Juan Pablo Mercado

Sr. AI Analyst (Voice AI Applied for Business) @ Nexaminds

About

For over a decade, I’ve worked leading digital transformations for global brands. I’ve loved every part of building great teams and solving real problems. Building La Reina Raicilla, a premium spirits brand powered by storytelling, sustainability, and community. If you’re in a similar moment — transitioning, evolving, wondering what’s next — I’d love to connect.

Country

Mexico

City

Atenguillo

Industry

Wine & Spirits

Skill

Artificial Intelligence (AI), People Management, Resource Allocation, Continuous Improvement, Leadership, Customer Experience, Product Strategy, Data Analysis, Corporate Branding, Systems Analysis, Business Process Analysis, Branding, Business Development, Business Process Mapping, Entrepreneurship, Sustainable Agriculture, Wine & Spirits Industry, Hospitality, Luxury Brand Marketing, Gestión de proyectos

Experience

Sr. AI Analyst (Voice AI Applied for Business)

Nexaminds

2025-9 - Present · 1 yr 1 mo

Voice AI Expert at Nexaminds Driving business transformation through AI – Bridging business analysis with artificial intelligence to deliver high-impact, data-driven solutions. Agile leadership across cross-functional teams – Aligning business goals, technology, and people to accelerate delivery and maximize results. Turning strategy into execution – Translating complex needs into clear roadmaps, enabling executive decision-making and innovative product design.

COO & Founder

La Reina Raicilla

2018-5 - Present · 8 yrs 5 mos

Atenguillo, Jalisco, Mexico

After many years in the IT Industry, I met my wife Ana López, she is from a mountain town called Atenguillo, known for its delicious raicilla. I've become more and more interested in agave spirits, specially Raicilla made exclusively in Jalisco. In Rancho Nuevo, a small and sustainable community of hard working people. Join our dream to share this magical spirit to the world.

Agile Expert

adidas

2022-4 - 2022-8 · 5 mos

Puerto Vallarta, Jalisco, Mexico

Currently coaching two agile teams related to business intelligence data sourcing. Agile frameworks: Scrum, Kanban.

Sr. Product Manager

Ford Motor Company

2021-3 - 2021-6 · 4 mos

Dearborn, Michigan, United States

Delivered product increments for a Dealership Connectivity Services application that enabled Ford to monitor and analyze more than 7,000 dealerships from all the world. sales & customer care service data .

Product Owner

24 Hour Fitness

2019-4 - 2020-12 · 1 yr 9 mos

San Diego, California, Estados Unidos

Supported and managed a 400+ gym chain Guest Service web application

Product Owner

Softtek

2019-5 - 2019-5 · 1 mo

San Diego y alrededores, Estados Unidos

Responsible for the Product Strategy, including requirements, BRDs, PRDs, assign Dev team tasks, supervise quality of development, team , UX and UAT testing for web development applications.

Business Intelligence Analyst

AT&T

2017-5 - 2019-5 · 2 yrs 1 mo

Guadalajara Area, Mexico

Developed and maintained AT&T´s Business Intelligence and Data Warehouse by participating as a Product Owner for 2(two) Business Intelligence offshore teams. As a Product Owner my duties were to gather requirements from stakeholders, analyze them and document business processes.

Scrum Master / Senior Business Analyst

Amdocs

2018-5 - 2019-3 · 11 mos

Guadalajara Area, Mexico

Business Intelligence Data Platform Datawarehouse Project Lead and Team Manager. Main responsible for Team building, assigning team activities, ensuring results and follow-up.