Josep Laborda

CEO & Managing Partner @ FACTUAL

About

I was born in the last century (no computers, no Internet, no smartphones, by that time, sounds like Stone Age to me, now!). As a child, I fancied with the idea of becoming a famous writer, but years after school I received my Master of Science (M.Sc.) in Telecommunication Engineering (humbleness is my middle name, and so is hard work). I have been in the future: I have commuted to work in an autonomous shuttle that has picked me up at my doorstep following my schedule (conveniently, in style, making the most of my time); where I’ve been, no one dies on the road, there are no polluting vehicles, and owning a car feels like Stone Age. I have been to the future where I pay for the mobility I need in bundled, customized packages that give me access to a bunch of on-demand mobility services, including many other digital and location based services that are offered to me based on my preferences; pretty every object around is connected to a blockchain-powered Internet, and although it’s quite scary in the beginning, you rapidly get used to it. Time travel requires an adjustment period, and I’m back now to envision and design new mobility services at FACTUAL, a foresight innovation consultancy focused on mobility where I’m cofounder and managing partner. Mobility not black and white: want both taxi and Uber in my app. Future mobility often sounds like sci-fi, and is coming (don’t take it too seriously with the Game of Thrones paraphrase!). More on me: @josik35 at Twitter, and josik35 at Instagram.

Country

Spain

City

Greater Barcelona Metropolitan Area

Industry

Information Technology & Services

Skill

Telecommunications, Business Analysis, Business Strategy, Mobile, Wireless, Consultancy, Transportation, Automotive, Leadership, SAP, Analysis, Mobile Devices, Strategy, Team Management, Consulting, Management, Change Management, Start-ups, Team Leadership, Project Management

Experience

CEO & Managing Partner

FACTUAL

2019-10 - Present · 7 yrs

Barcelona

Associated Expert on Smart Mobility, MaaS and Intelligent Transport Systems

CITIES FORUM

2020-7 - Present · 6 yrs 3 mos

Independent Expert

European Commission

2020-2 - Present · 6 yrs 8 mos

Barcelona, Worldwide

Project reviewer in the fields of Smart Mobility, MaaS, Autonomous Driving, ITS.

Lecturer in Mobility as a Service (MaaS)

UPC School (Universitat Politècnica de Catalunya)

2016-12 - Present · 9 yrs 10 mos

Barcelona Area, Spain

As a lecturer at the Postgraduate Course on "Smart Mobility: Intelligent Transportation Systems" from the Polytechnic University of Catalonia (UPC), I provide insights and make my humble contribution to spread the word, identify building blocks and opportunities towards the transportation of the future, namely "Mobility as a Service". http://www.talent.upc.edu/ing/professionals/presentacio/codi/306300/smart-mobility-intelligent-transport-systems/

ITS & Telematics Manager

RACC

2008-10 - 2019-10 · 11 yrs 1 mo

Barcelona

I have helped build and grow RACC traffic information system in its web-based (www.raccinfotransit.es) and app-based versions (https://www.racc.es/aplicacion-racc-infotransit); currently responsible for the development of B2B and B2C channels of traffic & travel information for the automotive, media and public sectors European ITS-related projects: - I have participated in the CVIS project (Cooperative Vehicle-Infrastructure Systems) - I have participated in the eCoMove project (Cooperative Mobility Systems and Services for Energy Efficiency) http://www.ecomove-project.eu - I have been the leader of the Barcelona pilot in the smart Connected Electro Mobility project (www.smartcem-project.eu), implementing a one-way sharing service with electric scooters. - I have participated in the HeERO2 project (http://www.heero-pilot.eu) for the pre-deployment of eCall, identifying deployment enablers and barriers in Spain. - Currently, I am the dissemination and exploitation manager of the ADAS&ME project (Adaptive ADAS to support incapacitated drivers Mitigate Effectively risks through tailor made HMI under automation) www.adasandme.com Other: - Member of the Mobility as a Service Alliance https://maas-alliance.eu - Member of the CARNET platform (Cooperative Automotive Research Network) http://www.carnetbarcelona.com - Former member of the ERTICO Strategy Committee. - I participate in several work groups and task forces at European level in ITS related topics: eCall; connected car (FIA Connectivity task force); TMC/TPEG (at the TISA Forum http://tisa.org); cooperative systems; traffic management (member of the Traffic Management 2.0 platform http://www.tm20.org)

Business Analyst

Deloitte

2004-6 - 2008-10 · 4 yrs 5 mos

Barcelona Area, Spain

Large SAP and Siebel implementations for customers in the energy sector (Gas Natural, Viesgo, EDF, ACA, etc.). Experience in Siebel, SAP-PM, SAP-MM.

Project Lead Telecom & Solar Energy Infrastructure

Freelancer

2004-1 - 2007-12 · 4 yrs

Barcelona Area, Spain

Designer & Draughtsman of Telecom and Solar Energy installations for new buildings. I managed my list of clients, mainly architecture studios and private developers (real state), for whom I delivered executive projects reviewed and approved by the Spanish Association of Telecom Engineers.

R+D Engineer

RACC

2003-3 - 2004-6 · 1 yr 4 mos

Barcelona Area, Spain

Trainee at the European project E-MERGE "Pan European Harmonisation of Emergency Call Service Chain". I participated in the international meetings of the project in which a standardised prototype for the e-Call (automatic voice + data telematic call in case of car accident) was built and tested across participant countries (Spain, Italy, Germany, UK, Sweden, Belgium).