiple initiatives to reduce environmental impact through material optimization, circular design principles, and the integration of more sustainable packaging solutions—balancing regulatory requirements, cost, performance, and scalability. My approach positions sustainability not as a constraint, but as a driver of innovation, competitive advantage, and long-term value creation.With professional experience across Barcelona, Kuala Lumpur, Jakarta, and New York, and project delivery spanning Asia, the Middle East, Africa, the Americas, and Europe, I bring a global mindset and the ability to navigate diverse markets, regulations, and cultural dynamics.

Country

Spain

City

Canovelles

Industry

Oil & Energy

Skill

Higher Education Teaching, Guest Lecturing, University Lecturing, Microsoft Excel, Interpersonal Communication, Teamwork, Negotiation, Key Account Management, Innovation Development, Supervisory Skills, Relationship Building, International Travel, English, Stakeholder Engagement, Problem Solving, Communication, Circular Economy, Technical Product Development, Innovation Management, Product Design

Experience

Global Technical Packaging Manager

PETRONAS Lubricants International

2017-9 - Present · 9 yrs 1 mo

Barcelona, Catalonia, Spain

Providing technical support on new packaging developments, specifications, and laboratory testing procedures within PLI regions (Asia, EMEA & the Americas)

Global Technical Packaging Manager

PETRONAS Lubricants International

2016-10 - 2017-8 · 11 mos

Greater Jakarta Area, Indonesia

Reporting to Group Supply Chain as a Global Technical Manager for packaging.

Packaging Project Manager

PETRONAS Lubricants International

2013-9 - 2016-9 · 3 yrs 1 mo

Kuala Lumpur, Malaysia

Reporting to Group Marketing on new packaging developments and global implementation.

Partner

Ineedit Strategic Design Lab

2010-2 - 2013-8 · 3 yrs 7 mos

Barcelona Area, Spain

Product Strategy & Innovation Consultants

Lecturer

Design & Business Schools

1991-1 - 2012-6 · 21 yrs 6 mos

various

• Máster en Innovación de procesos Universidad de Vigo (2012) • Biz Barcelona - Fira de Barcelona (2012) • Universidad de Vigo & Club Financiero Vigo (2011) • Bachelor in Design Southampton - Elisava (2011) • Ponente en Jornada Contract en la Eurorregión Cis Madeira - UNEX, Santiago (2011) • MiDi Master en Investigación para el Diseño Elisava (2010-2011) • IED Design Management 3º Producto (2009-11) • Elisava proyecto Integral 4º GSD (2007 - 2012) • CIE Figueres UdG (2011) • Barcelona Design Thinking Week Elisava (2011 - 2012) • Master en Diseño de Producto UPF-Elisava (2005 - 2008) • Inspiration Lab IED (2011) • Escola Universitària d'Òptica i Optometria de Terrassa (1995) • Jornada sobre la protección de los diseños Adi-Fad & Oficina Española de patentes y Marcas (2011)

External Professor

Elisava School of Design and Engineering

2005 - 2011-12 · 7 yrs

Barcelona Area, Spain

"Integral Project", GSD (Design Superior Graduate) 4th course.

R&D & Design Manager

PLAY, S.A.

2008-2 - 2009-12 · 1 yr 11 mos

Barcelona Area, Spain

Brand's and product range strategy at PLAY SA, a Child products manufacturer. Design & development for Child retention systems, baby Strollers, and also shopping trolleys under PLAYMARKET division. Technical resources coordination (designers, engineers, workshop, homologation & fabrics). Projects planning / Asian suppliers coordination for plastics parts, structure assembly & fabrics. Brands: Play, Casualplay, Playxtrem, Playmarket - Licensed brands: Disney, Agatha Ruiz de la Prada, Bultaco.

Design Manager

Eddadesign

2005-3 - 2008-1 · 2 yrs 11 mos

Cerdanyola del Vallès, Barcelona

Design department coordination (planning and control of resources and projects). Clients: Damm / Discapa / Fainsa / Grifols / Indo / Mat Group / Honda / Nespresso / Play - Playmarket / Roca / Santana Motors / Sara Lee / Shiro helmets / Sony / Talgo…

Project Manager

NODE Partners (Previously CDN International)

1999-6 - 2005-2 · 5 yrs 9 mos

Rubi, Barcelona

Spanish market leaders in design & business innovation consultancy services. Responsible for clients & projects (innovation, design & engineering), projects made for: Braun / Indra / PT Inovaçao - Portugal Telecom / Roca / Telefonica / Technal / Vileda / RATP - France / Chupa-Chups - Smint / Dermofarm / Espa / Talleres Casals / Comelta...

Project Manager

Europroject Tecnologias SL

1998-10 - 1999-6 · 9 mos

Barcelona Area, Spain

Design & Marketing support for civil engineering, architecture, and transport infrastructure

Design Manager

Kadima-Incesa

1991-12 - 1996-12 · 5 yrs 1 mo

Reus & Madrid, Spain

Eyewear company, Design Manager. Licensed brands: Armand Basi / Don Algodón / Massimo Dutti / Lois / Adolfo Domínguez / Victorio & Lucchino / Pertegaz