joseph lee

* ● Responsible for developing the voice for all aspects of Canada Post’s online assets. * ● Help create and execute comprehensive digital marketing strategies with marketing team. * ● Maintain a consistent tone of voice throughout all products and campaigns. * ● Managing a team of writers, copy editors and social media outreach organizers. * ● Work cooperatively with key stakeholders -- including those on Canada Post's eCommerce, Direct Marketing and SMB groups. * ● Work closely with a cross-departmental team, maintain and develop the master content calendar for all online properties.

* ● Initiate, onboard and maintain new partnerships for the News, Money, Sports, Travel and Tech sections under MSN Canada. * ● Fine-tune existing and creating new Content Integration (CI) strategies to help meet the needs of clients, partners and sponsors. * ● Given every sold campaign an unique but yet effective message and spin. * ● Ongoing engagement and discussions with Sales and Marketing to further provide opportunities to help generate revenue. * ● Initiate, onboard and manage partnership with other content publishers, interactive tool providers and content sources. * ● Help the editorial staff (News, Money, Travel and Tech & Gadgets editors) on meeting their monthly budgets and editorial operations.

* ● Planned, implemented and managed content strategy and vision for the Financial Post’s online entity. * ● Supervised daily news operation and aimed to strike a right balance between breaking news and personal finance content on the site. * ● Ensured editorial strategy and direction with the newspaper/print staff. * ● Supported initiatives in new product areas and constantly on the lookout for potential partners/vendors. * ● Encouraged strong collaboration, coordination, and communication between vendors, sales, creative and editorial staff. * ● Promoted the Financial Post brand and online content across all Canwest (now Postmedia) properties. * ● Made sure all sections meet traffic and revenue goals set by our sales and marketing teams. * ● Led the redesign of financialpost.com in 2007.

* ● Monitored breaking news -- from writing the actual story to packaging it with relevant content. * ● Produced daily business news coverage for the finance section and the main canada.com page. * ● Worked with the online editors, creative team and multi-media producers to create fuller, more extensive microsites on a weekly basis. * ● Helped interview, recruit and train new staff and interns.

* ● Produced daily reports on the bond market, technology and overseas financial markets. * ● Worked with graphic designers, programmers and coders to create a user-friendly, easy-to-navigate financial news site. * ● Monitored breaking financial news and wrote news updates under strict deadlines. * ● Created CNN.com's 'CEO: Tips from the Top' microsite. Conducted interviews with corporate CEOs and other industry leaders.

● Scheduled on-air interviews with Wall Street experts for segments such as Taking Stock and Money Talk. ● Produced Geonomics, a biweekly program that covers overseas markets with investment guru Jim Rogers.

Financial Products and Services for Individuals and Companies.At Great-West Life, we take pride in our history of serving the financial security needs of Canadians. For more than 100 years, we've been helping our clients develop their financial security plans. We're a leading Canadian insurer, with interests in life insurance and health insurance, investment, retirement savings and reinsurance business, primarily in Canada and Europe. Great-West Life is a wholly-owned subsidiary of Great-West Lifeco Inc., a member of the Power Financial Corporation group of companies.