André Joubert
Senior Principal @ Africa Merchant Capital
About
André Joubert is an accomplished and globally experienced executive leader, renowned for his impactful work across multinational corporations, particularly in the fast-moving consumer goods (FMCG) and financial sectors. With over 25 years of senior leadership experience spanning the America’s, Africa, Europe, the Middle East, and Asia, André is highly regarded for steering complex, cross-jurisdictional organisations at both operational and board level. His diverse expertise as Area Director, Chief Financial Officer, and Board Member reflects deep capability in strategic transformation, financial leadership, business growth, governance, and stakeholder management. Skills & Expertise • Strategic Leadership & Business Transformation • P&L, Finance & Risk Management • Cross-Cultural Team Leadership • Mergers & Acquisitions • Corporate Governance & Board Reporting • Regulatory Engagement & Government Relations • Emerging Markets Strategy • Stakeholder & Investor Management • Digital & Data-Driven Transformation International Experience André has directed and advised businesses spanning the United Kingdom, South Africa, Indonesia, Switzerland, Zimbabwe, and wider Africa, Americas and Eurasia. His breadth of exposure to different regulatory, operational, and cultural environments underpins his reputation for versatility and high-performance delivery in challenging markets. Leadership Style Known for an analytical, people-focused, and empowering leadership approach, André develops high-performing teams, drives change through collaboration, and excels at aligning executive vision with operational execution. He is recognized for robust stakeholder relationships, ethical governance, and a strong commitment to mentoring and developing emerging leaders. Key Achievements • Delivered sustainable market growth and EBITDA improvement across multiple territories. • Successfully integrated major acquisitions and led post-merger strategy in Europe and Asia. • Enhanced governance platforms for listed and multinational entities. • Championed digital transformation projects, boosting efficiency and data-driven decision-making. • Drove regulatory advocacy and built trusted relationships with government and industry stakeholders.
South Africa
City of Cape Town
Financial Services
Digital & Data-Driven Transformation, Stakeholder & Investor Management, Emerging Markets Strategy, Regulatory Engagement & Government Relations, Corporate Governance & Board Reporting, Mergers & Acquisitions (M&A), Cross-Cultural Team Leadership, P&L, Finance & Risk Management, Strategic Leadership & Business Transformation, Forecasting, Managerial Finance, Strategic Planning, Marketing Management, Management, Financial Audits, FMCG, Budgets, Business Planning, Business Strategy, Change Management
Experience

Area Director/CEO, Sub-Saharan Africa
Cape Town, Western Cape, South Africa
o Executive accountability across 25+ multi-country operations, overseeing market growth, regulatory engagement, and organizational transformation. o Direct leadership of large-scale teams, driving revenue and operational excellence. Including 4 listed entities, 6 factories, 2500+ employees, Net turnover of £900m+ and APFO £300m+.
André Joubert's Contact Information
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