Josephine Foucher

I support the Ad Creative and Ad Formats team within Meta's Monetization GenAI team, managing a team of Senior Product Managers mapped to 220+ engineers, with $100M+ operating budget. We leverage the latest GenAI technologies across text, image and video to empower advertisers to produce better creatives, unlock performant ad formats, and deliver more business value.

I supported the Instagram Ads Engagement Optimization team, managing a team of 6 Product Managers mapped to 100+ engineers across Instagram Ads Ranking, Instagram Ads Quality and Instagram Ads Supply, defining what ad to show a user and when, to drive sustainable revenue growth for Instagram. • Drove the strategic investment into a long-term approach to ad insertion with Monetization leads, driving +X% Instagram Revenue over 2 years while protecting user engagement. • Lead the Reels Monetization strategy for Supply and Quality, responsible for XX% of Reels Monetization revenue gains for the year (+20% over goal). • Supported the team’s growth from 20 engineers to 60+, and ramping up 6 new PMs on the team, while exceeding most revenue goals over 4 years.

I ran growth and engagement for Instagram video products, across IG Live and IGTV. • Drove product strategy leading to 4x-ing IGTV watch time and turned around Live watch time from almost negative year-over-year to over +20% YoY (world leader, #1 in terms of livestreams/day). • Shifted the IGTV strategy from being a separate standalone ecosystem, to an integrated “long form video of Instagram” product, and unifying the video creation flow which took the product from being negative for the Instagram ecosystem to driving time spent and creator retention. • Lead the definition and implementation of Quality watch time, in close partnership with our integrity and operations team, to ensure we were driving growth from policy-compliant content.

I ran growth for Messenger registration, focusing on acquiring users that are new to Facebook. • Drove team strategy and presented to VP of Growth Alex Schultz, which delivered +60% registrations/month. • Ran paid acquisition for Messenger, defining strategy, CPAs and targeting for a $XXM budget. • Set up partnership with the Integrity team to define and build integrity guidelines for new conversations, to enable new user growth without putting our community at risk.

Hotwire is a travel site that's part of the Expedia Group, with great rates on airline tickets, hotel rooms, rental cars, cruises and vacation packages. • Drove Growth for Hotels and Cars for Hotwire.com, generating wins amounting to over $13 million in incremental margin. • Built a test monitoring dashboard with offshore developers using multi-armed bandit, reducing test evaluation from 3 days to 30 minutes and reducing time to evaluation from 8 weeks to 4-6 weeks. • Evangelized the whole company around experimentation, through ideation workshop, hackathons and brown bags, to close the gap between testing and learning.

• Prioritized product roadmaps, defined key performance indicators, and product targets for hotel and car. • Extracted insights from product experiments and A/B tests, using T-tests and Bayesian statistics. • Combined qualitative and quantitative test insights to identify optimization opportunities, which contributed to $1.2 million incremental margin.

AgilOne is a marketing intelligence platform that provides Machine Learning solutions to e-commerce clients. AgilOne integrates purchase, email and web activities to provide a full picture of your client’s customers and predict their next moves. • Set-up predictive models including behavioral clustering, product/brand clustering and propensity to buy models combining sales, email and web data. • Developed enterprise diagnostics to identify marketing opportunities and implemented 30-60-90 days marketing plans to demonstrate ROI and increase client retention with clients including LuluLemon, SportsAuthority and Shazam. • Standardized and automated the implementation process to reduce client onboarding from 9 to 7 weeks.

The World Bank is an international institution that promotes foreign investment and international trade. • Developed unified models for Country Risk for lending and procurement projects. • Analyzed performance and prioritized enhancements for the World Bank project monitoring software supporting hundreds of teams over thousands of projects per year. • Collaborated with a team of 30 people including offshore consultants based in Chennai, India. • Oversaw the full project life-cycle, including impact analysis, requirements definition, development and user acceptance testing for three new modules for internal project management tool. • Delivered in budget and secured approval and deployment of the modules reviewed at the client Department Manager level.

The Environmental Hydraulics Institute "IH Cantabria" is a joint research center that carries out research, knowledge transfer and training of specialists in the fields of fresh and saltwater. • Conceived, programmed and tested statistical models for non-stationary wave height distributions. • Delivered Matlab models used to define requirements for new harbor docks on the coast of France.