Joseph Lin

Manager Data Analytics and CRM @ Hang Seng Bank

About

I am a Marketing Analytics graduate and Information Systems at University of Maryland, College Park. I am comfortable with using statistical tools such as SAS, SQL, and Tableau. I am also a Certified SAS Programmer for SAS9 and Regression & Modeling. In the mealtimes, I am studying R in my spare time. During the study at University of Maryland, College Park, I participated in the following projects: 1, Using linear and linearizable regression model to make pricing strategies for certain brand of orange juice. 2, Using generalized linear regression model to analyze advertisement effectiveness in magazines with eye-tracking data. 3, Using a generalized linear regression model with binomial distribution and logit link function to evaluate promotion effect with scanner panel data. 4, Using mixture regression model to predict potential market segmentation for a global retailer. 5, Using mixture Multinomial logit model to make conjoint analysis for new product development. 6, Design churn model with customer data for mobile carrier. 7, Manipulating people's printing behavior by conducting a responsible-paper-use campaign on campus, then analyzing the effectiveness. 8, Markstrat, running a visual corporation online, utilizing market and industry report to make marketing strategies. 9, Telecommunication Carrier churn game analysis with regression model. 10, Under Armour App user conversion rate analysis. 11, Taipei restaurants repeat booking data visualization. I have passion for data-related researches, and I am also eager to devote myself into the flourishing analytics industry. If you are interested in learning more about my professional background, please contact me at: xiaohan.lin@rhsmith.umd.edu

Country

Hong Kong SAR

City

Kowloon

Industry

Financial Services

Skill

Microsoft Excel, SAS Programming, Microsoft Office, Microsoft Word, Data Analysis, R, Market Research, Glimmix, SQL, Marketing Strategy, Visual Basic for Applications (VBA), Hadoop, HTML, MapReduce, Financial Risk, Microsoft SQL Server, Arena Simulation Software, Analytical Skills, Communication, SAS

Experience

Manager Data Analytics and CRM

Hang Seng Bank

2024-1 - Present · 2 yrs 9 mos

Hong Kong SAR

AVP, Data Analytics

HSBC

2021-12 - 2024-1 · 2 yrs 2 mos

Guangzhou, Guangdong, China

Associate Data Scientist

Manulife

2019-4 - 2021-11 · 2 yrs 8 mos

Chengdu City, Sichuan, China

Data Analyst

Structured Finance Association

2016 - 2019-3 · 3 yrs

Washington D.C. Metro Area

1, Validated membership database utilizing SQL and R to ensure the accuracy of member information 2, Designed three-layer database system that automatically generates membership and conference reports using VBA 3, Collaborated with an outsourcing vendor to complete database transition from local system to a cloud-based platform 4, Created PowerPoint slides on information of member changes to be presented on the quarterly board meeting

Data Clerk

J.S. Held LLC

2015-8 - 2015-12 · 5 mos

Washington, District of Columbia

1, Maintained daily invoice database and sorted clients' email data by priority, content category and date in MySQL 2, Applied Linear Regression Model to predict construction budget and compared the prediction with the real numbers

Data Analyst Intern

Minmetals

2013-6 - 2013-9 · 4 mos

Beijing

1, Collected and analyzed raw data on steel sales from 12 domestic branch companies to project future market trend 2, Advised industry traders with future price of steel and coal predicted by Exponential Smoothing model 3, Analyzed and reported macroeconomic environment and steel market policies to develop further marketing strategies

2013 Fortune Global Forum Volunteer

Fortune

2013-3 - 2013-6 · 4 mos

Chengdu, China

1, Served as one-to one consultant for VIP clients during forum. 2, Completed one-to-one service for Toyota Motor including time layout, vehicle arrangements, took responsibilities of site transfer, vehicle use and meeting agenda. 3, Helped teammates finish the reception timeline of Time Warner, Disney, Woori Bank.

Marketing Assistant

HydroChina

2013-1 - 2013-4 · 4 mos

Chengdu

1, Facilitated marketing department in the preparation of bidding documents and bidding submission to construction projects 2, Organized bi-weekly meetings between clients and Marketing Department to discuss project requirement and detailed plan

Education

University of Maryland

Marketing Analytics

2014 - 2015 · 1 yr

Courses Taken: Statistical Programming, Data Science, Advance Marketing Analysis, Retail Analysis, Market Forecast, Market Research, Business Writing, Innovative Analytics, Marketing Management

University of Maryland

Information Systems

2016 - 2017 · 1 yr

Course Taken: Data Mining, Big Data, Data Models and Decisions, Data Management Systems, Computer Simulation for Business Applications, Data Networks and Infrastructures, Business Process Analysis, Project Management, Managing Digital Business Markets, Strategic & Transformational IT.