Jose Barreiro Lopez

Key Achievements ♦ Development of a new tiering & segmentation model classifying all 4,000 channel partners ♦ Develop selective distribution segmentation model to support revenue uplift of 30% ♦ Outline new cross functional service focus levels to improve partner EBIDA ♦ Improved channel stock replenishment levels by 20% ♦ Outline ways of improving floor zoning to stimulate differentiation at point of sale ♦ Drive high profile strategic projects addressing new channels & client groups (UHNWI) ♦ Identifying risks & opportunities and cross-functionally identifying corrective actions ♦ Established new function and E2E (TTC and TTM) processes within first 6 months of engagement Key Responsibilities ♦ Responsible, at a global level, for product merchandising activities, for B&O’s portfolio towards Monobrand and Multibrand channels across EMEA and Emerging markets. ♦ Developing open-to-buy proposal formulations, creating ranging and assortment plans, by market, partner and store concept. Product Categories ▪️Televisions | Attainable and Statement TVs (LED and OLED) ▪️SoundSystem | Soundbars ▪️Speakers | Portable, Multiroom, Stereo, Architectural ▪️Headphones | Over-ear, On-ear, Earphones, Noise Cancelling ▪️Accessories | Pouches, Cables, Qi Charging Pads

Key Achievements ♦ Scrutinised and reviewed commercial terms and conditions with dealer network ♦ Secured LG authorized reseller distribution agreements for B&O retail network ♦ Aligned and mapped cross company end-to-end processes and ways of working ♦ Effectively secured the launch & timely product availability of Beovision Harmony - the 2nd TV Partnership with LG Electronics ♦ Identified additional business opportunities towards common retail partners ♦ Secured internal / external stakeholder buy-in crucial to the partnership ♦ Forged strong dealer network relationships to develop the partnership Key Responsibilities ♦ Manage and develop, at a global level, the television commercial relationship between Bang & Olufsen, its dealer network and LG Electronics and its subsidiaries. ♦ Developing commercial propositions, jointly reviewing agreements, setting engagement plans, and detailing key areas to develop the long-term partnership. Product Categories ▪️Televisions | Attainable and Statement TVs (OLED) ▪️SoundSystem | Soundbars

Key Achievements ♦ Returned TV business to profitability in 2017 and improved NWC ♦ Led new development projects and grew gross profit percentage by 21% 2016-2018 ♦ Deployed the new out-sourcing TV strategy partnership with LG Electronics ♦ Managed products that provided 30% of the total company revenue ♦ Redefined future TV manifestations addressing partners and consumer needs ♦ Successfully launched the first TV matching the new strategy… Beovision Eclipse and defined the first new dedicated Soundbar offering...Beosound Stage (introduced in 2019) ♦ Introduction of Bang & Olufsen's new attainable TV...Beovision Horizon ♦ Presented and promoted portfolio updates / direction during dealer meetings Key Responsibilities ♦ Globally accountable for the television product portfolio. ♦ Product Management and Business Maximisation with full P&L responsibility and accountability for high triple digit MDKK yearly revenue levels. ♦ Line Manager responsibility for 2 product managers in Struer, Denmark. Product Categories ▪️Televisions | Attainable and Statement TVs (LED and OLED) ▪️Television Accessories | Floor & Wall Stands (manual and motorised) and Fabric, Aluminium and Wood covers ▪️SoundSystem | Soundbars, Soundcentre

