Joy Lin

▪︎ Worked on the launch of an AI-powered English learning platform, focusing on go-to-market planning and cross-functional coordination. ▪︎ Translated product features into practical teaching scenarios and shaped storytelling to align product value with real classroom and management contexts.

▪︎ Managed end-to-end projects including e-learning platforms, educator workshops, book fairs, and campaign initiatives. ▪︎ Designed and built campaign websites for product launches and educator events in Wordpress with basic HTML adjustments, focusing on information architecture and UX design. ▪︎ Launched the first Caves BRAVO English Expo: led website IA, layout design, and WordPress implementation; increased official LINE account followers by 16x growth, attracted 120+ submissions across Taiwan, and generated 330,000+ public votes. ▪︎ Planned and executed the 2024 Christmas Book Fair, curating theme-based book selections and coordinating cross-platform promotion; achieved a 24% YoY sales increase.

Rotational program across strategy, data, and media operations teams: ▪︎ Analyzed APAC consumer survey data (n=1,200+) and contributed insights to audience behavior reports. ▪︎ Executed digital campaigns across Meta and LINE Ads Platform. ▪︎ Built performance dashboards; helped develop pitch decks and consumer journey maps.

▪︎ Documented exhibitions and events through photography for approximately 10 programs, producing edited images and promotional assets across digital and on-site channels. ▪︎ Supported annual West Taipei Life Festival by preparing visual materials and assisting with on-site event coordination.

▪︎ Minor in Advertising & Public Relations ▪︎ Graduation project: Designed a mock publication analyzing cultural elements in Japanese tourism advertising and highlighting underrepresented regions; selected from 89 department submissions as an “Excellent Work” for the 2022–2023 academic year.