Joyce Wang, CEM

Exhibitions Director @ Informa

About

As an experienced and results-driven Exhibitions Director, I specialize in curating, planning, and executing large-scale exhibitions that engage audiences, enhance brand presence, and drive industry impact. With over a decade experience in the events and exhibitions sector, I have successfully led diverse teams to deliver innovative and immersive experiences for a wide range of industries. My expertise lies in overseeing end-to-end exhibition processes—from conceptualization, logistics, and design to marketing, partnerships, and on-site management. I am known for my strategic vision, attention to detail, and ability to foster strong relationships with clients, stakeholders, and vendors to ensure seamless execution. Passionate about staying ahead of trends in event technology and visitor engagement, I thrive in fast-paced environments where creativity and efficiency are paramount. My leadership approach focuses on driving collaboration, inspiring teams, and delivering exceptional ROI for all stakeholders involved. Feel free to get in touch with me via LinkedIn messaging or directly at htmigjoyce@gmail.com. I look forward to connecting with you!

Country

City

Singapore

Industry

International Trade & Development

Skill

Conference Production, Trade Shows, Exhibition Planning, Budget Optimisation, Programme Curation, Sales Strategy, Adobe Photoshop, Brand Expansion Strategies, Brand Development, Adobe InDesign, Salesforce.com Administration, Google Ads, P&L Management, Customer Relationship Management (CRM), Conference Services, Vendor Negotiation, Portfolio Management, Cross-functional Coordination, Communication, Event Management

Experience

Exhibitions Director

Informa

2025-3 - Present · 1 yr 7 mos

Singapore

Executive Director

Messe Berlin Asia Pacific

2015-1 - 2025-3 · 10 yrs 3 mos

Singapore

Lead team of 10-15 overseeing exhibition portfolio across Asia, including event conceptaulisation and logistics. Own P&L and performance optimisation of portfolio brands. Drive sales and pricing strategies to boost revenue and profit margins. Core responsibilities: - Conference production - International exhibition & event management - International trade shows operations - Trade engagement - Business development - Sales & pricing strategies - Public relations - P&L accountability - Sponsorship negotiations - Client relationship management - Vendor management - Cross-functional team collaboration - Team leadership Achievements: - High retention of clients within Travel portfolio by enhancing delegate experience and delivering high-quality exhibition experience and thought leadership content. - Launched new trade shows across Asia and in new markets: ITB India, Hotel Revenue & Distribution Summit, Travel Meet Asia Series, MICE Show Asia, and Travel Tech Asia

Conference Producer

Terrapinn

2014-1 - 2015-12 · 2 yrs

Managed entire conceptualisation and execution of financial and hospitality events. Engaged with relevant stakeholders in curating conference agenda and programme, and collaborated with Marketing on event advocacy. Core responsibilities: - Conference production & operations - Conference agenda curation - Speaker engagement - Marketing & promotional campaigns - Vendor negotiations & management - Budget optimisation - Cross-functional team collaboration Achievements: - Conferences portfolio include: Private Banking Asia 2014, Hospitality Investment World 2014, Real Estate Investment World China, and Real Estate Investment Asia - Increased conference profitability by 80% with data-driven pricing strategies and sponsorship upselling techniques