Josephine Walters
Senior Director Brand Communications adidas @ adidas
About
An experienced senior marketer, specialising in strategic brand building, storytelling and building sustainable brand love that contributes to business growth. Equally matched in strategy, creative thinking and getting the job done. Experienced in leading and motivating teams with empathy, respect and trust. Passionate, purposeful and committed to driving positive change to businesses or individuals that I work with. 20 years experience for global brands including adidas, Reebok, ellesse, Orange and London 2012 Olympics.
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United Kingdom
Consumer Goods
Cross-functional Collaborations, Marketing Budget Management, Consumer Insight, Diversity, Equity, and Inclusion Training, Multi-channel Campaign Management, Organizational Leadership, Consumer insights, Project Management, Media Planning, Strategic Thinking, Leadership Development, Positioning (Marketing), Brand Building, Team Leadership, Brand Strategy, Strategic Communications, Brand Activation, Brand Communication, Marketing, Sports
Experience
Senior Director Brand Communications adidas
adidas
Herzogenaurach, Bavaria, Germany
Senior Director Brand Marketing Europe, Reebok
adidas
Herzogenaurach, Bavaria, Germany
Senior Brand Director, Reebok Central Europe
adidas
Herzogenaurach, Bavaria, Germany
Head of Marketing & Brand Activation - Lifestyle Brands
Pentland Brands
London, United Kingdom
Leading brand strategy and global campaign & communications for 6 brands within the Pentland Brands portfolio - ellesse, Ted Baker Footwear, Kickers, KangaROOS, Red or Dead and Boxfresh.
Head of Global Marketing - ellesse
Pentland Brands
London, United Kingdom
Developing and implementing global marketing strategy for ellesse. Including complete brand refresh and relaunch which drove the brand back to profitability for the first time in 13 years and double digit growth.
Brand and Marketing Manager
London 2012
Brand & Marketing Manager for London 2012's international sports legacy programme. Inspiring communities around the world through the power of sport.
Assistant Marketing Manager
News UK
Delivering ATL campaigns for the News of the World. Managed, developed and delivered both brand and tactical TV, press, outdoor and radio campaigns.
Marketing Executive
Orange Business
Developing marketing communications for Orange home and mobile propositions.
Account Executive
MEC
Planning and buying media campaigns for clients including Odeon, Specsavers and Kuoni.
Youth Marketing Executive
Reebok
1 year Industrial Placement Working alongside the Youth Marketing Manager to launch youth sub-brand RbK to the UK market.
Education
Nottingham Trent University
Marketing
Modules included: Design Analysis, Publishing, Design Management, Business Communication, Research Methods, and Financial Management
Josephine Walters's Contact Information
Phone
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