Jovan Bugarcic

Responsible for Regional Marketing. Created and implemented new marketing processes. Managed a multi mil EUR advertising budget comprised of 19 marketing employees. Leading Marketing Team, including Brand Marketing, PR and R&D department. Constantly involved in the education and development of all team members.

Managing regional Brand marketing. Development of interactive, media, creative, sales promotion and PR strategies. Built entirely new staff of eight marketing professionals.

Lead two separate category teams – Yoghurts (company’s largest category) and Cheese. Re-positioned 2 major brands in yogurt category, with the best results in market share ever. • Repositioning of Moja Kravica yoghurt and Balans+ yoghurt • Launch of Moja Kravica Trougao Yoghurt (Effie Award) • Launch of Moja Kravica Gusti Yoghurt and Balans+ Protein • Launch of Grekos Yoghurt

• Managed and implemented brand marketing strategies for multiple property products • Generated marketing campaigns and determined appropriate media–mix for international markets (UK, India, Pakistan, GCC, China, Africa,…)

• Working as a team member which launched Chipsy Domaćinski sub-brand - drove to potato chips category increase of 14% • Won AD Eater gold for advertising campaign - Domaćinski • Developed digital strategy for Chipsy brand and lead to 300k fans on Facebook • Managing events brand promo such as Beer Fest (700k visitors) and Gucha (500k visitors) Responsible for planning, organization, implementation and controlling of marketing activity plans in West Balkan region with focus on Serbian and Bosnian market. Development and implementation of brand activity plans in order to ensure marketing and sales objectives. Monitoring external creative, media, digital and research agencies to ensure all brand activities in line with the requirements. Preparation of presentations and reports that will be the basis for marketing decisions about products, prices and distribution. Development, leading and coaching the brand specialists.

Managed Dukat brand for yogurt and milk categories, with significant work on brand positioning, brand launches, package design and consumer promotions. Responsible for creating marketing plans and both short term and long term communication strategies. Development of new products and packaging as well as new recipes in order to meet consumer needs. Collaboration with Creative agencies on developing campaigns (ATL & BTL, PR activities etc). Tracking product trends, consumer insight and market research data (From quantitative and qualitative market research such as: MEMRB trade panels, Brand Tracking, Focus Groups, Blind Test, Concept and Packaging Test, Datamonitor). Continuous cooperation and supervision of external marketing agencies and suppliers. Managing all position related projects and coordination with other departments (Production, Logistics, Procurement, Sales and Finance) in order to support and upgrade brand image.

As part of the team which worked on brand migration for main categories, launched over 150 SKUs including up-sized bottle as an innovation in fresh milk category which gain significant market share increase. Market research, trend and competition analysis. Development and execution of product market and promotional strategies; Collaboration with creative agencies on developing and reazlization of ATL and BTL campaigns (creating brochures, posters, leaflets, product packages, websites, etc.) ensuring high quality and consistent performances. Collaboration with other company sectors on regular basis and analysis of achieved results. Daily coordination between sales and distribution sectors on one side, and marketing sector on the other.

installation/configuration, operation, and maintenance of systems hardware and software and related infrastructure.

Master Thesies: Analysis of application and optimization of TV advertising model