Joseph Combs

Marketing Director @ Versa Creative

About

Joseph is a marketing strategist with a global perspective and a passion for storytelling that moves people and brands forward. He holds a BBA in Marketing from Texas Christian University and earned his Master’s in International Business—graduating as valedictorian—from the University of Miami. His career includes international consulting for Fortune Global 500 brands, where he developed strategies rooted in cultural insight and measurable impact. As the Marketing Director at Versa Creative, Joseph oversees a multidisciplinary team responsible for crafting data-informed marketing strategies while also driving client acquisition and agency growth. Under his leadership, campaigns have garnered national recognition, earning AVA Digital Awards, Hermes Creative Awards, and other industry honors. He brings a balance of creativity and structure to every challenge, with a strong belief that the best strategies are both ambitious and accessible. Outside of work, Joseph enjoys travel, literature, history, and exploring Houston’s vibrant culinary scene.

Country

United States

City

Houston

Industry

Marketing & Advertising

Skill

Accounting, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Leadership, Creativity Skills, Business Strategy, Marketing Strategy

Experience

Marketing Director

Versa Creative

2025-9 - Present · 1 yr 1 mo

Houston, Texas, United States

Manager of Growth & Strategy

Versa Creative

2024-8 - 2025-9 · 1 yr 2 mos

Houston, Texas, United States

• Oversee and lead cross-functional teams across Strategy, Account Management, and Business Development, ensuring seamless integration of activities across all client-facing departments. • Continue to spearhead the development and execution of marketing strategies and campaigns for the agency’s key accounts ensuring they accomplish our client’s critical goals and objectives. • Own the end-to-end marketing lifecycle, from insights-driven strategy and creative development to execution and performance optimization, aligning agency and client objectives for maximum impact.

Manager of Strategy

Versa Creative

2023-7 - 2024-8 · 1 yr 2 mos

Houston, Texas, United States

• Led the development and execution of high-impact, multi-channel marketing campaigns across diverse industries, ensuring seamless collaboration between creative, digital, and account management teams to deliver projects on time and within budget. • Analyzed digital campaign performance and key metrics, proactively optimizing strategies to drive engagement, improve conversion rates, and exceed KPIs within set timelines. • Designed and implemented multi-year marketing plans for various business initiatives, effectively aligning internal teams and client stakeholders on strategic objectives. • Partnered with cross-functional agency teams and departments to craft compelling brand narratives and positioning strategies, ensuring relevance and resonance across both domestic and international markets.

Creative Strategist

Versa Creative

2022-7 - 2023-7 · 1 yr 1 mo

Houston, Texas, United States

• Conducted in-depth primary and secondary research to identify trends, generate insights, and recommend new initiatives to bolster newly developed marketing campaigns. • Partnered with designers and copywriters to shape strategic and creative assets for various marketing efforts across both traditional and digital media channels. • Analyzed campaign performance metrics regularly, refining long-term strategies and marketing plans based on insights gained from data analysis of SEO, PPC, and Social Media results. • Undertook additional account management duties as a result of excellent organizational and communication skills, overseeing nine client accounts in addition to regular strategy responsibilities.