José Fontes
Marketing Manager @ Polisport Group
About
I work where brand, product and performance collide.With a background in Marketing Management and international academic exposure in Copenhagen, I built my foundation around strategic thinking, structured execution and measurable growth. That combination of Southern ambition and Nordic efficiency still shapes how I approach business today.Currently operating in the powersports industry, I manage marketing with a clear focus on positioning, competitive advantage and commercial impact. In a market driven by innovation, speed and strong manufacturer dynamics, marketing cannot be decorative. It must influence demand, support sales and strengthen brand authority across global markets.My approach is simple: strategy first, execution sharp, measurable results. I believe strong brands are built at the intersection of data, positioning and bold decision making.That is where I operate.
Portugal
Porto Metropolitan Area
Automotive
Análise de Big Data, Análise de dados, Python, SQL, Planejamento de mídia, Patrocínios, Comunicação intercultural, Mídia digital, Lançamento de produtos, Marketing digital, Estratégia de preço, Otimização para mecanismos de busca (SEO), Comunicação empresarial, Estratégia de marketing, Affinity Designer, Comunicação, Espírito de equipe, Capacidade de improvisação, Gestão de marketing, Organizado
Experience
Marketing Manager
Polisport Group
Oliveira de Azeméis, Aveiro, Portugal
Marketing & Communications Specialist
Polisport Group
Oliveira de Azeméis, Aveiro, Portugal
Marketing Communication Specialist
Polisport Group
Oliveira de Azeméis, Aveiro, Portugal
Marketing Trainee
Polisport Group
Carregosa
Consultor de Comunicação e Marketing
Fontes & Ribeiro
Arouca
Responsável de Comunicação
Fontes & Ribeiro
Arouca, Aveiro, Portugal
Departamento Comercial
Base IPAM
Porto, Portugal
Education
EDIT. - Disruptive Digital Education
Currently deep diving into Data Science and Business Analytics. Not because it is trendy... but because marketing without data is just another opinion. Working in a performance focused industry like powersports, where timing, product cycles and manufacturer dynamics move fast, intuition alone is not enough. Understanding the numbers behind decisions it's a competitive necessity. I am strengthening my ability to connect data with strategy, turning insights into direction. Moving from what happened, to why it happened, and ultimately to what should we do next. Creativity to grab attention and data to drive the decisions.
IPAM
Gestão de Marketing
Copenhagen Business Academy – EK
Gestão de Marketing
Um novo desafio. Uma decisão que não foi tomada de ânimo leve, mas a minha vontade de conhecer a cultura escandinava e perceber como encaram e trabalham o marketing nestes países, venceu. Tive a oportunidade de aprender com profissionais de excelência e de aprofundar o conhecimento nas seguintes áreas: - International Marketing - International Economics - Digital Visual Communication and Identity & Webdesign and SEO - Datadriven Business Development
Faculdade de Engenharia da Universidade do Porto
Engenharia Civil
José Fontes's Contact Information
Phone
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