Juan P. Achaval

I lead the development and execution of marketing strategies focused on cloud computing and generative AI solutions. I manage a cross-functional team to drive initiatives across digital marketing, event planning, and industry outreach, ensuring alignment with the company’s strategic goals. Additionally, I oversee the marketing budget, ensuring optimal allocation of resources to maximize impact and ROI. Key Responsibilities: • Strategic Marketing Execution: Develop and implement marketing strategies to position Teracloud as a leader in cloud computing and generative AI across various markets, ensuring alignment with business objectives. • Team Leadership: Lead and mentor a high-performing marketing team, driving the successful delivery of key initiatives and maintaining a strong focus on results and collaboration across marketing channels. • Event Coordination & B2B Engagement: Oversee the organization of key events, sponsorships, conferences, and webinars, strengthening relationships with industry stakeholders and enhancing Teracloud’s market visibility. • Campaign Management: Supervise and optimize digital marketing campaigns, working closely with the team to drive lead generation, brand awareness, and customer engagement. • Budget Management: Manage the marketing budget, ensuring the efficient allocation of resources to maximize marketing impact and return on investment (ROI). • Performance Analysis: Analyze marketing performance, utilizing data-driven insights to optimize strategies and maximize ROI continuously.

• Responsible for digital lead generation, strategic planning and budget allocation • Reporting and data visualization specialist • Liaise with marketing agencies and management – helping the company reach OKRs, KPIs and SLAs – while ensuring seamless communication between parties

• Team manager responsible for day-to-day operational results, overall analytics reporting and department’s workload and deliverables • Led, trained and supervised analysts (eight to ten people) to build reports and recaps that provide compelling and actionable recommendations and insights for campaign optimizing, and strategic planning and spend management of multimillion dollar digital campaigns • Head of the Analytics Department for international calls with clients and partners • Collaborated with cross-functional teams, contributed to the development and adoption of innovative principles and best practices to measure, execute and optimize online marketing campaigns • Created repeatable processes – such as MySQL queries – that leveraged consistent templates and tools to report at scale • Analyzed operational and success metrics and defined tailor-made KPIs for businesses and campaigns • Liaise with Finance and HR on undertakings such as client and publisher billings, performance appraisals and digital analysts headhunting and recruiting process

Performed analysis of online and offline campaigns—ATL and BTL—for Fortune 500 companies including Sony, Caterpillar, Hertz, General Mills, Starwood Hotels & Resorts, Discovery Communications, ADT, Tiffany & Co. and others. Combined multiple sources—Google AdWords, Google Analytics, TrueView and YouTube Insights, Bing/Yahoo Advertising, Facebook Insights, Twitter Insights, Ad Servers like Atlas and Double Click, among others—turning raw data into actionable optimizations that drive results. Managed a team of Junior Analysts and QA & Reporting Analysts. Promoted to Analytics Operations Manager.

Promoted to Senior Marketing Analyst.

Atención al público y encargado de la caja. Administración, creación de la base de datos de la mercadería, análisis y asignación de precios.

Position: Account Mentor (08.2009 – 12.2010) Led group and individual training sessions. Compiled statistics and performance reports. Clients: American Express and Wells Fargo. Position: Back Office for Market Research (10.2008 – 12.2010) | Promoted. Interpreted and categorized customers' opinions taken from blogs for US companies—Wells Fargo, General Motors, Guitar Center, American Express, The Home Depot and Microsoft—for market research.

Registración de ventas y erogaciones, prorrateo y administración de costos, realización de informes mensuales, presupuestos, conciliación de cuentas bancarias, pago a proveedores, manejo de personal, etcétera. Eventualmente atención a clientes.

Administración. Mesero. Atención al cliente. Recepción de los clientes y atención de las mesas.