Josué Amaro dos Santos

I work as an independent Paid Media Management consultant, with no employment relationship with Pixer Agency.

At ORDER Company, I lead paid media, and performance marketing initiatives focused on demand / lead generation, DTC, predictable growth, and stronger brand visibility. I combine business mindset, data analysis, and hands on execution to turn media investment into measurable results across education, aviation, social projects, and real estate accounts. Manage campaigns across LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, X Ads, and Twitch Ads, with a strong focus on qualified leads, funnel efficiency, and scalable growth. At Gama Ensino SA, managed over R$ 7 million in paid media and helped drive more than R$ 15 million in revenue as the sole paid media specialist in the operation. At Elde Serviços Aeronáuticos, increased target audience brand reach potential by 63% and generated more than R$ 1 million in revenue through paid media. At Pixerama Negócios Digitais, supported strategies with more than R$ 1 billion in potential gross sales value for developments, brokerages, and real estate companies. Also lead SEO, landing page development, institutional websites, Google Business Profile, Bing Places, and data analysis through Looker Studio and Power BI to improve decisions and campaign performance. In projects such as Cheirin Bão, connected brand visibility, online reputation, and customer retention to strengthen sales and customer perception.

Volunter Google Product Experts 📍 I work with the creation, optimization, recovery, and strategic guidance of Google Business Profiles, helping small and medium local businesses improve their digital presence, organic visibility, and brand recognition on Google Search and Google Maps. My work connects Local SEO, marketing, project management, and digital transformation to help neighborhood businesses become easier to find by customers already searching for nearby solutions. Key contributions: • Created and optimized Google Business Profiles for local businesses. • Supported account recovery, access issues, and profile management challenges. • Mentored and supported more than 50 local businesses in digital transformation initiatives. • Delivered more than 1,180 local contributions focused on small and medium entrepreneurs. • Generated more than 2 million potential organic views, increasing visibility and recognition for local businesses. • Encouraged fair competition in low income neighborhoods through access to technology, digital presence, and practical guidance. • Participated in social and commercial impact projects, networking initiatives, local marketing, and public private partnership projects. This experience strengthened my work at the intersection of digital marketing, local visibility, and productive inclusion. In practice, it is about helping businesses that once depended mostly on referrals become visible to people already searching on Google.

I provide consulting services in tracking, conversion measurement, and data optimization for paid media managers, local businesses, and lead generation operations. My work connects paid media, analytics, and advanced tracking to improve campaign visibility, reduce data loss, and support better decisions across Google Ads, Meta Ads, GA4, and Google Tag Manager. Key contributions: • Provided technical consulting for more than 12 paid media managers. • Supported more than 45 local businesses with campaign measurement and performance tracking. • Delivered more than 20 advanced tracking projects for conversions, leads, and key events. • Configured and validated events through Google Tag Manager, GA4, and paid media platforms. • Supported measurement structures for WhatsApp leads, forms, and landing pages. • Diagnosed tracking issues, data loss, and inconsistencies between paid media and analytics. • Helped improve performance visibility across Google Ads and Meta Ads campaigns. The main goal is to help businesses understand what happens after the click, turning scattered data into reliable performance signals.

Validated entrepreneurial venture through Shell Initiative for Youth and ProLeader Instituto Four programs. Developed a scalable digital marketing services business focusing on growth marketing, paid media management, and digital transformation for diverse company segments. - Built and validated scalable business model. - Delivered digital marketing services to 40+ companies across industries. - Generated R$ 12M in client revenue through strategic campaigns. - Implemented growth marketing and paid traffic strategies. - Business and marketing strategy mentorship.

