Jyoti Prakash Nayak

Digital Marketing Manager @ Red Apple Technologies

About

Over 14 years of experience driving digital transformation, brand visibility, and revenue growth for SaaS and IT companies. As a marketing leader, I specialize in building scalable growth ecosystems — blending inbound marketing, ABM, performance campaigns, and CRO to generate predictable pipelines and sustainable ROI. In my career, I’ve led high-performing marketing teams that turned data into direction and strategy into growth. From 0→1 SaaS GTM launches to multi-channel demand generation and brand repositioning, I’ve consistently driven measurable outcomes. Highlights: • 3.5X increase in inbound leads within one year through SEO + content-driven growth. • 40% reduction in CPL by re-engineering paid media funnels. • 180% YoY growth in organic traffic through technical SEO and CRO initiatives. • Successful GTM launch of B2B SaaS product in cybersecurity domain. Passionate about connecting the dots between product, marketing, and sales, I thrive on leading teams that innovate, automate, and accelerate growth. Always open to discussing growth strategies, marketing transformation, and SaaS innovation.

Country

India

City

Kolkata

Industry

Information Technology & Services

Skill

Marketing Support, HubSpot, Marketing Coordination, Customer Success, Written Communication, Customer Support, Communication, User Requirements, Customer Experience, Account Management, Marketing Budget Management, Performance Metrics, Investing, Return on Investment, Strategy, Cross-functional Collaborations, Storytelling, Case Studies, Competitive Marketing Strategies, Sales Enablement

Experience

Digital Marketing Manager

Red Apple Technologies

2024-5 - Present · 2 yrs 5 mos

Kolkata, West Bengal, India

• Leading digital marketing strategy to grow the brand, generate demand, and drive sales, collaborating with sales, development, and project teams. • Working with the CEO and leadership team to brainstorm and execute product planning, marketing initiatives, and business growth strategies. • Managing campaigns to increase brand awareness, generate leads, and improve conversions. • Overseeing website strategy, product marketing, and ensuring consistent messaging across all channelscampaigns to encourage recycling efforts. • Managing and leading cross-functional teams, including marketing, creative, and development, to deliver integrated and high-impact marketing initiatives.

Head of Marketing

Magicminds

2023-7 - 2024-2 · 8 mos

Kolkata, West Bengal, India

• Led innovative marketing strategies for prominent tech brands, driving growth and innovation. • Mentored a team of digital marketers to deliver ROI-driven results in traffic, lead generation, and conversion. • Collaborated with product and technology teams to align marketing plans with product vision and user needs.

Assistant Head Digital Marketing

Capital Numbers

2021-6 - 2023-7 · 2 yrs 2 mos

Kolkata, West Bengal, India

As Assistant Head Digital Marketing at Capital Numbers, I spearheaded digital strategy and led a team to optimize conversion rates and drive product management. My leadership resulted in a 20% MOM increase in lead generation and a 15% MOM growth in revenue for the company.

Senior Marketing Manager

Muvi.com

2014-12 - 2021-6 · 6 yrs 7 mos

Bhubaneshwar Area, India

Marketing Responsibility - . Create overall marketing strategy . Competitor analysis and research . Marketing automation strategy implementation . Search on target market and market fit . Build brand and reputation management strategy . SEO analysis & research for client/competitor websites • Marketing activity planning/ implementation plan • Content Strategy/Planning/Assignment • Monthly/Quarterly Marketing Report generation • Marketing training for fresher/junior members • Recommendations for Technology Team/Content Team • Web Analytics analysis & Recommendations Product Marketing Responsibility - - Go to Market plan and marketing Plan. - Product Marketing strategy - Product and Market research - Creating Plan for website/product release. - Creating Mockups for Website and Product Landing Page. - Planning for website structure. - Creating story and backlogs for Product and website - Creating Sprint plan for the Product release. - Managing Product release meeting and coordinate with teams to meet the ETA

SEO Expert and Team Lead

Afixi Technologies Pvt. Ltd.

2012-3 - 2014-5 · 2 yrs 3 mos

Bhubaneswar

• Led a team specializing in SEO, SEM, SMO, PPC & CRO for dynamic multilingual websites, resulting in increased online visibility and traffic. • Conducted in-depth keyword and competitor analysis to optimize on-page and off-page SEO strategies, leading to improved search engine rankings. • Managed social media optimization across various platforms, including Facebook, Twitter, and LinkedIn, to enhance brand promotion and reputation management.