Joe Gorelick

As Group Creative Director and SVP, I led the end-to-end creative vision for Teva Pharmaceuticals’s national schizophrenia and bipolar disorder portfolio, driving strategic, high-impact work across all touchpoints. I also provided senior creative direction and oversight for Anda Pharmaceuticals, BridgeBio Pharma, and additional healthcare brands, ensuring cohesive storytelling, brand integrity, and measurable business impact.

TogoRun is an award-winning PR, marketing and communications agency, formerly part of FleishmanHillard under Omnicom. As Global Creative Director, SVP, and Partner, I led the agency’s end-to-end creative output across all offices (New York, Los Angeles, Washington, D.C., UK), overseeing concept development, copy, strategic planning, video, experiential, print, and digital execution. I directed integrated, multi-channel work for a portfolio spanning pharma, health, and wellness—across both consumer and HCP audiences—helping position TogoRun as a leading force in health-focused communications. During my tenure, we expanded the agency’s capabilities with the launch of VegaRun (health and wellness) and StudioTogo, our in-house creative studio, which I founded and led. I played a key role in multiple successful product and brand launches, earned numerous industry awards, and contributed to significant business outcomes—including supporting clients through acquisitions totaling over $6B (notably Kythera Biopharmaceuticals and Alder Biopharmaceuticals). I was also honored to be a part of some important pro-bono work with many years of supportive ideation and creative output for important organizations like Pure Earth, Orbis and Mission Plasticos. In addition to my leadership work, I was selected as a juror for major industry programs, including two years at the Clio Awards and five years with the Digital Health Awards where our work was also recognized multiple times.

While awaiting the funding of a new role at TogoRun, I took on a three-month engagement with OppenheimerFunds immediately following my departure from Cohn & Wolfe. There, I contributed to the launch of a forward-thinking financial advisor platform, pushing the boundaries of digital experience within the financial services category. My final design was selected as the lead solution and was rolled out across all touchpoints, including digital and print. In parallel, I partnered closely with the Creative Director to develop the OppenheimerFunds Digital Creative Guidelines, helping codify the brand’s evolving visual and interaction standards.

I was recruited by the President of Global Digital Practice, Chad Latz, to elevate and expand the agency’s digital design footprint and development capabilities, transforming a small but talented team into a high-performing, integrated creative unit. Within what was traditionally a PR environment, I built and led a hybrid model—effectively an in-house ad agency—driving concept, design, and execution across digital and print. My role extended beyond the title of Vice President of Creative and Digital; I operated as the de facto U.S. Creative Director, setting vision, leading multidisciplinary teams, and modernizing the agency’s creative offering. I helped secure key pitch wins, improved overall client satisfaction, and delivered consistently strong, strategically grounded work across accounts. This momentum culminated in multiple pitch wins, launches and industry recognition, with my 2012 work earning multiple honors, including Golden SABRE, PRWeek, and WPPED Cream Awards for programs such as the Merck Project IDesign sites and the Nokia Lumia 920 reboot.

I served as Creative Director at U•DIG (Brands) in New York, where I was brought on by Alan Schulman (ex-GCD of IMC2/SapientNitro/current National Director of Content Marketing & Creative Experience for Deloitte) to join a highly focused, two-person creative collective. Together, we led the strategy, design, and launch of several high-profile digital initiatives, including platforms and mobile experiences for the CMAs (Country Music Awards), as well as the full redesign and relaunch of the Gaylord Hotels brand. In addition to delivering this work, we successfully pitched and helped win Dell’s Enfatico business.

Moxie brought me on at the ACD level (formally titled Senior Art Director), where I led creative across key beauty accounts including Garnier and Maybelline. I managed and mentored junior design and copy teams while driving the day-to-day development of integrated digital work—microsites, websites, banners, rich media units, and YouTube takeovers. I owned the work from concept through execution: partnering with internal teams, presenting to clients, overseeing approvals, and ensuring seamless launch and post-launch optimization. Additionally, I directed a Garnier campaign video in collaboration with Break.com in Los Angeles, and hands-on editing of the final cuts.

Founded in 1995, LivePerson helps the Internet deliver on its promise of making our day-to-day lives easier and better by supplying real-time access to the world’s experts and their knowledge. Partners include Apple, McAfee, Earthlink, Hoover, ClearStar.net and many more. I worked with my marketing team as a Senior Art Director. I handled, along with my team members, any and all design, code, video/audio concepting, and implementation. • LivePerson BtoC • LivePerson BtoB

Privately Held; Marketing and Advertising industry I started out as a Senior Designer, but quickly moved up to ACD and handled 360° campaigns on numerous pharma clients including Claritin, Dr. Scholls, Celebrex, Levitra, Seasonique, Miralax, Coppertone & others. Providing creative partnership and leadership to a team of designers and copywriters.

Illustration major, minor in Graphic Design

Flash animation.

Life drawing studies.

(President’s List)