Josh Rasmussen

Spearheaded marketing strategy and demand generation for a top 10 solar company, coordinating with operations, sales, customer service, and more. Played an integral role in launching a new service department and guiding public outreach to build interest and repair the negativity surrounding the industry. Key Contributions • Directed business development by implementing a demand generation program that garnered a significant return on investment (ROI) and increased total sales by 23% within the first quarter. • Enhanced the customer relationship management (CRM) system for data disposition and field use by communicating with employees to identify needs. • Developed and implemented an intricate and comprehensive marketing pipeline complete with retargeting, retention, and reputation management workflows.

Rapidly promoted from Sales Consultant to Online Sales Manager after selling 20 accounts and exceeding the minimum requirement by 333% within 3 months of hire date. Headed pipeline development and market research, analyzing and identifying alternative methods of lead generation, including purchasing leads to increase profit. Key Contributions • Pioneered the launch of the new online marketplace, which increased company visibility by multiple 6-figures, boosted organic traffic distribution, and increased desktop use. • Cultivated strong strategic partnerships with key players in the industry to gain industry insights and competitor data; managed a 6-figure monthly budget.

Directed people operations and workforce management for 21 sites encompassing 3,172 employees. Executed workforce strategies that enhanced efficiency to ensure seamless operational continuity. Developed a database that included dashboards, visualization, and presentations to support data-driven decision-making for forecasting staffing needs. Key Contributions • Led project management and execution for a strategic initiative focused on unplanned workforce losses, which informed new policy developments and increased retention. • Addressed unplanned leadership vacancies across 21 worksites; streamlined transfer processes and implemented flexible supervisor redeployment strategies to ensure operational continuity and minimize disruption.

Steered program development, including designing, testing, and evaluating a training program for 326+ staff instructors to create well-rounded reactor operators to ensure the safe operation of equipment. Key Contributions • Deployed high attention to detail and analytical skills to lead regulatory audit preparations that achieved 98% accountability and a perfect score from regulators. • Successfully onboarded 160 newly reported employees and provided consistent coaching and mentoring to ensure the continued success of the program.

Delivered cross-functional leadership to a high-performing team of 14 while coordinating with key decision-makers to promote regulatory compliance and ensure consistent alignment with objectives. Leveraged exceptional communication skills to negotiate and secure placements for 120 employees following the decommissioning of a worksite. Key Contributions • Championed performance improvement and goal achievement by launching new training and mentorship programs that helped eliminate 6.5 months of maintenance backlog. • Served as Command Career Counselor, fostering and maintaining a highly collaborative and driven environment to increase retention rates by 18%; recognized with the Retention Excellence Award.