Joyce Cakmak
Lifecycle Marketing Manager @ Rise Vision
About
I discovered outbound long before I worked in marketing. Back in business school, I had to reach out to people for my thesis. So I started sending emails to entrepreneurs, artists, and managers abroad. Those messages opened unexpected doors: interviews, internships, and conversations with people I admired. That’s when I realized something simple but powerful: outbound isn’t just a tactic, it’s a way to connect. It blends psychology, storytelling, and data to build relationships at scale. Since 2017, I’ve transformed that curiosity into a craft, designing outbound and HubSpot lifecycle systems that make growth predictable and measurable. I’ve worked across startups and growth-stage teams in multiple markets, focusing on the unglamorous but essential parts of revenue: clean data, thoughtful sequencing, clear messaging, and automations that support real conversations (not spam). At Rise Vision, I lead lifecycle and outbound strategies that help teams scale with intention, combining creativity, process, and human insight so campaigns both convert and connect. I believe the best marketing isn’t loud, it’s consistent, thoughtful, and deeply human. And I love helping teams bring that balance to life, one workflow at a time.
Colombia
Medellín
Marketing & Advertising
Digital Marketing, Marketing, Lead Generation, Ruby on Rails, JavaScript, SQL, HTML, CSS, Github, Business-to-Business (B2B)
Experience

Lifecycle Marketing Manager
Helping Rise Vision build predictable B2B revenue through outbound and HubSpot lifecycle systems. What I do: - Build and optimize HubSpot campaigns that drive engagement and conversion across the customer journey. - Design outbound strategies that align marketing and sales to create qualified pipeline and revenue growth. - Develop automations and workflows that make marketing scalable, efficient, and deeply human. Focus: blending creativity, systems, and psychology to build campaigns that convert and connect.

Growth
Barcelona, Catalonia, Spain
Led international outbound initiatives to generate qualified meetings across global markets. What I did: - Managed outbound campaigns for Spain, Portugal, Canada, the U.S., and India in collaboration with local country managers. - Built prospecting workflows and outreach sequences tailored to each market. - Worked closely with the French growth lead to coordinate international strategy and ensure consistent positioning. Focus: building scalable, human-centered outbound systems across diverse markets.

Growth Marketer
Freelance, self-employed
- Help companies with their B2B lead generation - Implement CRM and sales automation - Find the right persona, review the emailing campaign - Create web applications, work on Front and Back end of the apps

Lead Generation Associate B2B
Paris Area, France
Side selects the best freelancers and independent contractors for your company within hours and automates all the admin work Missions: - Define personae and find ways to reach them - Database creation / data enrichment - E-mailing campaigns for the sales team

Growth Hacker
Région de Paris, France
ARMIS digitizes communication near physical signs thanks to its SaaS to generate in-store traffic via internet media. It aims to provide all brands with technological solutions to make the most of their local clientele. Missions : - Lead generation : database, prospection, emailing, optimization, open rate / response - Marketing Automation: gain in productivity, using Zapier and extensions - Analytics: analysis of cold emailing, marketing leads and reports - Content: mailing campaign, translation and emailing template design

Sales Assistant
Freelance, self-employed
Région de Paris, France
- E-mailing campaign management for FRICHTI, performance management - Follow-up customer requests over the phone, e-mail, and social media - Sales analysis

Trade Development assistant manager
Paris
Trade Development is a complementary service available to BNP Paribas clients and prospects who are looking to increase their export revenue or establish their company abroad. Trade Development has over 50 partners present in over 70 countries. Missions : - Market studies and researching new partners/consultants to expand the Trade Development network - Creation of supports to help Trade Development Business Managers - Management of “Know Your Customer” conformity process

Business Developer France
Ingimax
Région de Paris, France
Ingimax is a startup accelerator that accompanies startups in every step of their growth. Whether it is through investment or business development help. Ingimax accompanies Israelis startups that want to develop in France notably: FinTech, MedTech, Energies, IOT and Digital Marketing startups. Missions : - Prospected, developed and managed the “MCE Media” start-up sales in around 20 points of sales. - Liaison between Israeli startups and French customers - Conducted audit reports evaluating future incubator projects
Education

Lion - Tracked operations, Growth hacking and business development
Every LION conference was lead by successful entrepreneurs. All the trainees/students got to put the knowledge gained from these conferences into practice and complete a 3-week project directly with their chosen start –up. At the end of the program, every LION associate will have the skills to work and grow in start- up and will understand the mindset of the start-up environment.
Joyce Cakmak's Contact Information
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