Josh Buras

Leading our new market B2B strategy and budget using omni-channel marketing campaigns to grow net new revenue during location expansion launches which involves bi-weekly check-ins with owner/operators through the 6-month launch. Directed PPC search ads strategy, totaling over $60,000 in monthly ad spend, resulting in a 40% increase in leads to locations through constant bid strategy tests, lost impression share audits and keyword research. Built data platform integrations/mapping and identified sales and performance KPI’s for executive reporting to effectively visualize key insights to leadership. Drove marketing team SEO strategy from 2019 for an average consistent increase in results of 70% YoY through schema implementation, content strategy, UX strategy and competitor research.

Implemented new product launches that included smart signage and digital displays through creative and innovative direct mail campaigns (among others) that created new revenue streams for our network. Actively engaged as a key member of the corporate leadership team since 2020, playing a significant role in shaping business goals, driving strategic initiatives, and contributing to high-level decision-making processes to ensure organizational growth and success.

Creating and consulting on marketing strategy through our across 120+ locations and multiple channel partners to drive marketing efficiency, marketing strategy, education and training to generate revenue growth of our network. Implemented marketing automation rollout across 60 locations, enabling field sales teams with training, sales drip campaigns, customer data management, and vendor CRM integration Championed many marketing initiatives by running kickoff webinars, training sessions and process documents, driving to highest adoption of marketing platforms and campaigns.

• Google Analytics Certified • Google AdWords Certified • Performed keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities • Provided SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Provided recommendations and executed strategies for content development in coordination with SEO goals – general and keyword specific • Administered search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects • Helped to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) • Implemented link building campaigns in coordination with client SEO goals • Kept pace with SEO, search engine, social media and internet marketing industry trends and developments • Monitored and administered web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals • Monitored and evaluated search results and search performance across the major search channels • Communicated to team and management on project development, timelines, and results

• Collected quantitative and qualitative data from marketing campaigns • Performed market analysis and research on competition • Supported the marketing team in daily administrative tasks • Assisted in marketing and advertising promotional activities (e.g. social media, direct mail and web) • Helped organize marketing events

• Assists workers engaged in fabrication of structural Blade products by performing the following duties: • Manual Production Processing • Lift, position, and/or remove material from work areas. • Load, stack, and transport materials by hand, truck or crane or jib. • Selects, aligns, and secures holding fixtures, cutting tools, attachments, accessories, and materials on machines such as mills, lathes, jig borers, grinders, and shapers. • Starts and observes machine operation to detect malfunctions or out-of-tolerance machining, and adjusts machine controls or control media as required. • Sets up and operates machine on trial run to verify accuracy of machine settings or programmed control data. • Changes tools on powered equipment. • Studies blueprints, sketches, drawings, manuals, specifications, or sample part to determine dimensions and tolerances of finished work-piece, sequence of operations, and setup requirements. • Measures, marks, and scribes dimensions and reference points on material or work-piece as guides for subsequent machining. • Verifies dimensions, conformance and alignment of finished work-piece specifications. • Confers with engineers, production personnel, programmers, or others to resolve machining or assembly problems. • Cleans work area, machines, tools and equipment. • Safely performs duties related to generating and storing hazardous waste in satellite accumulation areas.

generating business through outside canvassing and generating buzz around the company. Business to business sales-Professional relationships-Presentations/relationships with property management companies, real estate agents, and other tradesmen-Social media-Community marketing-Existing customer marketing (customer retention and referrals from existing customers)