João Mesquita

General Manager @ LiveMode

About

Senior Media Executive with over 30 years experience across multiple markets (US, Brazil, Latin America and Europe) and businesses (PayTV / Free TV / Streaming). Expertise in creating strong customer brands from scratch and deploying them in market (Telecine, Globoplay, Prime Video). Focus on hiring, motivating and developing high performing teams. Some favorite quotes: "There´s no such thing as too far. You understand? you push everything as far as you can. You push and you push and you push until it starts pushing back. And then you push some goddamn more!!!!"Walter Abrams, in "Two for the Money"What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient... Highly contagious. Once an idea has taken hold of the brain it´s almost impossible to eradicate. An idea that is fully formed - fully understood - that sticks.Cobb in "Inception" "There should be no boundries to human endeavor. We are all different. However bad life may seem, there is always something you can do, and succeed at. While there´s life, there is hope.Stephen Hawking in "Theory of Everything"

Country

Portugal

City

Lisbon

Industry

Entertainment

Skill

Leadership, Revenue & Profit Growth, Marketing Strategy, Business Strategy, Digital Marketing, Digital Media, Management, Marketing Communications, Marketing, Strategic Planning, Business Planning, Product Management, Television, Marketing Management, Negotiation, Business Development, New Business Development, Media Planning, Leading People, "At my signal, unleash hell!", Gladiator

Experience

General Manager

LiveMode

2026-4 - Present · 6 mos

Lisbon, Portugal

Marketing Director, Amazon Prime Video (LATAM, Canada, Australia & New Zealand)

Prime Video & Amazon MGM Studios

2023-4 - 2026-1 · 2 yrs 10 mos

Miami, FL

General Manager & Head of Marketing

Prime Video & Amazon MGM Studios

2019-9 - 2023-4 · 3 yrs 8 mos

Brasil

CEO

Globo

2018-3 - 2019-8 · 1 yr 6 mos

Rio de Janeiro, Rio de Janeiro, Brazil

General Manager

Telecine

2003-10 - 2018-2 · 14 yrs 5 mos

Rio de Janeiro, Brazil

Administrador Delegado

PREMIUM TV Portugal

2000-1 - 2003-8 · 3 yrs 8 mos

Marketing & Sales Director

Swatch

1996 - 1999 · 3 yrs

Lisbon Area, Portugal

Marketing Manager

Mars

1995 - 1995

Lisbon Area, Portugal

Product Manager

Unilever

1991 - 1995 · 4 yrs

LISBON, PORTUGAL

Education

Harvard Business School

General Management Program

2008 - 2008

The General Management Program is a career-changing experience designed to broaden business perspective, management expertise, and leadership skills. I had the chance to develop the ability to build teams that drive change and give your organization a competitive edge.

INSEAD

Challenges Of Leadership

2016 - 2016

The programme blends group works, reflections, and clinical frameworks, catering to senior leadership. Participants engage in personal sharing, fostering reflective practice. Drawing on psychoanalysis, family systems theory, developmental psychology, and cognitive theory, modules cover organisational diagnosis, cultural understanding, coaching culture creation, and more. The curriculum delves into leadership dynamics, power dynamics, leadership failures, and emotional intelligence. The programme also provides problem-solving tools, career planning insights, and conflict resolution strategies.

Stanford University

2013 - 2013

Identify factors that drive or inhibit growth, and focus on leadership skills and management systems needed to operate businesses more efficiently. Build tools to foster and sustain an entrepreneurial organizational culture. Learn how to put senior-level managers in place to handle operations, so you can focus on higher-level vision and strategy. Understand a leader’s role and responsibilities in facilitating a company’s growth. Align your company’s growth strategy with your organization’s culture and environment.