Josefin Dirk Freij

PR & Communication Lead @ Nilens Jord

About

With over 13 years of experience in brand marketing, PR and communication within the lifestyle and fashion industry, I specialize in building strong, meaningful brands. My approach combines strategic insight with creative execution, focusing on clear brand identities and communication that authentically engages audiences. As global head of brand and marketing, I lead a team across markets and channels, developing 360° brand strategies that encompass visual identity, storytelling, digital campaigns, community building and market-entry plans. My work drives engagement, strengthens brand presence, and delivers measurable results that support long-term growth. I thrive at the intersection of data and creativity, translating insights into distinctive solutions and seamless customer experiences and brand activations. My expertise spans creative production, omni channel marketing, PR activations, influencer collaborations, campaigns and events, ensuring cohesive and impactful execution. As a leader, I prioritize collaboration, growth, and clear communication, creating a culture where teams excel and deliver outstanding results. I am dedicated to turning vision into action and setting new standards in brand marketing.

Country

Denmark

City

Copenhagen

Industry

Public Relations & Communications

Skill

Production Management, Brand strategy, Strategisk planering, Lanseringsstrategi, English, Omni-Channel Marketing, Brand Strategy, International Project Management, Marketing Materials, Presentations, Marketing Campaigns, Interpersonal Skills, Flexible Approach, Budget Management, Social Media Communications, Writing, Strategy, Branding & Identity, Leadership, Creative Strategy

Experience

PR & Communication Lead

Nilens Jord

2025-12 - Present · 10 mos

Köpenhamn, Region Hovedstaden, Danmark

PR & Communication Executive

Nilens Jord

2025-6 - 2025-12 · 7 mos

Copenhagen, Capital Region of Denmark, Denmark

PR, Press relations, Influencer partnerships & marketing, Community building Communication, Storytelling, Copywriting, Product PR Brand strategy, 360 market entry Brand awareness, consistency and equity Stakeholder management, Market PR lead Event planning, Market launches, Creative execution Supporting Campaigns, Content strategy, Creative Production

Global Head of Brand and Marketing

Fashion Society A/S

2021-7 - 2025-4 · 3 yrs 10 mos

Copenhagen Metropolitan Area

Marketing and Brand Manager

Fashion Society A/S

2020-9 - 2021-7 · 11 mos

Copenhagen, Capital Region, Denmark

HON City Leader

HON (Her Online Network)

2020-4 - 2023-1 · 2 yrs 10 mos

Copenhagen Metropolitan Area

HON (HER online network) where women grow together. A networking app for women to connect, share and interact personally and professionally. www.joinhon.com

Co-Founder

HER Global Network

2017-10 - 2023-1 · 5 yrs 4 mos

Copenhagen Metropolitan Area

Founder of HER Copenhagen in 2017, a part of the global movement by women for women, HER Global Network. Developing a strategy and step by step roll out for the new “chapter” for HER Global Network, focusing on an organic growth. We believe in creating a community, a network, based on fellowship, support and drive, strengthening and sharing knowledge with one-another. Founded and created in 2014 by Aleksandra Avli and Sofia Kacim in Stockholm, HER Global Network has now expanded to several cities globally and is growing. Each city is independently operated by its own founding members and supporters with the aim to build and strenghten a place to connect, share collaborations and gain inspirations within a strong local female community. Within the local hubs we invite selected members to unique events, panel discussions and intimate dinner talks with key female role models and leaders. HER Global Network is a platform for women who wish to discuss and grow from topics related to leadership entrepreneurship and equal rights. HER Global Network events can only be joined by personal invitation. Find out more at www.herglobalnetwork.com

Brand and Marketing Consultant

Nué Group

2020-6 - 2020-9 · 4 mos

Copenhagen Metropolitan Area

Working with Lovechild and Nué Notes. Brand, marketing and communication. Development of strategy for both brands. Strategy implementation and evaluation.

Senior Brand Advisor

9PR Personal Relations

2017-2 - 2020-6 · 3 yrs 5 mos

Copenhagen Area, Denmark

Brand and market communication and consulting. Strategic planning, communication, build up and execution. Events and PR activities. Driven, focused, curious, responsive and transparent. Portfolio: (outtake) ASOS, Nobis Hotel, Björn Borg, VIU eyewear among others.

PR Consultant

AGENCY V

2016-10 - 2017-1 · 4 mos

Copenhagen Area, Capital Region, Denmark

Brand profiling, development and consulting, execution. Strategic communication and PR activities. Control all operation and brand management including daily press communication, online maintenance, market knowledge, trend/fashion, product knowledge, product placement, influencer activities and proactive strategic planning. Intern training and requiting. Planning, idea development, build up and execition of: Events. Campaigns. Influencer activities. Pressdays. Fashion Shows, guest management. Fashion week related activities and events.

PR Consultant and Showroom Manager

Agentur V

2012-2 - 2017-1 · 5 yrs

Copenhagen Area, Denmark

Brand profiling and consulting, execution, strategic communication and PR activities. Control all operation and management in showroom including daily press communication, online maintenance, market knowledge, trend/fashion, product knowledge, product placement, styling and proactive strategic planning. Intern training and requiting. Planning, idea development, build up and execition of: Events. Campaigns. Pressdays. Fashion Show, guest management. Fashion week related activities and events.

Showroom Manager and Brand Advisor

Inq

2009-8 - 2012-1 · 2 yrs 6 mos

Brand profiling, strategic communication and PR activities. Build up, idea development and execution of campaigns and events. All operation and management in showroom including product knowledge, market knowledge trend/fashion, product placement, styling, daily media communication and proactive strategic planning. Contact person, showroom and market status in our Swedish and Norwegian offices. Intern training.

Visual Merchandiser

BIK BOK AS

2005-9 - 2009-6 · 3 yrs 10 mos

Campaigns, window displays, product placement sale, customer service. Store responsible visual merchandiser. Visual merch. setup and training new co-workers at store openings when working in south Sweden.