José Ignacio Cordero

Founder & Chairman @ MUSCLE

About

I am a Costa Rican entrepreneur and former banking executive with more than 30 years of experience building and scaling businesses across financial services, logistics and technology. After a long executive career in banking, where I helped lead the expansion and evolution of BAC Credomatic across Central America, I transitioned into entrepreneurship and investment, focusing on scalable regional platforms with long term strategic value. Today, I serve as Executive President of RentaPallet, a regional logistics platform with operations across Latin America, and as Chairman of MUSCLE, an AI-driven financial technology company focused on hyper personalization, loyalty and customer intelligence solutions for banks and payment ecosystems Globally. Throughout my career, I have been involved in the development of businesses that combine operational scale, technology, recurring revenue models and regional expansion strategies. My focus today is centered on building sustainable, institutionally scalable companies with long term growth potential across Latin America and global markets.

Country

Costa Rica

City

Escazú

Industry

Banking

Skill

Dirección ejecutiva, Estrategia empresarial, Sistemas de pago, Dirección general, Administración de empresas, Mejora de procesos, Banca, Banca minorista, Banca comercial, Riesgo de crédito, Créditos, Pagos

Experience

Founder & Chairman

MUSCLE

2023-6 - Present · 3 yrs 4 mos

Costa Rica

AI-driven technology platform focused on hyper-personalization, loyalty optimization and customer intelligence solutions for financial institutions. MUSCLE works with banks and payment ecosystems across the World and continues expanding through strategic global partnerships and institutional integrations.

Presidente ejecutivo

Grupo Rent a Pallet

2008-3 - Present · 18 yrs 7 mos

Costa Rica

Regional logistics and pallet pooling platform with operations across Latin America, focused on supply chain efficiency, circular economy solutions and scalable operational infrastructure. The company operates across multiple markets with long term relationships throughout the consumer goods and industrial sectors.

Senior Vice President

BAC

2018-12 - 2023-6 · 4 yrs 7 mos

My experience included helping position the bank beyond traditional banking through the development of digital services, payments innovation and value added ecosystems, contributing to the institution’s long term competitive differentiation and regional leadership.

General Manager

CREDOMATIC

2008-7 - 2019-10 · 11 yrs 4 mos

Costa Rica

At Credomatic, I played a key role in the expansion and differentiation of the payments business, driving broader market penetration, digital adoption and the development of value-added ecosystems that contributed to the institution becoming the dominant regional leader in both issuing and acquiring services.