Joseph, Guan-Wen Tzeng

Data Analyst @ Chelsea and Westminster Hospital NHS Foundation Trust

About

🌏 Healthcare commercial professional with 9+ years across multinational pharma (MSD), medical devices (Dentsply Sirona), consumer health (Reckitt), and UK NHS — spanning Taiwan, Greater China, and the UK.🎯 My edge: I bring solid field sales and key account experience directly into product marketing and brand strategy. I know how HCPs think, how channels behave, and how to translate clinical insights into commercial impact — making me a commercially grounded Product Manager who bridges the gap between strategy and execution.📈 Track record highlights:• 70% HCP engagement-to-adoption conversion at MSD• $500K incremental revenue in 4 weeks at Reckitt via promotional strategy redesign• 120%+ quota attainment at Dentsply Sirona with 15% quarterly key account revenue growth• Led hybrid omnichannel marketing transformation: 80% customer reach, 70%+ HCP satisfaction🔑 Core competencies: Product commercialisation · Go-to-market strategy · Brand planning · Launch excellence · HCP engagement · Omnichannel marketing · Key account management · P&L ownership · KOL development · Cross-functional collaboration · Market access · Distributor management🌐 Bilingual (English & Mandarin) | Deep networks across Taiwan, China & UK healthcare ecosystems | Experienced in MNC compliance frameworks📩 Open to Product Manager, Brand Manager, or Commercial roles in pharma, medtech, or consumer health — particularly with multinational companies operating in Asia or globally.

Country

China

City

Shanghai

Industry

Pharmaceuticals

Skill

Budgeting & Forecasting, Commercial Excellence, Cross-functional Collaborations, Pharmaceutical Sales, Omni-Channel Marketing, HCP Engagement, P&L Management, KOL Management, Launch Excellence, Veeva CRM, Brand Management, Brand Strategy, Medical Devices, International Trade, Market Access (Healthcare), Government Relations, Healthcare Strategy, Trade Marketing (General Trade), Go-to-Market Strategy, Data Analysis & Forecasting

Experience

Data Analyst

Chelsea and Westminster Hospital NHS Foundation Trust

2025-5 - 2026-1 · 9 mos

London, United Kingdom

• Spearheaded performance analysis for 5 clinical teams, translating complex data into actionable improvement plans that delivered a 40% improvement in data accuracy and a 25% gain in resource utilisation • Led Urology data audit project, achieving 17% improvement in data correctness rate across clinical teams • Designed and implemented structured audit and tracking frameworks across 3 service lines, enabling real-time risk escalation and performance adjustment

Senior Business Development and Sales Supervisor

Reckitt

2024-10 - 2025-1 · 4 mos

• Redesigned channel strategy: built incentive mechanics & new online channel, 120K RMB incremental in 4 weeks • Managed 2 key accounts; owning P&L and leading Joint Business Plan (JBP) development, which expanded focus product coverage to 85% across all trades • Developed 6 integrated campaigns (offline+digital), generating 10,000+ consumer engagements across Dettol, Durex and other health portfolios

Senior Commercial Officer Health Care and Life Sciences (Department of Business and Trade)

Foreign, Commonwealth and Development Office

2024-7 - 2024-9 · 3 mos

Professional sales, business development and digital specialist

MSD

2020-1 - 2022-9 · 2 yrs 9 mos

Taiwan, Taipei

Professional Sales Representative, Vaccine • Constantly exceeded quarter targets by 116% across 150+ accounts; 15+ seminars driving 72% engagement-to-adoption conversion • Identified client confidence gap; built Go To Market (GTM) framework with tailored content and guide, rolled out as regional execution standard across 300+ accounts • Drove 21% uplift in client selling willingness; customised GTM materials reached 75% of targeted clients • Awards: Go-to-Market Innovation (2022), Sales of the Future (2022) Business Expansion Specialist, Vaccine • Led B2B development strategy; opened 5 accounts (incl. Microsoft, FoodPanda; 500+ staff each) from scratch in 6 months, with 2,500+ staff reached through campaigns, revenue uplift by 27% • Built client empowerment programme: selected & trained 2 clients to lead corporate seminars, 400+ referrals generated & 63% event-to-customer conversion • Award: BEST Contribution (2021) Digital Representative, Diabetes • Built and managed hybrid omnichannel model (2nd in Asia); coached 20 reps across 2 regions, 80% customer reach uplift & 70%+ satisfaction rate; model adopted by 3-5 competitor pharma firms • Led Digital Behaviour Project: resegmented 2,000+ clients, reactivated 600+ neglected accounts via A/B tested content across multiple channels • Led channel optimisation with global CRM team (Veeva): enhanced customer roadmap and UX interface, increasing customer engagement duration by 31%

Territory Representative

Dentsply Sirona

2018-9 - 2020-1 · 1 yr 5 mos

Taipei

• Worked with 4 regional key accounts; led field coaching and client repositioning, 16% quarterly growth • Led 35+ customised product training programmes, resulting in 60%+ adoption conversion; exceeded regional target (120%) • Awards: Best Sales Performance (2019 & 2020), Best Mentor of the Year (2020)

Sales Executive

Boston Scientific

2017-6 - 2018-6 · 1 yr 1 mo

Taipei City

Education

Leeds University Business School

Consumer analytics and marketing strategy

2022-9 - 2023-9 · 1 yr 1 mo

Focused on: Marketing Analytics, Marketing Strategy, Business Analytics, Consumer Behaviours, Predictive Analytics, Marketing Research Graduate Thesis: Analysed GP accessibility in Leeds using NHS and demographic data, developing predictive models to identify inequities and optimise healthcare resource allocation

Tamkang University

English Language and Literature

2012 - 2015 · 3 yrs

• Summer intern, Boston Scientific, supported commercial campaigns and cross-functional projects in the healthcare sector • Summer intern, Bank of America, assisted in organising a regional investment event, working closely with the Hong Kong team to deliver cross-market engagement