Joshua Cierski

Strategic Leadership & Omnichannel Growth: Lead end-to-end Digital Media Strategy, planning, and programmatic buying across CRM, Medical, National, and Retail channels for a multi-brand U.S. Nutrition portfolio. Define the media vision to scale incremental Net Revenue (iNR), maximize ROAS/ROI, and expand Market Share through a full-funnel approach. Performance Marketing & Data Science: Drive high-impact business outcomes (CLV, CAC, LTV) by optimizing performance across a $65mm+ budget. Oversee execution across a diversified channel mix, including Paid Search (SEM), Paid Social, Influencer Marketing, and Programmatic Display & Video (DSP/DMP). Leverage Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to refine targeting and messaging. Cross-Functional Integration & Stakeholder Management: Partner with Brand & Medical Marketing, Trade, Commercial, and Data Analytics teams to deliver integrated, 360-degree campaigns. Lead collaboration with Retail Media Networks (RMNs) and e-commerce partners to bridge the gap between awareness and conversion. Innovation, Governance & Partnership: Govern media capabilities by managing global Agency of Record (AOR) relationships and strategic partnerships (Google, Meta, Amazon, TikTok). Spearhead Pilot Programs and Alpha/Beta testing on emerging platforms to maintain a competitive edge in digital innovation. Financial Stewardship & Analytics: Direct all Media Forecasting, budget pacing, and Post-Buy Analysis to ensure maximum efficiency and media quality (Viewability, Brand Safety, IVT). Champion a data-first culture, utilizing market intelligence to adapt to evolving consumer behaviors and privacy-first tracking environments.

Strategic Media Planning & Omnichannel Growth: Directed FY strategic planning and tactical execution for Coty’s US in-house Media agency (Beamly). Orchestrated high-performing Programmatic and Paid Social campaigns ($80mm+) by aligning Brand, Media, eCommerce, Trade Marketing, and PR workstreams. Consumer Insights & Journey Mapping: Evangelized a proprietary Consumer Journey buying methodology. Applied data-driven insights to resolve complex business challenges, leveraging strategic thought leadership in audience segmentation, process optimization, and Omnichannel strategy. Ad Tech Ecosystem & Partnership Management: Negotiated, onboarded, and managed a global Ad Tech stack, including Native Social and 3rd-party Programmatic platforms. Managed commercial publisher relationships across US, LATAM, and Brazil markets to align technical capabilities with brand requirements. Media Innovation & Inventory Acquisition: Championed the advertising ecosystem by implementing advanced inventory procurement methods. Partnered with Delivery teams to leverage emerging buying tools and expand reach across new digital channels. Data Analytics & Marketing Science: Collaborated on the development of relational/operational databases and analytical modeling tools. Specialized in media/social analytics, customer behavior pathing, website experience tracking, and predictive modeling. Operational Excellence & Reporting: Managed divisional functionality and P&L health, delivering monthly performance audits and data-driven reports to ensure alignment with global business KPIs and organizational standards.