Joseph Shipp

Designing brand strategy and visual systems for B2B marketing and enterprise customer acquisition on Anthropic's Creative team. Creating sales enablement materials, campaign assets, and design frameworks that communicate Claude's enterprise value proposition across complex sales cycles. Supporting Anthropic's mission to build safe and beneficial AI systems through strategic design work that builds trust with enterprise audiences and decision-makers.

Value-based strategic creative leadership for organizations ready to be seen. After two decades of design at a range of organizations like IDEO, Atlassian, and Offset, I've revived the family studio – not with cameras, but with the same devotion to craft and relationship-first work that defined three generations of Shipp Studios. I partner with leaders as their strategic creative catalyst, helping them discover authentic positioning and express it through compelling brand expressions. From comprehensive brand evolution to visual identity systems, every project is delivered with concierge-level attention and heirloom-quality care. Recent work includes leading a brand repositioning and refresh for One to One Health, positioning their relationship-centered care model in the competitive healthcare marketplace. We exist to leave things better than we found them – through honest storytelling, inspired design, and sustainable creativity that refuses to blend in.

A long winding chain of freelance work

• Transformed Offset's digital presence through end-to-end redesign of web and mobile platforms • Executed Offset’s largest website redesign and app feature integration, boosting user retention and securing long-term client partnerships. • Scaled team competencies and addressed productivity issues, improving cross-disciplinary communication and efficiency. • Revamped Offset’s brand identity across digital platforms, increasing customer interaction by over 50% and enhancing client engagement. • Improved Offset’s client-facing documents, reducing creation and communication time by over 25%.

• Led the redesign of Offset Commerce's Web App, improving user experience and driving record-high engagement within three months. • Scaled the product team by 166%, fostering a design-driven culture and accelerating product development. • Developed Offset’s first design system, streamlining design-to-development time and ensuring consistent brand presentation. • Introduced user testing, establishing Offset as a design-led team. • Collaborated closely with cross-functional teams on more than a dozen impactful projects; findings from research informed key adjustments yielding improved brand product reception amongst wineries' clientele.

• Supported brand initiatives for Atlassian’s IPO, reinforcing its design-first reputation and receiving positive feedback from over 90% of stakeholders. • Led creative design for Atlassian’s largest global customer event for two consecutive years, boosting brand visibility and engagement by 50% through immersive experiences. • Directed external agencies to deliver a bold brand refresh ahead of schedule, ensuring alignment with brand vision and objectives. • Mentored a team of three junior designers.

• Launched IDEO.org’s award-winning website, increasing brand visibility and engagement. • Contributed to significant design enhancements and expansions of the Human-Centered Design Toolkit, downloaded over 150,000 times. • Raised over $10,000 through a successful photo auction fundraising initiative.

• Led design efforts on high-profile projects for Nike, Mattel Games, and the Bill & Melinda Gates Foundation, enhancing brand visibility and strategic alignment. • Applied human-centered design and rapid prototyping principles, securing a full-time role at IDEO.org.

C2 was a combination of creative, strategic, analytic and design experts.

Project M is a program that engages creative thinkers to challenge the status quo and to creatively and strategically address global issues from a grass roots level.

Collaborative art, design, fashion, literary and music annual publication with national distribution in seventeen markets including New York, Chicago and Los Angeles.