Josy Zong

Acted as the regional integration lead for national marketing and digital resources, responsible for matching national initiatives with regional growth priorities, optimizing resource allocation, and maximizing ROI through disciplined execution, cross functional coordination and engagement/influencing with BG/bottlers. • Led Portfolio Marketing Campaign by translating consumer and channel insights into activation strategies, delivering over target incremental sales growth and share gain to turnaround the share trend • Owned regional marketing resource allocation across media, social, digital, and roadshow investments, pioneered Resource Mapping Program to maximize ROI within pre-defined budgets • Evaluated and prioritized regional growth initiatives based on consumer insights, channel performance and execution feasibility, focusing resources on high impact programs such as CCTM Acceleration Program and HKDL promotion in the Greater Bay Area • Drove execution excellence through system coordination, prioritizing campaigns within the system master calendar, coordinating channel hotspot allocation, and launching initiatives with clear KPI tracking and ranking to improve execution quality

Acted as the business owner for total digital commerce (B2C / DTC / Fresh O2O) from a customer marketing and commercial perspective, accountable for GMV delivery, performance marketing P&L, annual business planning and execution governance across key digital platforms. • Owned GMV targets, brand KPIs and performance marketing P&L for TTL Digital Commerce (B2C/DTC/Fresh O2O), delivering 25%+ topline growth while improving ROI (CPC- 24%) • Served as the primary commercial and marketing interface with key digital customers, leading full year customer calendar alignment and promotion window resource negotiations to secure committed sales targets and investment prioritization • Co led senior level T2T and JBP with key digital commerce partners including JD.com, Tmall Super and Pupu O2O, translating channel priorities into actionable customer plans and aligning full year sales growth target • Developed annual EC business strategy with clear growth levers across: o Portfolio management through leveraging digital customer big data tool and KO business evaluation o Segmented membership operation models across EC platforms with clear GMV, shopper groups, recruitment and repurchase KPIs o Investment optimization including annual contract negotiation, mkt resource prioritization, logistics cooperation o Execution excellence through EC calendar governance, OBPPC and digital shelf guidance

Led Ali omni group- cross Hyper, EC, O2O channels, integrating brand portfolio strategies with customer priorities and sales targets to drive sustainable growth and improved ROI across multiple digital touchpoints. • Integrated brand portfolio strategies (beverage 9) with platform level sales targets, developing annual marketing calendars for Ali omni customers and delivering S+ level omni channel campaigns; achieved +15% 2Y CAGR, 10%+ SPKL share growth • Acted as the key coordinator across internal digital resources (on site paid media, off site media, social and content), ensuring investments were prioritized toward high conversion and high ROI levers; achieved traffic +65%, CPC -32%, CPM -11% and delivered 20% + EC paid media performance growth • Leveraged EC data and shopper insights to define the “why, what and how” of platform specific brand activations, working closely with agencies to deliver full year EC connection plans and structured review routines • Piloted the integration of Alibaba’s data ecosystem with TCCC OCP data, building an end-to-end shopper journey: Reach->Conversion->Repurchase • Led NPD (Coke Creations/AHHA/Lemon Dou) pilot launches on Tmall (including TMIC collaboration) to validate product propositions, packaging and concepts using real market data, accelerating learning and improving innovation success rates • Governed EC business reviews (monthly / quarterly / semi annual), performance marketing planning and budget allocation, delivering >45% revenue growth YoY while maximizing ROI

• Led the category management project which provides segmented portfolio matrix via partnership with Top 1 local CVS banner to achieve VPO increase; Improved system digital leadership capability by practicing big-data-driven decision-making process • Developed digital category management tool that can be quickly replicated and iterated; Explored execution excellence solution for retail channels especially small format • Developed TCCC CVS channel strategies and implementation plans for both long term (3-5 years) and short term (next fiscal year) strategy • Designed yearly CVS channel consumer activation calendars, PicOS and tracking KPIs; Optimized brand resources to improve the feasibility of commercial solutions

1st rotation： E-Commerce 2nd rotation：Franchise Operation Swire East Region 3nd rotation ：Brand Marketing- Fanta

-Evaluated 25 ingredients in different usage level by functionalities to reduce nut butter oil separation -Developed a rapid method for mimicking shelf-life oil separation with future product development benefits -Recommended top 3 ingredients to achieve up to 73% oil reduction with limited taste/texture impact -Determined chemical mechanism behind recommended ingredients' performance -Consulted Scientific Affairs and Regulatory about customer acceptance and labeling laws -Set up connections with potential ingredients suppliers

-Conducted user research and participated in developing the mid to long-term strategy for batteries, chargers, connected tools and cordless professional power tools of the Bosch Professional brand in emerging markets (Eastern Europe, Africa, Asia and Latin America; 150 countries in total.) -Analyzed feedback and developed marketing strategy for cordless power tools -Updated products overview of competitors and compared them with our latest generation product, making decisions in controlling procedure of projects -Communicated with dealers, sales department, online marketing and engineers to improve products and make marketing strategy - Worked in multi-disciplinary teams with people of different cultural backgrounds in a complex environment Covering HR function Intern - Created and posted recruit information such as company introduction, requirements, and qualification - Selected resumes, developed 3-round interview processes and handled recruiting procedures - Participated in interviewing candidates, decision making and recruited 3 interns for different positions

• Studied Advance in Encapsulation of Anthocyanins and Interaction between Different Wall Materials • Encapsulated blueberry anthocyanins by forming amphiphilic protein- polysaccharide complexes • Evaluated and compared properties, productivity, and yield of microcapsules with various coatings

• Executed a project: Influence of sodium alginate on freeze-thaw stability of rice starch • Designed and optimized the experimental plan based upon conducting preliminary experiments and extensive literature review • Organized and collaborated with other 3 team members on the weekly meeting to maintain progress, discuss any potential problems, propose possible solutions, and arrange resources and schedules • Analyzed data and visualized the results, participated in paper writing and presented the project

• Analyzed results and established domestic organic tin testing standards for wooden food packages • Conducted qualitative and quantitative research on organic tin in wooden food packaging • Established organic lithium reagent derived - gas chromatography-tandem mass spectrometry (GC-MS / MS) method of detecting three organic tin compounds simultaneously