Joy Caroline
Sales Training Officer (Kenya) @ BURN
About
I’m a Sales Training Officer with a deep passion for people and performance. With over 8 years of experience in sales and sales training, I help build high-performing B2C sales teams through practical, real-world training. I focus on training field agents, call center teams, and onboarding new talent in ways that connect product knowledge to real customer experiences. At Burn Manufacturing, I design and deliver engaging programs that boost confidence, skill, and consistency. I have hands-on experience with Learning Management Systems (LMS), digital learning tools, and data analysis to track and improve training results. I’m also skilled in Microsoft Office and use collaboration platforms to keep teams connected and productive. I believe great training isn’t just about knowledge it’s about building belief, coaching with consistency, and empowering people to succeed.
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Kenya
Management Consulting
Agent onboarding , B2c, Performance Management, Recruitment Training, Entrepreneurship, New Hire Training, Retail Sales, Problem Solving, Sales Planning, Team Motivation, Career Development, Cold Calling, Training and Development (HR), Merchandising, Office Administration, Customer Relationship Management (CRM), Sales Target Management, Customer Engagement, Life Coaching, Fast-Moving Consumer Goods (FMCG)
Experience
Sales Training Officer (Kenya)
Kenya
Design and deliver onboarding programs for new sales agents, including pre-onboarding, classroom training, and on-the-job coaching. Facilitate training for both field and call center agents across various regions, focusing on B2C sales of clean energy products. Collaborate with team leads, training coordinators, and regional managers to ensure training is aligned with performance goals and product updates. Develop engaging sales content and learning materials—including presentations, flyers, and LMS-based modules—to improve product knowledge, pitching skills, and customer handling. Monitor agent performance post-training and recommend targeted coaching or re-training where needed. Lead training on after-sales support, repossession workflows, customer retention, and the Ecoa customer app. Support the rollout of new sales initiatives such as the Odyssey Project and IDC sales campaigns to women-led businesses and households. Champion continuous learning by fostering a culture of feedback, recognition, and accountability within sales teams.

Sales Training Consultant
Kenya
As a Sales Training Consultant at Sigma Academy, I advised prospective learners on data analysis training programs by identifying their career goals and skill gaps. I provided personalized guidance, improving course enrollment rates, learner engagement, and overall customer retention. Key Responsibilities & Achievements: Advised clients on suitable data analysis programs based on their goals, background, and desired outcomes. Delivered personalized coaching to help learners select the right courses, boosting both enrollment and satisfaction. Guided clients through the onboarding journey, ensuring they were set up for success from day one. Maintained regular follow-up to drive course engagement and retention, reducing dropout rates. Collaborated with sales and support teams to improve learner communications and streamline customer experience.

Sales Training Lead
Kenya
As Sales Training Lead, I managed a team of 8 Training Officers across multiple regions in Kenya and led the design and execution of impactful sales training programs. I was responsible for agent onboarding, continuous performance coaching, and retention strategies—all tailored to drive sales growth and improve field performance. Key Highlights: Led a team of 8 trainers, ensuring consistent delivery of high-quality sales training across the country. Designed onboarding and upskilling programs for 500+ sales agents and team leaders. Integrated Learn.ink and Copia Academy as key LMS platforms for mobile learning. Used CRM data to drive targeted coaching, performance reviews, and learning interventions. Achieved a 25–30% boost in agent performance through data-driven training. Improved new agent retention by 20% within the first 90 days through mentorship and structured onboarding. Collaborated cross-functionally with HR, Sales, Product, and Marketing teams to align training with business goals and commercial team

Sales Training Officer
Kenya
As a Sales Training Officer, I was responsible for onboarding and coaching field sales agents, supporting performance improvement, and rolling out training programs that helped drive customer acquisition and agent success. Key Highlights: Delivered onboarding programs and refresher trainings for over 300 field agents, ensuring readiness to sell Copia’s full product range. Facilitated in-person and digital trainings, focusing on sales techniques, objection handling, product knowledge, and customer relationship building. Supported sales teams in the field through side-by-side coaching, live demonstrations, and feedback sessions. Collaborated with team leaders and regional managers to identify training gaps and tailor interventions to local challenges. Helped improve first-month agent productivity and increased activation rates by over 20%. Introduced digital learning tools like Learn.ink to support continuous learning and engagement beyond classroom sessions. Recognized for strong agent engagement and training results—leading to promotion to Sales Training Lead.

Sales Associate
Kenya
As a Sales Associate at Copia Kenya, I was responsible for driving customer acquisition, managing orders, and delivering excellent service to clients in rural and peri-urban communities. I worked on the ground, building trust with customers and ensuring smooth access to Copia’s products and services. Key Responsibilities & Achievements: Recruited and managed a personal portfolio of over 200+ regular customers, supporting them with product selection and order placement. Educated new customers on how to use the Copia platform, placing mobile and agent-assisted orders. Consistently met and exceeded weekly and monthly sales targets through relationship-based selling and community engagement. Provided after-sales support, helping customers track deliveries and resolve product inquiries or concerns. Built strong relationships with local community leaders and customers to drive product awareness and trust. Recognized for excellent performance and customer service.

Planogram & Visual Display Training Officer
Kenya
Provided exceptional merchandising and retail execution support with a focus on planogram implementation, visual merchandising, and product optimization to drive customer experience and increase product sell-through. Key Responsibilities & Achievements: Executed and maintained planogram layouts across Key account retail outlets to ensure product visibility, brand consistency, and compliance with company standards. Created visually appealing displays that improved product presentation and boosted customer engagement. Managed stock rotation and inventory control, reducing product expiries and ensuring shelves were well-stocked and compliant. Collaborated with store managers and sales teams to optimize retail floor space and ensure efficient product placement by category and demand. Conducted regular audits to ensure planogram compliance, and provided feedback on layout effectiveness to supervisors. Helped roll out new product launches and promotional displays across assigned outlets. Contributed to a 10–15% sales increase in key categories by improving product visibility and customer flow in-store.

Banking Intern
Laikipa Teachers Sacco (Now Unison Sacco)
Kenya
As a banking intern at Laikipia Teachers SACCO, I supported day-to-day operations while gaining hands-on experience in customer service, savings products, and financial education. A key part of my role involved participating in outreach and training programs aimed at empowering women with knowledge on saving and financial management. Key Responsibilities & Achievements: Assisted members with account opening, savings deposits, withdrawals, and inquiries at the front office. Shadowed credit officers and customer service staff to understand SACCO operations, including loan processing and member account management. Participated in community outreach and financial literacy training focused on teaching women how to save, budget, and build a saving culture through SACCO products. Supported back-office tasks such as document verification, filing, and updating member records in the system. Helped promote mobile banking adoption among rural members, increasing accessibility to SACCO
Joy Caroline's Contact Information
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