joseph mugo

*  Ensured Active Agents targets is Achieved and Maintained *  Grow business in the Bulk Payments and Pay Bills *  Monitor and counter competitor activities to grow market share. *  Effectively manage the Zonal Agency and the Recruitment Team-Trade Developers *  Scout and Identify new business while developing the existing clients *  Manage the float levels of the Agents * Ensure Visibility of the Brand is Vibrant * Tailor marketing activities to secure more market share and grow subscriber base.

*  Ensured sales targets are achieved *  Grew business in the key strategic Accounts and Contractors. *  Monitor and counter competitor activities to safe guard market share. *  Effectively managed commercial trade debt within trade terms *  Scout and Identify new business while developing the existing clients *  Designed and executed sales and product usage training programs for 22 accounts and their sales staff *  Seamlessly handled territory database maintenance operations, including linking of accounts and updating of contacts.

* Ensure sales targets are achieved *  Manage the Yana Tyre Centers country wide. * Open up new opportunities for business growth *  Coordinate marketing activities of all the Yana Tyre Centers *  Grow the business in the key strategic Corporate Accounts *  Monitor and counter competitor activities to safe guard market share. *  Design and implement Marketing activities & Promotions to promote * brands value.

*  Ensure sales target is achieved-Volume & Value (brand Mix) *  Grow the business in the key strategic outlets *  Promote brands Image & value through merchandising materials. *  Ensure proper listing of brands & strategic positioning of the brands. *  Monitor and counter competitor activities to safe guard market share. *  Design and implement marketing activities & Promotions to promote * brands value & Equity return.

*  Preparation of Sales forecast for the Company *  Implement and Manage Distributor information system. *  Maintain and update marketing information database on brand sales. *  Evaluate & Monitor sales performance of Distributors country wide. *  Ensure Marketing Intelligence data capture on competition. *  Maintain appropriate marketing information. *  Maintain up-to-date Marketing information on brand trends. *  Provide Marketing information and Monthly reports for BATK & UK. *  Perform ad hoc data analysis & desk research to understand the market *  Maintain information on sales to trade and Direct Store Delivery. *  Perform data analysis on historical data to determine sales trends.

*  Project custodian for national Retail outlets Census database. *  Train database users on data retrieval & entry and reports generation. *  Ensuring Database Integrity and Back up of data. *  Streamline database operations costs. *  Update of periodic marketing reports and adhoc reports.

*  Ensure Listing of infant brands-Diapers and Sanitary Pads. *  Drive sales Volume & Value (brand Mix ) *  Creating & implementing Regional retail outlet information database. *  Monitor and counter competitor activities to improve market share. *  Design and implement marketing activities to promote brands value. *  Opening up new market opportunities through aggressive retailing. *  Growing the existing small potential enterprises.

Activities and Societies: Marketing Society of Kenya