Joshua A. Smith

Design leadership training.

Interpreting design requirements to help the team build applications for B2C communications, streamlining and automation the process.

Verizon is a Fortune 500 telecommunications company with $134B in revenue (2023) and a pioneer in 5G technology. • Directed design initiatives adhering to Verizon’s brand guidelines and PEGA systems, optimizing complex ecosystems for service agents, front-line employees, and third-party vendors. • Launched a low-budget innovation program that generated hundreds of ideas, driving technological innovation within the division. • Designed an AR-powered tool for troubleshooting network connectivity issues, delivering a user-centric, immersive experience. • Created and developed ADA-compliant digital experiences, ensuring accessibility for all users.

• Managed a team of designers, leading discovery sessions and rebranding multiple digital channels for optimized performance. • Redesigned the National Attendance Tool (NAT), improving time-tracking efficiency by 120% through streamlined UI/UX updates. • Analyzed data to identify app bottlenecks, removing blockers to achieve a 24,000% increase in user conversions. • Roadmapped and implemented new features to optimize consumer applications, reducing security risks and aligning with industry standards. • Ensured WCAG compliance by designing and QA-testing all digital products for accessibility.

• Led QA efforts in developing the digital platform for Verizon’s sister company, Visible, which now serves over 40 million subscribers. • Conducted user research through Voice-of-Customer (VoC) initiatives, delivering actionable solutions to enhance Verizon’s digital ecosystem. • Mentored peers through weekly knowledge-sharing sessions on design principles, motion graphics, and business leadership.

Marketing Mayor specializes in social media strategy, lead generation, and SEO-driven digital growth. • Designed responsive websites and mobile applications with a user-centric focus, reducing bounce rates by ~30%. • Leveraged SEO best practices to improve site performance and user engagement. • Managed multiple client accounts, using data and KPIs to measure and drive success.

Imperial Textile operates seven e-commerce websites for the hospitality and institutional industries. • Optimized all websites for mobile and tablet responsiveness, resulting in a 500% increase in mobile conversions. • Led the marketing team through agile processes, including scrum sessions and sprints, to deliver effective campaigns. • Created email marketing campaigns that improved sitewide conversion rates by 16% month-over-month (MoM).

As a UX Designer at Walmart, I design seamless, user-centered experiences for millions of customers across digital platforms, ensuring accessibility, efficiency, and engagement. • Led the end-to-end design process, including user research, wireframing, prototyping, and high-fidelity UI designs, to improve customer satisfaction and drive business outcomes. • Conducted user research and usability testing to identify pain points, uncover user needs, and validate design concepts. • Designed intuitive interfaces for web and mobile applications, supporting Walmart's e-commerce and in-store shopping experiences. • Utilized data and analytics to inform design decisions, ensuring improvements were measurable and impactful.

Hey Deja is a branding agency specializing in strategic advertising, brand recognition, and digital growth. • Developed and executed comprehensive marketing strategies tailored to client needs, ensuring alignment with their business goals. • Led cross-functional teams in the creation of branding assets, including logo design, website development, and social media content. • Established and optimized digital marketing campaigns, increasing client sales by an average of 30% within six months of implementation. • Conducted market research and competitor analysis to identify growth opportunities and refine advertising approaches. • Strengthened client brand recognition by conceptualizing cohesive themes and motifs across all digital and print channels. • Oversaw the development of SEO strategies to enhance web traffic and improve search engine rankings for client websites. • Managed marketing budgets and timelines, ensuring the timely and cost-effective delivery of high-quality results. • Built and maintained strong client relationships, serving as a trusted advisor to business owners throughout the branding process.

research into the realm of motion capture and 3D software. Helped to produce a Planetary Gravity Simulator game for the 2013 Canisius Summer Science Camp program. Currently developing a Cancer Research game for Roswell by developing 3D assets, and working on UI design and functionality.

Boardwalk Empire | The Flash | Alchemy X | Saturday Night Live | A Murray Christmas