José Manuel Fernandes
Market Manager Central and South America, Middle East and Asia Export Markets at SUMOL+COMPAL @ Sumol Compal
About
Hello! I am José Manuel Fernandes, often referred to as JMF. Let me share my journey as a sales and marketing professional from Portugal. With over 20 years of experience in the business world, I've always been fascinated by brands and the relationships they forge with people. Over time, I've come to understand that brands are like people, and sales are like relationships, which led me to specialize in marketing management and digital marketing. Currently, I work in international markets as a New Business & CRM Manager, where I apply my years of knowledge and learning from my degree in Marketing Management and postgraduate studies in Sales Management. My passion extends beyond my professional work. I believe in learning something new every day and sharing that knowledge with others, which has led me to become a trainer at Lisbon Digital School and a guest lecturer in postgraduate programs at IADE. Additionally, being a part of the LinkedIn for Creators community has allowed me to share more content and knowledge with professionals worldwide, an incredibly rewarding experience.
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Portugal
Food & Beverages
Estratégia de Inteligência Artificial, Google Analytics, NOTEBOOKLM, GEMMNI, Networking Inteligente, Estratégias de Cross-selling e Up-selling, Gestão de Feiras Internacionais , Negociações internacionais, Mercados internacionais, Inteligência artificial, Relações internacionais, Comércio internacional, Desenvolvimento de negócios, Vendas internacionais, Vendas e marketing internacional, Marketing global, Negócios internacionais, Liderança, Gestão intercultural, Gestão de marketing
Experience

Business Development Manager
Carnaxide
Main activities: - Prospecting and Negotiation in B2B and B2C - P&L - Preparation of strategic plans that allow to more easily reach results. - CRM - Implementing Strategic Marketing Plans and Commercial Strategies. - Definition and construction of promotional actions. - Construction of Profitability and Exploitation Accounts - Definition and Implementation of work methodologies for Business Development Technicians - Development of new projects for the company, distribution in new channels, new work methodologies for current distribution channels. - Team development and coaching - Market analysis and trends in order to find the best solutions for the sector - Team Leadership - Sales, with contract management

Key Account Manager
Follow up and management of client accounts at National level. Main tasks: - Elaboration of Marketing Plan and Commercial Strategies. - Definition and construction of promotional actions. - Construction of Profitability and Profitability Accounts (P&L) - Commercial synergies with other companies for cross-actions

Sales Manager
Compal
Lisbon
Production and distribution of non-alcoholic drinks Account ( currently doing key account work) Follow up and management of customer accounts at National level. Main tasks: - Elaboration of Marketing Plan and Commercial Strategies. - Definition and construction of promotional activities. - Creation of Profitability and Exploitation Accounts - Definition and implementation of work methodologies for Account Managers. - Development of new projects for the company, distribution in new channels, new work methodologies for current distribution channels. - Individual Coaching for Account Managers. Translated with www.DeepL.com/Translator (free version)
Education
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