Key Achievements ♦ Grew year-on-year retail revenue by 77% in 2013, 21% in 2014 and 300% in 2015 ♦ Increased revenue by 20% in 2015 with key IoT accounts ♦ Recruited 20 sales managers that collectively exceeded sales targets ♦ Achieved #1 market share position on Headsets & Wearables during 2014 ♦ Forged strong relationships with key partners boosting share of business to 80% ♦ Boosted key European Operators ARPU levels through accessories cross selling activities Key Responsibilities ♦ Globally accountable for the Sony Mobile Accessory portfolio. ♦ Sales in the B2C (consumer retail) and B2B (enterprise channels) channel with full P&L responsibility & accountability for mid triple digit €million yearly revenues. ♦ Line Manager, leading & mentoring 20 sales managers in 10 countries. Product Categories ▪️Smarthome | Smart-tags, Smart-lamp, IoT Services ▪️Wearables | Smart-bands, Smartwatches ▪️Imaging | Tripod, BT Selfie Stick, Interactive Projectors ▪️Speakers | Wired, Wireless, Portable ▪️Stereo Headsets | In-Ear, Over-Ear, Neckband ▪️Mono Headsets | In-Ear, Behind Ear, Clip ▪️Personalisation | Cases, Covers ▪️Power | Batteries, Chargers, Power-packs

Key Achievements ♦ Grew accessory turnover per phone by 33%, during the 4year period ♦ Increased bottom line profit per sold phone by 10% during 4year period ♦ Developed and executed key growth initiatives and grew revenue 18% in 2012 YoY ♦ Creation of value proposition bundles with 3rd party services e.g. Spotify & Runtastic ♦ Established Brand-Licensing program as #1 “cash cow” category ♦ Developed trade show lead handling growing IFA share of sales by 20% in Germany ♦ Boosted Emerging markets (in China & Japan) share of business to 30% in 2009 Key Responsibilities ♦ Globally accountable for the Sony Mobile Accessory portfolio. ♦ Sales & Marketing, with full P&L responsibility and accountability for mid triple digit €million yearly revenues. ♦ Line Manager leading and mentoring a team of 35 employees (6 of these direct reports) across the globe Product Categories ▪️Wearables | Smart-bands, Smartwatches ▪️Imaging | Tripod, BT Selfie Stick, Interactive Projectors ▪️Speakers | Wired, Wireless, Portable, Fixed ▪️Stereo Headsets | In-Ear, Over-Ear, Neckband ▪️Mono Headsets | In-Ear, Behind Ear, Clip ▪️Personalisation | Cases, Covers ▪️Power | Batteries, Chargers, Powerpacks

Key Achievements ♦ Restructured the organisation from a market led one to a consumer driven one ♦ Boosted revenue by 50% in 2006 YoY for consumer retail accounts ♦ Led cost down projects, increasing adjusted margin by 36% in 2007 YoY ♦ Drove €100 million additional un-forecasted revenue during 2006-2008 ♦ Increased bundled sales by 16% in 2008 YoY ♦ Achieved 100% on-time delivery accuracy in 2008 improving availability at PoS ♦ Developed a centralized forecast tool allowing sales to focus on operations Key Responsibilities ♦ Globally accountable for the Sony Mobile Accessory portfolio. ♦ Sales & Marketing activation, Product Management & Sales Planning with full P&L responsibility and accountability for triple digit €million yearly revenues ♦ Line Manager leading, developing and mentoring a high performing team of 31employees (5 of these direct reports) across the globe. Product Categories ▪️Gaming | Gameboard, Gamepad, Bluetooth Car ▪️Imaging | Camera, Flash ▪️Automotive | Bluetooth Car-kits, Car Charger, Bluetooth & FM Transmitter ▪️Speakers | Wired, Wireless, Portable, Fixed ▪️Stereo Headsets | In-Ear, Over-Ear, Neckband ▪️Music | MP3 Player ▪️Mono Headsets | In-Ear, Behind Ear, Clip ▪️Personalisation | Cases, Covers ▪️Power | Batteries, Chargers ▪️Connectivity | Bluetooth & IR Dongle, Keyboards, USB Cables, Desk Stands, Memory Sticks

Key Achievements ♦ Drove additional un forecasted revenue of €30 million. ♦ Implementation of PoS forecasting achieving 85% forecast accuracy in 2005 ♦ Increased market unit forecast accuracy by 50% in 2004 YoY ♦ Increased PoS availability and grew customer satisfaction by 20% points in 2004 ♦ Lifted shipment accuracy from 55% to 85% in 2003 and maintained level into 2004 ♦ Implemented new supplier forecast liability models to reduce material exposure ♦ Developed internal market insight sessions supporting changes in product definition ♦ Prepared competitor benchmark reports following trade fair visits and GFK reviews Key Responsibilities ♦ Globally accountable for the Sony Ericsson Accessory portfolio. ♦ Responsible for the combined S&OP and Long-Term planning activities as well as the Market Research and Competitive Intelligence role.

