João Mendes

- Structuring and expanding the affiliate program, strengthening strategic partnerships and performance. - Developing pipelines, dashboards, and analyses to accelerate data-driven decision-making. - Creating processes and tools that increase operational efficiency and scalability. - Generating strategic insights that support Marketing, Engineering, and Technology areas in executing growth initiatives

- Automated operational processes, including catalog management, discounts, registration flows, and ticket management. - Developed and maintained business dashboards, unifying metrics across Commercial, Logistics, Finance, Procurement, and Tax departments. - Implemented AI solutions in workflows and developed automation agents to optimize team efficiency. - Deployed analytical models to deepen understanding of the user journey and optimize conversion funnel progression. - Orchestrated and maintained data pipelines using Airflow and Bitbucket.

- Planned the commercial calendar and defined promotional actions. - Analyzed the app conversion funnel, from user entry to order placement. - Studied combos and packs to increase average order value (AOV) and drive cross-category sales, boosting basket size. - Monitored search conversion and product performance within the app. - Managed and maintained store product portfolios, ensuring alignment with commercial and operational strategies. - Evaluated pricing strategies and price elasticity to measure the impact of discounts and promotions.

- Collect and analyze CRM data using SQL to uncover trends, patterns, and growth opportunities. - Segment users for targeted retention and reactivation campaigns. - Integrate and analyze data from diverse tools, including Braze, to gain a comprehensive view of customer behavior. - Leverage data analysis tools and CRM software to enhance the efficiency and effectiveness of marketing strategies and experiments.

- Responsible for the "Local Heroes" operation in São Paulo, ensuring excellence and innovation in service delivery. - Implemented effective strategies that resulted in a quarterly wallet conversion increase of 1.91%, highlighting continuous growth and operational efficiency. - Developed and implemented customized dashboards for partners, enabling precise monitoring of key operational metrics, optimizing decision-making and performance management. - Created and integrated automated bots on platforms like Slack and mailing systems, enhancing internal KPI control and streamlining communication and operational management. - Designed and implemented self-service reports using Python for the analysis of menu experiments and innovations, allowing for quick adaptation to consumer needs and market trends. - Managed multiple cross-functional projects with diverse stakeholders, focusing on continuous improvement of partner operations and enriching the user experience in the app, ensuring a high standard of quality and satisfaction.

- Led the "TOP Restaurants" initiative across Brazil, a loyalty program for partners aimed at promoting operational efficiency in exchange for exclusive platform benefits. This responsibility involved direct management of partner relationships and constant process optimization to maximize satisfaction and engagement. - Developed and implemented strategies to increase adoption of the "RT Checkin" tool, focused on enhancing end-to-end delivery time (E2E), minimizing fraud, and significantly improving the delivery experience, contributing to a more agile and secure service. - Coordinated strategic routines with a focus on reducing cancellation and defect rates in orders, which involved in-depth process analysis, identification of critical areas, and implementation of effective solutions to enhance service quality. - Conducted detailed analyses of operational metrics, providing valuable insights and strategic recommendations to leadership, facilitating data-driven decision-making and promoting continuous operational improvements.

HR: - Provided support to the Director and HR Business Partners (HRBPs). - Planned and managed monthly budget vs. payroll. - Conducted data analysis for HR, utilizing queries and dashboards. Restaurants: - Responsible for activating a tool that reduces order delay and loss rates. - Analyzed and monitored KPIs, collaborating with account managers to activate new stores. - Analyzed and implemented strategies to prevent cancellations. - Created queries and dashboards for reporting and insights.

The Data Science and Artificial Intelligence program at PUC-SP provides a comprehensive curriculum that covers key areas like algorithms, programming, machine learning, and data mining. Students engage in practical projects that apply these skills in real-world contexts such as healthcare, finance, and logistics. The course also includes hands-on experience with distributed systems and data visualization techniques, preparing students to handle large datasets and develop intelligent systems.