André Joubert

André Joubert

Senior Principal @ Africa Merchant Capital

About

André Joubert is an accomplished and globally experienced executive leader, renowned for his impactful work across multinational corporations, particularly in the fast-moving consumer goods (FMCG) and financial sectors. With over 25 years of senior leadership experience spanning the America’s, Africa, Europe, the Middle East, and Asia, André is highly regarded for steering complex, cross-jurisdictional organisations at both operational and board level. His diverse expertise as Area Director, Chief Financial Officer, and Board Member reflects deep capability in strategic transformation, financial leadership, business growth, governance, and stakeholder management. Skills & Expertise • Strategic Leadership & Business Transformation • P&L, Finance & Risk Management • Cross-Cultural Team Leadership • Mergers & Acquisitions • Corporate Governance & Board Reporting • Regulatory Engagement & Government Relations • Emerging Markets Strategy • Stakeholder & Investor Management • Digital & Data-Driven Transformation International Experience André has directed and advised businesses spanning the United Kingdom, South Africa, Indonesia, Switzerland, Zimbabwe, and wider Africa, Americas and Eurasia. His breadth of exposure to different regulatory, operational, and cultural environments underpins his reputation for versatility and high-performance delivery in challenging markets. Leadership Style Known for an analytical, people-focused, and empowering leadership approach, André develops high-performing teams, drives change through collaboration, and excels at aligning executive vision with operational execution. He is recognized for robust stakeholder relationships, ethical governance, and a strong commitment to mentoring and developing emerging leaders. Key Achievements • Delivered sustainable market growth and EBITDA improvement across multiple territories. • Successfully integrated major acquisitions and led post-merger strategy in Europe and Asia. • Enhanced governance platforms for listed and multinational entities. • Championed digital transformation projects, boosting efficiency and data-driven decision-making. • Drove regulatory advocacy and built trusted relationships with government and industry stakeholders.

Country

South Africa

City

City of Cape Town

Industry

Financial Services

Skill

Digital & Data-Driven Transformation, Stakeholder & Investor Management, Emerging Markets Strategy, Regulatory Engagement & Government Relations, Corporate Governance & Board Reporting, Mergers & Acquisitions (M&A), Cross-Cultural Team Leadership, P&L, Finance & Risk Management, Strategic Leadership & Business Transformation, Forecasting, Managerial Finance, Strategic Planning, Marketing Management, Management, Financial Audits, FMCG, Budgets, Business Planning, Business Strategy, Change Management

Experience

Africa Merchant Capital

Senior Principal

Africa Merchant Capital

LinkedIn
2025-9 - Present · 1 yr 1 mo

Stellenbosch, Western Cape, South Africa

BAT

Area Director/CEO, Sub-Saharan Africa

BAT

LinkedIn
2020-3 - 2025-3 · 5 yrs 1 mo

Cape Town, Western Cape, South Africa

o Executive accountability across 25+ multi-country operations, overseeing market growth, regulatory engagement, and organizational transformation. o Direct leadership of large-scale teams, driving revenue and operational excellence. Including 4 listed entities, 6 factories, 2500+ employees, Net turnover of £900m+ and APFO £300m+.

BAT

Regional Head of Finance, Americas & Sub-Saharan Africa (AmSSA)

BAT

LinkedIn
2018-1 - 2020-2 · 2 yrs 2 mos

London, United Kingdom

o Based in London; led finance strategy for high-growth, diverse regions with a focus on risk management and value creation.

BAT

Regional Head of Finance, Eastern Europe, Middle East & Africa (EEMEA)

BAT

LinkedIn
2016-5 - 2017-12 · 1 yr 8 mos

o Oversaw financial leadership for a complex region, implementing robust controls and enabling sustainable business scalability.

BAT

Area Director, Central Asia & Caucuses

BAT

LinkedIn
2014-9 - 2016-4 · 1 yr 8 mos

Kazakhstan

o Delivered market expansion and operational optimisation in rapidly evolving economic and regulatory environments.

BAT

General Manager, Southern African Markets

BAT

LinkedIn
2013-8 - 2014-8 · 1 yr 1 mo

Southern Africa

o P&L responsibility with a mandate to reposition commercial strategy and drive market share.

Bentoel Group - A Member of British American Tobacco

Chief Financial Officer

Bentoel Group - A Member of British American Tobacco

LinkedIn
2009-7 - 2013-7 · 4 yrs 1 mo

Greater Jakarta Area, Indonesia

o CFO of listed Indonesian entity and BAT Group member; led cross-border financial integration and corporate governance enhancements.

BAT

Finance Director

BAT

LinkedIn
2005-7 - 2008-6 · 3 yrs

Lausanne Area, Switzerland

o Managed financial control, M&A projects, and reporting for Swiss operations.

Education

The South African Institute of Chartered Accountants (SAICA)

The South African Institute of Chartered Accountants (SAICA)

LinkedIn
1995 - Present · 31 yrs

André Joubert's Contact Information

Email

******@***.com

Phone

(**) *** ****

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