Jérôme Mercier

As Group CEO of AddGuests, I lead the strategic vision and execution of Europe’s leading platform for booking holidays in top-rated campsites and holiday parks. With 15+ years of experience in General Management, Product Management, and Business Development within the e-commerce and marketplace sectors, I bring a strong track record in scaling businesses—particularly in travel and leisure. Product is part of my DNA. I'm passionate about launching innovative, high-impact services that drive strong market performance, customer satisfaction, and long-term loyalty. A serial entrepreneur at heart, I’ve successfully built and scaled marketplace and D2C models—including Kelkoo.com and Photobox—both of which were acquired by global leaders. I drive growth both through organic product innovation and through external levers such as strategic M&A. I'm also deeply committed to building high-performing teams and nurturing top talent to deliver world-class, creative solutions aligned with company goals. My background includes leadership roles in complex, matrixed, international organizations such as Yahoo! and IBM, where I consistently delivered results beyond expectations.