Joseph Lindsey
Senior Associate Director, Programmatic @ Brainlabs
About
Marketing is such a treat for me. I love determining what's right and wrong about situations and products and helping figure out the best ways to improve them. My passion lies with people and doing all that I can to fulfill their needs and put them before my own. With marketing, I have such a great opportunity to do just that. I hope to work for an organization where I can provide my input, both creatively and problem solving, to ultimately result in increased strength and success both for myself and my company. To continuously increase my worth, both personally and professionally, is one of my biggest goals. In a marketing-related field, I aspire to effectively and efficiently collaborate with others in decision-making processes for the best possible outcome.
United States
Atlanta Metropolitan Area
Marketing & Advertising
Strategic Planning, Vendor Management, Account Marketing, Client Relations, Client Liaison, Business Development, Programmatic Advertising, Organization Skills, Team Motivation, Teamwork, Communication, Collaborative Problem Solving, Social Media, Microsoft Office, Microsoft Word, Marketing, Microsoft Excel
Experience
Senior Associate Director, Programmatic
Brainlabs
Associate Director, Programmatic
Brainlabs
Senior Programmatic Strategist
Brainlabs
Programmatic Strategist
Brainlabs
Programmatic Campaign Manager
Zenith
Greater Atlanta Area
• Communicate with clients regularly to present campaign performance, provide tactical approaches for media plans, and share media POVs • Lead a variety of accounts spanning verticals including Nonprofit, CPG, and QSR, managing campaign budgets over $1MM • Supervise and manage junior traders in conducting day-to-day tasks, campaign builds, pacing and optimizations • Manage campaigns across multiple channels including Video, Display, Audio, and Social • Produced and executed campaigns with CPA/CPC/CTR/Viewability goals while collaborating with Investment, Strategy, Analytics and Offshore teams • Strengthening focus in Paid Social by gaining deeper understanding of Facebook Ads Manager and learning advertising platforms of Twitter, Snapchat, and LinkedIn
Campaign Specialist
Zenith
• Assisted in daily campaign management across several accounts, ensuring proper setup, execution, and consistent brand safety monitoring • Created weekly reviews of campaign performance and pacing for team meetings • Standardized weekly reporting templates focusing on brand safety, ad fraud, and viewability • Identified trends in data and created meaningful insights to find opportunities to improve performance and ensure tactics are meeting or beating KPI goals • Developed proficiency in five DSPs and obtained certifications in DV360 and The Trade Desk
Media Trainee
Zenith
Atlanta, GA
• Gained exposure into both Strategic planning and Programmatic execution over a 5-Month program • Shadowed campaign managers and planners for a look into the day-to-day of Digital advertising • Constructed a POV on the evolution and impact on social media today through collaboration with fellow trainees
Operations Assistant
Roam - Work, Meet, Office
Alpharetta, GA
Marketing and Promotions Intern
CUMULUS MEDIA
Greater Atlanta Area
• Supervised contact management systems and managed communications strategy for contest winners • Traveled across the state to manage marketing operations and promote marketing events • Managed event pages on social media sites
Crew Member
Zaxbys
Marietta, GA
• Resolved complaints promptly and professionally • Built loyal clientele through consistent appreciation and friendly interactions • Communicated clearly and positively with coworkers and management • Took initiative to find extra tasks when scheduled duties were completed
Social Media Manager & Distribution Driver
Sport Surfaces, International
Powder Springs, GA
• Started Facebook page for company • Delivered materials (55 gal paint barrels, sand, pallets) to/from job sites • Gained experience communicating with facility owners about needs of job sites
Education
Kennesaw State University
Marketing
Joseph Lindsey's Contact Information
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