I work with the creation, optimization, recovery, and strategic guidance of Google Business Profiles, helping small and medium local businesses improve their digital presence, organic visibility, and brand recognition on Google Search and Google Maps. My work connects Local SEO, marketing, project management, and digital transformation to help neighborhood businesses become easier to find by customers already searching for nearby solutions. Key contributions: • Created and optimized Google Business Profiles for local businesses. • Supported account recovery, access issues, and profile management challenges. • Mentored and supported more than 50 local businesses in digital transformation initiatives. • Delivered more than 1,180 local contributions focused on small and medium entrepreneurs. • Generated more than 2 million potential organic views, increasing visibility and recognition for local businesses. • Encouraged fair competition in low income neighborhoods through access to technology, digital presence, and practical guidance. • Participated in social and commercial impact projects, networking initiatives, local marketing, and public private partnership projects. This experience strengthened my work at the intersection of digital marketing, local visibility, and productive inclusion. In practice, it is about helping businesses that once depended mostly on referrals become visible to people already searching on Google.

• Provided mentorship for paid media managers and consulting in advanced tracking. • Supported projects for developers, real estate agencies, and property companies with potential gross sales value GSV above BRL 1 billion across apartments, land developments, multi property projects, and gated communities. Platforms: Meta Ads & Google Ads. Selected accounts include: • CG Engenharia - AM100/Torre Sul Contemporâneo; • OCTO - HAUS/Quinta Jatobá; • Incompany - Manami Ocean Living / LIVE LE VIN; • Multipropri - Santé / Wanderlust / Carpe Diem; • Multipropri - Vitacon Multi / Housi Share; • Unit.Inc - AURA Camburi; • VTO - Bip; • Grupo Latina - Nolipa / Villa Infante / Brito Living; • Grupo Latina + Eco (Madeira) - Move To Madeira / Varino 09 / The Hills / Savoy D'Ávila / Savoy Insular / Savoy Monumentalis / Vila Franca / Lodge; • CADETE & GAZZINELLI - Vivere / Horizon; • Grupo Romano - Fazenda Pedra Alta; • RANCHO CALOGI; • RE/MAX Lançamentos; • RE/MAX - Connect; • VAZ Desenvolvimento - Boulevard Guarapari; • ATMOS - Villa Camboa; • Capineiro - Vista Alta;

As growth marketing analyst, I architected and executed comprehensive acceleration strategies using marketing technology, sales funnel optimization, strategic automations, professional paid media management, and advanced data analytics. - Generated over R$12 million in revenue for clients through Growth Marketing. - Growth marketing strategy and execution with paid traffic focus. - Multi-platform campaign management (Google Ads, Meta Ads, X Ads, TikTok Ads, Pinterest Ads..) - Sales funnel optimization through integrated automations and CRM systems. - API-based tracking implementation and conversion integration. - Performance data analysis and reporting via Google Analytics and Power BI. - On-page and off-page SEO complementing paid media strategy.

Served as SDR (Sales Development Representative) structuring lead qualification processes, follow-up automations, and relationship management through specialized sales tools. - Generated over R$3 million operating in the commercial sector. - Strategic lead qualification from paid traffic campaigns. - Marketing automations with Manychat, TypeBot, and CRM integrations. - CRM management (RD Station and HubSpot) for sales structure. - Sales data analysis in Excel and Power BI. - Funnel optimization from attraction through qualification.

Early-career experience in administrative routines, customer service, project management, and operational processes that built my foundation in customer relationships and client retention. - Administrative routines and operational support. - Corporate customer service and relationship management. - Project development and management support. - Accounting processes and documentation.

Skills: AI process automation, corporate data analysis, trend identification, scenario analysis, corporate KPI monitoring, product and service personalization, data-driven strategy development. - Automate process. - Strategically assist in decision making. - Analysis of internal databases for strategic decisions. - Reduce costs and extract maximum power from your operation. - Make more assertive decisions. - Identify trends and scaling opportunities early and safely. - Measure the performance of the most fundamental areas of your company and build action plans based on them. - Monitoring and analysis of Corporate KPIs - Personalization in construction of products and services and in customer service (generating more operational efficiency) - Build Broad and well-defined Strategies based on data and predictability, mapping trends and scenario analysis.

Training in influence strategies, creator ecosystem, narrative building, influencer mapping, results measurement, and co-creation strategy with creators. Influence fundamentals, narrative construction, network strategy, campaign results measurement.

Skills: Growth hacking, strategic branding, customer data analysis, Martech implementation, scaling strategy.