Jorge Bryndzova
Director de finanzas @ Logisfashion
About
I am a Civil Engineer from the University of Chile and currently pursuing an Executive MBA at the Pontificia Universidad Católica de Chile. I have over 10 years of experience leading innovation, strategy, and marketing initiatives in technology, construction, and manufacturing companies. I have held executive positions such as Innovation and Marketing Manager at Vigatec, Innovation Deputy Manager at Melón, and R&D Director at René Lagos Ingenieros, leading multidisciplinary teams and reporting directly to top management. Throughout my career, I have led the management and development of more than 50 strategic projects directly impacting EBITDA, driving digital transformation processes, exploring new business models, and designing effective commercial strategies. I have managed corporate rebranding initiatives, established alliances with global technology partners, and secured over USD 200,000 in public funding. I have been recognized in national innovation rankings and have represented Chile as a speaker at international forums on innovation and technology. My profile combines strategic vision, analytical thinking, and collaborative leadership. I specialize in corporate innovation, digital transformation, strategic marketing, and business development. I am proficient in advanced technological tools, fluent in English at a bilingual level, and certified as a Scrum Master. I am passionate about connecting market trends with concrete solutions that generate sustainable organizational value. I currently lead Management Control and Operational Excellence at Logisfashion Chile, driving business efficiency and performance through the coordination of the operational and strategic project portfolio. I implement and standardize management methodologies, monitor key performance indicators, and promote digitalization initiatives that enhance operational continuity and service quality. I collaborate with commercial, operational, and support teams to ensure strategic alignment, prioritize high-impact initiatives, and strengthen the organization's technological capabilities.
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Chile
International Trade & Development
Marketing, Vinculacion, Networking, Gobierno corporativo, Desarrollo del emprendimiento, Sistemas de inteligencia, Seguimiento, Rentabilidad, Iniciativas estratégicas, Excelencia operativa, Control de gestión, Estrategia corporativa, Startup, Procesos Lean, Ingeniería de ventas, Finanzas, Alineación estratégica, Publicidad, Planificación de mercado, Estrategia de marca
Experience

Analytics & Operational Performance Manager
Santiago de Chile
As Analytics & Operational Performance Manager, I lead the intersection of data, technology, and operational strategy to drive business value: Analytics & BI: Directing the end-to-end data lifecycle, from data modeling to predictive analytics, to anticipate market opportunities. Process Automation: Designing and implementing technological solutions and intelligent workflows that mitigate errors and optimize installed capacity. Technology Development: Leading the creation of internal tools and management applications that enable agile, decentralized operational control. Core Focus: Translating technological innovation into measurable financial returns and superior operational efficiency.

Management Control & Operational Excellence
Santiago de Chile
Responsible for the control and management of the key operational performance indicators of the Chilean subsidiary. I coordinate and oversee the company’s portfolio of digital, operational, and strategic projects. I am in charge of standardizing methodologies, monitoring key performance indicators, and ensuring that initiatives are aligned with business objectives.

Project Management Officer - Digital Projects
Santiago de Chile
- Led the design, evaluation, and implementation of automation initiatives and digital solutions for logistics projects at Logisfashion’s Chilean subsidiary, improving operational efficiency and scalability. - Translated client needs into value-added initiatives by identifying operational gaps and deploying technology-driven solutions that increased productivity and enhanced user experience. - Drove the implementation of technological solutions across client operations, embedding continuous improvement practices and strengthening operational excellence.

Innovation and Marketing Manager
Región Metropolitana de Santiago, Chile
Exploration and management of new value-added business opportunities for the company. Portfolio management of initiatives and projects, definition of key metrics for decision-making, and regular reporting to the Executive Committee. Design and management of marketing strategies for new products and services. Brand positioning management with a focus on digital marketing. Key achievements: - Identified stakeholders and challenges, quantified benefits, and defined the critical path for the implementation of new solutions within the company. Analyzed and managed the project portfolio. - Developed the company’s brand repositioning strategy and rebranding plan. - Designed and executed digital demand generation campaigns on Google Ads, LinkedIn Ads, and Meta Ads, fully integrated with the CRM system. - Designed inbound and outbound marketing strategies aimed at B2B lead generation, improving the sales pipeline in coordination with commercial and technical teams. - Established strategic relationships with international technology partners to incorporate new solutions into our portfolio.

