Jose Luis Montaner

I led a market entry project for a surgical equipment brand, which included a market study, pricing and cost analysis, and financial projections to define commercial viability and the implementation strategy.

• Led the commercial strategy across six countries (US$12.5M, three divisions), achieving sustained double-digit growth (~11% annually). • Expanded and strengthened the distribution channel, improving overall regional performance. • Delivered outstanding business growth in Argentina and Uruguay. • Managed strategic hospital projects, both direct and through distributors. Responsibilities: • Executed and achieved the annual sales plan, overseeing 6 Southern Cone countries (Chile, Argentina, Uruguay, Paraguay, Peru, and Bolivia). (US$ 12.5M) • Managed day-to-day operations for three business units across all assigned countries. • Led the commercial team for the region. • Responsible for managing the distributors across the region.

Achievements: • Led the commercial strategy in 6 countries (US$ 10.5M, 3 divisions) with sustained double-digit growth (~+11% annually). • Redesigned the distribution channel with segmentation and targeting, improving productivity. • Achieved outstanding business growth in Chile. • Increased Gross Profit through product mix strategies, outperforming other territories in the region. Responsibilities: • Execution and achievement of the annual sales plan, with responsibility across 6 South Cone countries (Chile, Argentina, Uruguay, Paraguay and Peru). (US$ 10.5M) • Management of daily operations for the three business units across the 5 countries under responsibility. • Responsible for managing 13 distributors in the region. • Oversight of strategic hospital projects (direct and indirect).

Achievements: • Introduced high-end products in emerging markets and consolidated their adoption in developed countries. • Sustained double-digit sales growth (~+11%). • Increased PSS market share by 10% through market penetration strategies. • Awarded Best Product Specialist South Cone 2020. Responsibilities: • Responsible for the execution and achievement of the annual sales plan, covering 6 South Cone countries (Chile, Argentina, Uruguay, Paraguay, Peru, and Bolivia). (US$ 8M) • Leading the commercial team. • Managing distributors and channel partners to drive growth and market penetration. • Development and implementation of marketing strategies by product line. • Pricing structure management and production forecast control at plants.

Achievements: • +30% sales growth (Urology) in the first year. • Developed the regional Stone Management program and contributed to the adoption of disposable ureteroscopy in Chile. • Recognized with the “Training Excellence” Award 2018. Responsibilities: • Management of distributor communication channels in Chile, Argentina, Peru, Uruguay, Paraguay, and Bolivia. • Execution of the marketing plan, market and competitor evaluation across the region. • Technical and commercial support to distributors to optimize sales performance. • Development of training plans for sales teams.

• Designed and achieved objectives and goals. • Negotiated with suppliers and end clients (hospitals, clinics, and healthcare services). • Managed equipment rental programs for healthcare institutions. • Developed and monitored promotional plans for assigned product lines. • Planned and executed equipment demonstrations in Santiago and other regions. • Sales management and support for regional sales forces.

• Designed and achieved objectives and goals. • Negotiated with suppliers and end clients (hospitals, clinics, and healthcare services). • Support the sales force across the country • Design and follow the promotion plans for each line of business • Generation and control of equipment demonstration plans

Visita a potenciales clientes con el fin de dar a conocer el servicio y entregar información sobre la mejor solución a sus necesidades. Diseño, planificación y supervisión de las actividades de sanitización industrial, control de riesgos biológicos, venta y post venta de equipos. Capacitación técnica a los empleados de la empresa. Servicio de post venta al cliente.

Asesorias de BPM a pequeños productores. Atención clínica de animales menores.