Key Accomplishments ♦ Implemented new CPFR process and increased forecast accuracy to 75% ♦ Rolled out SAP-APO planning tool and grew forecast accuracy by 50% in 2002 YoY ♦ Rolled out statistical forecasting planning to improve accuracy and SKU handling. ♦ Created a sell through based planning process for improved retail awareness ♦ Improved sales planning process cycles by 2 weeks ♦ Decreased partner stock levels from 30 days to 7 days without impacting deliveries ♦ Creation of a rolling two-year business plan for focused value chain investments ♦ Implemented new business forums reviewing bridge activities towards target Key Responsibilities ♦ Globally accountable for the Sony Ericsson Accessory portfolio. ♦ Responsible for the combined S&OP and Long-Term planning activities.

Key Achievements ♦ Created an improved forecasting process to centrally generate market forecasts ♦ Developed a financialized business plan to review gaps towards financial objectives ♦ Pro-actively identified critical deviations in plans and triggered corrective actions. ♦ Led project to reduce component lead-times to 2months (from 6 months) ♦ Minimized material liabilities by 2M€ due to phase-out process improvements ♦ Defined profitable ways for component procurement and tooling investments ♦ Developed new cross-functional demand and supply chain process improvements Key Responsibilities ♦ Globally accountable for the Sony Mobile Accessory portfolio. ♦ Responsible for Long-Term “Tactical” planning 7-24-month horizon.

Key Achievements ♦ Exceeded forecast accuracy target for the region landing on 85% in 1998 / 1999 ♦ Created a financialised S&OP plan for setting business and brand plans ♦ Implemented new statistical forecasting methods for improved carline planning ♦ Developed a production and capacity build plan for over 10 car lines ♦ Created inventory models ensuring optimal stock replenishment period levels ♦ Tracked and analysed new product launches and highlighted key deviations ♦ Analysed, evaluated and produced market research reports on automotive trends ♦ Managed daily interaction with production facilities for shipment and order flow Key Responsibilities ♦ European accountability for planning Opel/Vauxhall passenger & commercial vehicles. ♦ Responsible for validating, generating and signing off sales and production build plans per carline and market in Europe. ♦ Team leader, managing activities and priorities for a team of 6 demand planners in Germany.

Key Achievements ♦ Carried out product line validation clinics with 100 consumers across 5 EU markets ♦ Developed a consumer behaviour study identifying EU consumer purchase drivers ♦ Supported in the execution of Opel Tigra x MTV Music collaboration ♦ Managed new product launch workshop towards the dealer network ♦ Reviewed and recommended changes to S&OP plans reflecting competitor moves ♦ Supported in the creation of marketing campaign plans Key Responsibilities ♦ European accountability to support the Opel/Vauxhall Corsa & Tigra carline ♦ Responsible to support the development and execution of the regional marketing strategy, calendar and initiatives covering the areas of communications and events.

Key Achievements ♦ Performed a market research report on the automotive passive safety market and presented study, key findings and recommendations to management. ♦ Developed a 2year marketplace outlook for the automotive market ♦ Prepared up-to-date technology trends reports ♦ Supported in the development of yearly marketing strategies Key Responsibilities ♦ Responsible, during the 5month contract, in supporting the Automotive Divisions passive safety department (airbag and remote-control locks) ♦ Responsible to provide market analysis reports, key competitor studies and organize and manage marketing material.