Josh M.

I help with revenue growth and brand partnerships for local and regional advertisers by designing and executing integrated marketing campaigns across radio, streaming audio, digital, social, and talent-driven endorsements. My role sits at the intersection of sales, strategy, and execution—owning the full client lifecycle from prospecting and proposal development to campaign launch, optimization, and renewal. I work directly with decision-makers to understand business goals, customer journeys, and seasonality, then translate those insights into full-funnel media strategies that actually drive results. At Waterloo Media, I specialize in building custom, multi-channel partnerships—not just selling inventory. Campaigns often combine broadcast radio, streaming audio, digital display, email, social video, and on-air talent activations to create measurable impact for brands in categories like home services, insurance, automotive, real estate, hospitality, and events. In addition to closing new business, I serve as a trusted marketing advisor—helping clients align messaging, flighting, and creative with real-world buying behavior, while collaborating internally with programming, promotions, digital, and traffic teams to ensure campaigns deliver exactly as sold. Key Focus Areas • Strategic partnerships & revenue growth • Integrated radio + digital campaign design • Full-funnel media planning & execution • Talent endorsements & branded content • Client consulting, retention & expansion • Local and regional brand growth strategies

As Director of Sponsorships & Media for the Veteran Motocross Foundation, I help drive our mission of providing “throttle therapy” and community support to veterans through motocross. I focus on building strong partnerships with national and regional brands, creating meaningful sponsorship activations, and ensuring sponsors receive measurable value through visibility, engagement, and on-site experiences. In addition to partnership development, I lead media coverage and storytelling for our cornerstone events like the Annual Veteran Motocross National Championship. From daily social media updates and sponsor spotlights to event recaps and PR outreach, I ensure that veterans’ stories—and the impact of our sponsors—reach a wide audience. At every event, I work to create an environment where veterans and their families feel supported, expenses are covered, and the sense of brotherhood and healing through motocross shines through.

As a freelance advertising consultant, I partnered with a diverse range of clients—including HVAC companies, international ministries, local churches, motocross tracks, roofing companies, and custom home builders—to deliver tailored marketing and advertising solutions that drove growth and engagement. Key Contributions: • Social Media Management: Developed and executed content strategies, managed day-to-day posting, and grew engagement across Facebook, Instagram, and other platforms. • Media Buying: Planned and executed cost-effective media buys on TV and radio, negotiating placements to maximize ROI and audience reach. I also handled all digital ad planning as well as monthly reporting and optimization recommendations. • Event Operations: Supported and managed event logistics, promotions, and onsite activations to increase brand visibility and deliver memorable experiences. • Client Strategy: Designed and implemented customized advertising strategies to fit each client’s goals, from local market awareness to international outreach. • Cross-Industry Expertise: Adapted campaigns to fit unique industries, building effective marketing approaches for both service-driven businesses and community organizations.

• Responsible for working with current and potential sponsors to support the Factory One Sherco Race Team. • Develop marketing strategies to help enhance sponsors’ brand presence as part of the race team involvement. • Implement B2B and B2C product marketing opportunities for our dealerships to best serve current and future Sherco buyers.

• Oversee and manage annual marketing budget. • Direct content strategy and production across print, digital, and audio platforms. • Lead social media strategy and execution, and oversee a team of 5-7 people. This has produced a 230% increase in engagement and followers across all platforms. • Lead national and local sponsorship strategy and fulfillment. • Negotiate all partnership contracts and activate at each event. I have been able to help grow sponsorships by over 400% over the past 2 years.