José Oliver

Responsável pela estruturação do departamento de Inovação do São Paulo Futebol Clube (SPFC), e criação do projeto do Hub de Inovação, espaço fisico dedicado à inovação interna e à open innovation dentro do clube. Idealizador e Co-founder da House Experience, Unidade de negócio dentro do Hub de Inovação focada em criação de novos formatos de experiências e ativações de marcas dentro do mundo do esporte. Liderança do departamento de Venture Building, com foco na criação, desenvolvimento e lançamento de novos negócios e soluções estratégicas para o clube. Condução da estratégia de Dados e Insights do SPFC, incluindo a implementação do Data Lake, CRM, e a execução de projetos voltados ao aumento do conhecimento sobre o torcedor. Direcionamento da estratégia de criação de novos produtos na prateleira comercial do SPFC, com foco na diversificação de receitas e no fortalecimento da relação com torcedores e parceiros de mercado.

Main deliverables; review processes to reduce product delivery lead time, implement frameworks and Playbooks for testing culture, and explore opportunities in digital sales channels.

Responsible for driving the product vision in Open Innovation through project management to generate business opportunities and co-create solutions with startups and internal areas of the bank.

Responsible for creating Experian's first Social Selling project in Brazil, which serves as a direct partnership channel with individuals involved in reselling Experian products. The project achieved triple-digit YoY growth and demonstrated continuous growth compared to the previous month (M-1). My responsibilities included leading the overall product development process, bridging the gap between the technology team (Serasa's Shared area), marketing, and product, and bringing end-to-end innovation to the project.

Created and managed the UX area throughout the product development process. This involved defining the product roadmap, managing the development backlog between the UX and Tech areas, mapping the user journey, conducting UX research with all customers, and incorporating Customer Centricity within the development scope. The product was then prototyped, ensuring alignment with company and customer expectations. Mockups were created and usability tests with customers were conducted to test all the functionalities and features developed in the new product. After successful testing, the product was put into production, and AB tests were applied.

Product development process was covered in my Marketing MBA course. It began with benchmarking and market research to identify industry innovations within the course scope, followed by research with stakeholders to identify the needs of the target persona. The next step was to develop branding and communication strategies based on user research findings.

ACE Startups has been elected as the best startup accelerator in Latin America three times, with over 250 startups accelerated, 16 successful exits, and 40 corporate innovation programs. During my summer job, my mission was to develop a new product aimed at startups in the scale-up stage. Following the creation of the new product, I closely followed the corporate innovation programs of big company clients, such as Ambev, Natura, BMGBank, and Santander Bank.

Founder of the Membership project, aimed at aligning the innovation and entrepreneurship ecosystem by unifying entrepreneurs, startups, and big companies into a single project. The project was created via a SaS model, where members receive a series of program benefits, such as a benefits club (partnerships with major market software used by startups), entrepreneurial training (thematic tracks for business development for entrepreneurs, along with selected mentors), and Open Innovation (bringing startups closer to large associated companies, enabling startups to enter innovation projects).

Supera Park is among the top 20 technology parks in the world. In this scenario, my role was to be responsible for reaching out to the market, seeking new opportunities within the innovation ecosystem of the interior of São Paulo. My actions involved designing a process for approaching large companies towards the Technology Park, creating a management council with major companies. The result was the generation of business opportunities between the 90+ startups incubated in the park and the companies, structuring an Open Innovation program.

Responsible for organizing entrepreneurship competitions, such as Hackathons, entrepreneurship challenges, and creating the prospecting arm for companies interested in organizing hackathons.

O Pice (Programa Integrado de Capacitação Empreendedora), projeto da FEA-RP (Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto) da USP (Universidade de São Paulo), oferece três meses de aulas gratuitas para pequenos empreendedores que querem gerenciar melhor sua empresa ou pretendem iniciar um novo negócio.

University Startup Lab, which transforms research projects from undergraduate and graduate students into viable business models. The project covers all faculties in the Ribeirão Preto region, training change agents.

Responsável pela seleção de novos alunos interessados na entidade estudantil; e o responsável pela alocação de cada membro aos projetos em execução.

Estruturação do Zero do setor de marketing da Aceleradora de Startups. Foi preciso criar o funil de CRM e de prospecção de novos interessados em participar do processo de aceleração. Após a estruturação de marketing orgânico e mídia paga, triplicamos o numero de interessados, selecionando apenas as melhores startups. Além da estruturação do Setor de marketing fui mentor de Go to Market e Growth de produto.