Joshua Hui

I led product positioning, go-to-market strategy, and cross-functional execution from concept to launch. Led tech, marketing, and operations teams to improve user activation and trading engagement through data-driven iteration, funnel optimisation, and KPI tracking. Focused on bridging product development with commercial growth, aligning user behaviour insights with feature development and messaging.

SPARK is a social tech startup using NFC-powered smart badges and gamification to turn real-world interactions into meaningful connections. Users express their identity, connect instantly through a simple tap, and unlock real-life rewards for every interactions. Led product direction, strategy, and growth. From concept to launch. • Raised HKD 1M in pre-seed funding • Built multidisciplinary team across tech, design & ops • Led GTM strategy and secured early brand partnerships

Founded in 2018, REDUNITEDHK has grown into one of the largest Manchester United fan platform in Hong Kong from ZERO— uniting passionate Reds through matchday events, merch drops, esports tournaments, and quality online contents. We continue to create unforgettable experiences for fans, and a reliable bridge for brands looking to tap into a loyal, football-obsessed audience. • Built a sustainable e-commerce model from $0 by selling official merch and holding events • Approached by Manchester United to promote their events in HK • Hosted major football gatherings, 80+ attendees • Collaborated with sports editors for ongoing content creation and match insights • Organized esports competitions and viewing parties to foster community engagement

Led growth and product marketing across multiple early stage Web3 and DeFi platforms, focusing on trading products, community strategy, and user experience optimization. • Directed go-to-market strategy and content creation for Candy.Trade, a decentralized derivatives exchange • Managed a team of marketers, designers, and community managers to execute product launches and growth initiatives. • Built gamified systems on Discord and Telegram, contributing to a 27% increase in engagement and 38% rise in trading volume • Collaborated with top tier KOLs to boost brand awareness and attract new users • Improved SEO and email marketing (EDM) • Supported token launch and exchange listing prep, including visual identity and positioning strategy

Recruited by a leading marketing agency to lead community growth and social engagement for 9KICK — a football-themed NFT project in HK built on the Solana blockchain. Played a central role in shaping the project’s Web3 presence, fundraising and launching strategic campaigns across Discord, Instagram, and Twitter. I led collaborations with 20+ top-tier Hong Kong influencers, bridging the gap between crypto and mainstream football culture. • Assisted in Fundraising HKD 0.7mil for the project • Built and managed an active Web3 community on Discord • Led influencer campaigns to drive visibility and trust • Organized football events with HK National Team players and online viewing parties with well known HK commentators • Gained hands-on experience in DeFi, minting, and community-based NFT launches

• Successfully advised theDesk to invest in using videos to create exposures and promote members internally where theDesk able to craft an ecosystem internally and empower SME in Hong Kong. • Built a standard procedure such as email, pre-interview questions, strategy to reach out interviewees, interview manners etc. • Interviewed 11 startup such as pharmaceutical to consulting firm, created value add to the co-working space.

• Supported daily operational processes, including logistics coordination and shipment tracking. • Gained comprehensive understanding of logistics operations and the financial mechanisms behind a successful supply chain business.