Joyce Sneddon

* Edited and finalized newspaper layout and content before it went out for print * Published weekly * Published articles and images on newspaper website: www.theaggie.org * Weekly: gathered information and conducted research/interviews to produce articles, covering a wide range of different topics (university life, society, etc.) * Edited own articles with editor * Collaborated and brainstormed ideas with editor and other writers

* Wrote compelling copy in variety of subjects and in different writing styles * Gather information about unfamiliar topics to produce original content * Research and execute marketing strategies and campaigns

Planned, organized and implemented social events to strengthen fraternity brotherhood

* Wrote articles, profiles, and briefs * Assisted editor and colleagues – editing, brainstorming, interviews, research * Attended media events and created/expanded networks * Liaised with companies’ PR representatives * Conducted research and gathered background information for publication

* Compiled lists of customers and called them to make appointments to meet * Did one-on-one presentations demonstrating CutCo knives at customers’ residence * Administrative work, such as data entry and filling out paperwork and orders

* Worked with a PR team of five to successfully launch a new fusion restaurant in one of Hong Kong’s most prestigious districts * Attended media events – collaborated with team members and media to promote clients * Coordinated and executed photo shoots * Collated monthly reports * Conducted research for clients * Wrote/edited press releases * Compiled press kits

* Represented as brand voice for contract project * Wrote all SEO-focused compelling website copy for a new eyewear brand (“Milk”) launching in Fall 2014, including headlines, captions, product descriptions, brand story, technical details, etc. * Collaborated with marketing team on launch campaign, creating brand story, and keeping a consistent brand voice

Managed Copy department – created/edited/uploaded product descriptions onto website; worked with Marketing, Studio, Creative and Customer Service departments Represented Modnique as brand ambassador at TechWeek LA to promote the website, educate the public about the company and attract potential customers and investors Researched and produced brand descriptions Liaised with the marketing team to brainstorm and establish plans to help Modnique grow; produced marketing content for website and email campaigns Modnique is an international fashion e-commerce company that runs boutique events for apparel, jewelry, shoes, handbags, watches, accessories, kids and beauty. It targets the chic, international consumer, and feature any style or occasion brand name items. Modnique specializes in sourcing and shipping brands from around the world. The majority of sales come from outside the U.S.

* Work on Company Website: * Write original content about a wide range of lifestyle topics, including hotels, restaurants, spas, wines, products, books and events for web publishing * Produce/Edit: Restaurant and hotel reviews, features, articles, Top 10 lists, blurbs * Create and edit website pages using DreamWeaver, Photoshop, WordPress and company administrative site * Manage large amounts of workload daily using multi-tasking and time management skills to meet deadlines and maximize efficiency * Liaise with public relations representatives * Create photo galleries * Direct Social Media Efforts: * Create and implement social media strategies * Provide team with leadership and direction on how to properly execute campaigns through training and ensuring strategies are developed to meet goals * Post daily on key social media platforms, such as Facebook, multiple Twitter accounts, Google Plus, Pinterest and Instagram * Research social media tactics to maximize impact

Communication major with an English minor Activities and Societies: Phi Sigma Pi Honor Fraternity, March of Dimes, The California Aggie