Joseph Sharplin

Developed a 3-year roadmap of brand and product concepts for Men's & Women's apparel and product design Developed iconic, distinctive, ownable platforms and franchises, receiving an ISPO award - https://www.ispo.com/en/ispo-award/2021/icebreaker-zoneknit-hoodie Accelerated the "Plastic Free by '23" innovation roadmap by only incorporating 100% natural materials into new designs Integrated icebreaker excess materials into design direction Elevated on garment and in garment branding Designed and project managed the new icebreaker labelling project Applied newly developed icebreaker "Product Design DNA" into product - Mens & Womenswear Renewed icebreaker's "Essentials" product offering Created DTC specific collab packs Consistently designed new product to hit commercial margin targets, collaborating with Merch & PD to achieve target FOBs Worked across PLM and OneDrive systems

Bringing me back into the business within a new capacity & role, I was tasked with leading Hallenstein Brothers towards a Design-led way of working in order to achieve strong sales growth across the company's retail offering. Design team leadership & management Apparel design Apparel graphic design Labelling design Trend & colour direction Supported company move into the Australian market through region-specific design Project management

Co-ordinating and leading the design development of top selling in-house menswear brands, including ready-to-wear licensed product. Playing a key role in ensuring The Warehouse menswear offerings relevancy in today's ready-to-wear retail market. Developing, analysing, and continuously improving internal processes to ensure departmental operational excellence. International & domestic travel for research, inspiration, & buying purposes. Managing risk analysis and developing product according to brand and legal requirements.

With an explicit focus on product graphic design and project management, I collaborated with multiple teams across the business - buying, production, marketing and retail - to deliver beautiful product and superior commercial results. Co-ordinated the graphic development of top selling in-house brands which achieved record GP percentages: L/S Tees +30% GP in FY15, Urban Sweats +43% GP in FY15, Printed Shorts +27% GP in FY15 Project management of the rebranding of Hallenstein Brothers product; driving the end-to-end delivery of new branding, styles, and accessories to compete in the contemporary ready-to-wear market Continuously improving internal processes along the critical path to ensure departmental operational excellence Managing risk and compliance; developing product to brand and legal requirements

Product graphic design Garment storyboard design Production artwork tech packs Website marketing design

Graphic design for print, signage, & web Design development from brief to finished artwork Client liaison to establish design briefs Signage fabrication and installation