Joy Ong

• Drove consultative solution sales, built tailored account strategies, and executed multi-stakeholder deals across a high-value portfolio of global key accounts. • Supported these clients' digital expansion goals with international connectivity, cybersecurity, and digital infrastructure solutions. • Developed and executed joint go-to-market strategies with vendors, distributors, and ecosystem partners, enabling broader digital solution adoption and driving customer growth and revenue expansion across multinational accounts.

• Managed a proactive outreach pipeline of 500+ regional companies, utilizing data-driven analysis to prioritize high-impact opportunities in the mid-market and enterprise segments across Singapore, China, Australia, and the Philippines. • Proactively cold-called 100+ companies and secured new enterprise client meetings through solution-led, consultative engagement. • Managed and expanded strategic accounts, identifying upsell and cross-sell opportunities across AI, cloud, cybersecurity, and digital infrastructure solutions. • Represented NCS at industry events including Microsoft Co-Selling Day and GovWare 2024, showcasing AI, cybersecurity, and cloud solutions, demonstrating depth in AI-powered enterprise technology. Followed up with customised enterprise sales proposals and go-to-market plans, supporting pipeline growth and deal pursuit.

Business Management and Engagement | Group CEO Office - Led the conceptualisation and development of high-impact executive presentations communicating the Singtel Group CEO's strategic vision — honing skills in distilling complex narratives into compelling, audience-centric messaging. - Organised strategic leadership workshops and townhall events for the top 10% of Singtel Group, achieving ~90% post-event satisfaction — demonstrating ability to deliver outstanding stakeholder experiences at scale. - Spearheaded change management and organisational development initiatives that improved operational efficiency and built a more adaptive, collaborative company culture.

- Developed and executed data-driven SEO and Content Strategies; e.g. Drove rapid social traction by creating a viral TikTok that achieved a reach of 147k+ views within 24 hours, strengthening brand buzz and visibility in Singapore. - Analyzed digital user behavior and platform algorithms to optimize engagement, providing a foundational understanding of the E-commerce conversion funnel and digital ROI. - Owned end-to-end content production for multi-platform posts, supporting campaigns across foodpanda’s key verticals. - KOL Engagement: Led KOL activations, which includes sourcing & coordinating creators, managing deliverables, & enforcing quality standards to maximise campaign impact. - Produced high-frequency media intelligence via daily monitoring & structured monthly/quarterly reporting, maintaining coverage trackers and media/influencer lists to identify timely PR angles and partnership opportunities.

- Monitored and optimized full-funnel digital campaigns across Facebook, LinkedIn, & Instagram; leveraged platform analytics to iterate on content strategy, resulting in enhanced digital engagement and brand visibility for Rakuten’s regional presence. - Spearheaded the end-to-end creation of original digital assets and long-form thought leadership articles, aligning creative output with broader corporate growth objectives and SEO best practices. - Identified and brokered high-impact partnership programs with external organizations to scale Rakuten’s employer brand; acted as a cross-functional liaison to ensure brand consistency across all external touchpoints. - Developed a deep understanding of digital user behavior and online media environments, translating complex brand requirements into localized, high-performing digital communication strategies.

- Authored data-backed SEO articles and content pieces, including a top-performing feature that garnered 20k+ organic views and 5k+ shares within a week of its publication - demonstrating a deep understanding of search algorithms and digital consumer behavior. - Created tailored digital communications for retail and lifestyle brands, translating partner business goals into engaging content that drove measurable traffic and brand attribution. - Leveraged on-camera talent and multimedia production skills to enhance brand storytelling across YouTube and social platforms, effectively increasing audience engagement and cross-platform brand awareness (for The Smart Local, Eatbook Singapore and Zula Singapore) - Utilized Adobe Creative Suite to design high-conversion digital collaterals, ensuring a cohesive visual narrative that aligned with client KPIs and digital media best practices.

- Collaborated on the end-to-end execution of integrated digital marketing campaigns for high-profile retail and hospitality clients (e.g., Levi’s Singapore, Orchard Hotel); ensured all creative outputs were strictly aligned with client business objectives and brand equity. - Acted as a bridge between the creative and account teams to maintain visual and narrative consistency across multi-channel campaigns, ensuring seamless delivery of complex digital projects. - Contributed to the strategic development of digital concepts by analyzing brand positioning and market trends, helping to translate client needs into engaging social and digital experiences.

Leadership Positions: • NTU Hall of Residence 3 Dinner and Dance Chairperson 2020 – 2022 • NTU Student Union Human Resource Learning and Development Outreach Officer 2020 – 2021 • NTU Sociological Society Welfare Director 2019 – 2020 • NTU Student Union Human Resource Officer 2019 – 2020 • NTU Union Orientation Camp Assistant Group Leader 2019 – 2020 Co-Curricular Activities: • NTU Student Union Human Resource Committee 2019 – 2021 • NTU Hall of Residence 3 Dinner and Dance Committee 2019 – 2021 • NTU Sociological Society 2019 – 2020 • NTU Union Orientation Camp Planning Committee 2019 – 2020 • NTU Hall of Residence 3 Badminton Team | Squash Team | Basketball Team | Road Relay Team | Touch Rugby Team | Netball Team | Swimming Team | Ultimate Frisbee Team