João Gilberto Codognotto

Owner

About

Over the past fifty years as an entrepreneur, I have been working in the Brazilian coffee market. When I was fourteen years old, I started working as a tester assistant at CAFECRAM (Cooperativa dos Cafeicultores da Alta Mogiana) at Ribeirão Preto city in 1970. Since then, I have acted as a broker for over 30 successful company acquisitions across Brazil. Further, I have been working in consulting for selling evaluations, coffee machines salles, consulting for renegotiate debts and companies’ partnership relations.

Country

Brazil

City

Rio de Janeiro

Industry

Food & Beverages

Skill

Planejamento de mercado, Práticas de negócio sustentáveis, Coordenação de eventos especiais, Vendas, Coordenação de projetos

Experience

Owner

Canaan Aero

2014-1 - Present · 12 yrs 9 mos

São Paulo, Brasil

Sale and acquisition of aircrafts.

CEO

Café Canaan

2000-7 - Present · 26 yrs 3 mos

Independent Broker

Self Employed

1985-1 - Present · 41 yrs 9 mos

São Paulo, Brasil

I have already acted as a broker in over 30 major acquisitions in Brazil: - Sale of the coffee company CAFÉ TIRADENTES DE SAO PAULO - 1995 - Sale of NSG Exportadora de café to Segafredo Zanetti - 1996 - Sale of the coffee company CAFÉ DO PONTO S/A to the company SARA LEE - 1998 - Sale of ITAMBÉ NACIONAL and Nova Suisse to Segafredo Zanetti - 1998 - Sale of the coffee company CAFÉ SELETO S/A to the company SARA LEE - 1999 - Contribution to the sale of the coffee company CAFÉ PILÃO to the company SARA LEE – 2000 - Sale of the coffee company CAFÉ ITAMBÉ/NACIONAL and NOVA SUIÇA to the company SARA LEE – 2000 - Sale of the coffee company CAFÉ CANAAN in Rio de Janeiro city - 2000 - Purchase the coffee brand CAFÉ MARROCOS in Porto Alegre - 2002 - Cooperation and industrialization contract agreement between CAFÉ CANAAN (Socan) and SARA LEE, valid from 2002 to 2012. Production: coffee roasted and powered. - Sale of the coffee company CAFÉ PIMPINELLA in Rio de Janeiro city to the brand SANTA CLARA - 2003 - Sale of the coffee company CAFÉ MOKA in São Paulo the company MINAS EXPORT - 2004 19 - Sale of the brands SELETO/JARAGUÁ from SARA LEE to QUALY MARCAS. Conciliation of the manufacture on demand contract between SARA LEE and QUALY MARCAS - 2012 – Resale of the brand CAFÉ SELETO in 2017 to the company JDE Cafes do Brasil (SARA LEE brand successor). It was a considerable market case since I had sold the brand SELETO before. - Sale of the brand CAFÉ PELE in 2017 to the company JDE Cafés do Brasil - Sale of CAFÉ UNIÃO and CAFÉ SELETO to Camil - 2021 - Sale of CAFÉ BRAVO to Grupo Minas das Fazendas Reunidas - 2021 - Sale of Coffee and Tea areas of grupo JAV, brand Marata and Castelari to JDE Cafés do Brasil - 2024

Fundador

Leite Canaan Inc.

2004-1 - 2010 · 6 yrs

Macuco, Rio de Janeiro, Brasil

In 2004, I developed and built a powdered milk company at the city of Macuco - RJ, which had a spray dryer equipment. So, I was honored with the title Cidadao Macuquense, as a retribution for all the city wealthy generation and creating employment.

Fundador

JR Exportadora de Café

1989-1 - 1999-11 · 10 yrs 11 mos

Santos, São Paulo, Brasil

In 1989 I started my own business, called JR Exportadora de Café Ltda, and also JR Broker company located at my own business address at Street XV de Novembro on the corner of Rua do Comercio, which are still running as you can check via the website www.jrcorretora.com