Business Developer Manager for New Solutions & Alliances
Gran Santiago, Región Metropolitana de Santiago, Chile
Research, development, and management of a portfolio of new businesses and commercial partnerships that add value to the company’s solution offerings across its business verticals. Analysis and development of business cases to support timely decision-making. Design and management of pilot processes with new services/products and/or new clients. Key achievements: - Analyzed, designed, and executed the business model for an Electric Mobility Operating Leasing service and led its rollout to the commercial area. - Established commercial relationships with global digital solution providers for incorporation into the company’s portfolio of representations. - Developed and presented business cases for the solution portfolio targeting the Logistics and Retail industries.

Deputy Manager of Innovation
Región Metropolitana de Santiago, Chile
Directed and coordinated the development of corporate innovation activities both within and outside the company. Supported the CEO in various administrative functions. Led the development of new products, services, and processes. Developed a business model using innovative technology to enhance the customer journey. Designed and presented a clear vision and innovation strategy within the organization. Key achievements: - Secured USD 60,000 in public funding (CORFO – Consolida y Expande) for project development. - Achieved 1st place in the C3 BRINCA 2022 Ranking in the Industrial category. - Served as a member of the Executive Committee of Construir Innovando Ventures (CIV) of the Chilean Chamber of Construction (CChC). - Ranked 2nd in the 2022 Most Innovative Companies (MIC) Ranking in the Industrial category. - Managed a portfolio of 27 projects, representing 5% of the company’s integrated EBITDA. - Invited by the Chamber of Commerce of Bucaramanga, Colombia, to speak at the IX Construction Forum 2022, representing the Chilean Construction Industry and sharing the company’s innovation experience.

Corporate Innovation Leader
Santiago, Región Metropolitana de Santiago, Chile
Designed an innovation portfolio for cross-company projects, consolidated from all business units. Planned and executed strategic activities including workshops, committees, meetings, and webinars. Allocated resources, managed processes, and monitored the progress of several ongoing initiatives. Strengthened innovation capabilities and embedded them into the corporate culture to broaden organizational impact and ensure long-term sustainability. Key achievements: - Secured USD 100,000 through the Green Hydrogen Accelerator (ASE) program for the development of an energy matrix transition project. - Structured and deployed the corporate innovation strategy with a portfolio of 27 projects, representing 2.5% of the company’s integrated EBITDA. - Selected among 10 companies to participate in the first Electro Logistics Experience 2021 organized by ASE, the Ministry of Transport (MMTT), and Fundación Conecta Logística.

Director of Innovation and Development (R&D)
Las Condes, Región Metropolitana de Santiago, Chile
- Obtained the CORFO’s Crea y Valida 2018 Fund - USD 70,000. - Manage, direct and validate the development of tools for digital transformation and continuous improvement, transversally in the organization. - Implement digital transformation transversally within the organization. - Guide and propose solutions to the requests of internal and external clients in terms of technological developments applied to the industry. - Exhibit the work of the R&D team at various national and international events related to the construction industry - Autodesk University, Agora BIM World 2022, among others.

Project Engineer – Structural Designer
Provincia de Santiago, Chile
- Design and detail reinforced concrete structures: small, medium and large housing projects, complexes for the retail industry, hospital buildings, offices, among others. - Design and detail steel structures: secondary structures such as roofs, attics, and railings; Validation of regulations for connections of industrial sheds. - Design and analysis of analytical models in ETABS, SAP2000, and SAFE software. - Creation of BIM models of structure in Autodesk Revit software. - Preparation of structural plans in Autodesk AutoCAD software.

Board Member - Structural Engineering Offices Representant
Región Metropolitana de Santiago, Chile
- Promote the implementation and use of the BIM methodology in the Engineering offices and share their point of view with the BFCh board of directors. - Exhibit the work of the BFCh in national and international events related to the construction industry.

Teaching Assistant Course : Topography
Gran Santiago, Región Metropolitana de Santiago, Chile
Organize, manage and direct the development of related activities in the Topography Practice in Rinconada de Maipú. Manage review of practice reports. Dictate complementary assistantships to the main contents of the course. Prepare and review course content evaluations. Manage and direct the field activities of the course.
Education
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