Jose Luis Martinez

Low Tide Partners focuses in consult and assist Technology and FMCG companies in business development projects and works with partners and associates when needed. Key Projects: • Uros: Acting as President Uros Spain and as distributor (2012-2020). Start-up offering mobile data connectivity service branded “Goodspeed” for frequent travelers as alternative to roaming. Achieved successful sales execution in Spain and signed network contracts to widen Goodspeed geographical coverage to Spain, Latin-America, Italy and Netherlands (total 17 countries). • Jarden Consumer Solutions: Project Leader (2014 October – 2015 March) JCS (Jarden Corp is in Fortune 500) focusing in SDA wanted to expand its business to the Turkish Market. I lead this project providing the business intelligence, strategy proposal, initiating the channel contacts and identifying the candidate for Country Manager role. • Fogg Mobile: Acting as VP Carrier Relationships and Product Offering (2014 April – 2015 January) Sign MVNO 3G/4G agreements with Carriers in UK, Sweden, Denmark, Ireland, Austria, Italy, Switzerland, Spain, Poland, France, Germany and Netherlands and successfully launching HP DataPass service on HP (SIM) embedded devices. • HP: Acting as Region Executive for EMEA (2013 May – 2014 March). Built a solution to support inbuilt Data Connectivity offering in the HP PCs and tablets as TPO and as premium service, for which developed a MVNO covering France, UK, SE and DK. • Jolla: Acting as SVP Sales & Marketing - Global (2012 October to June 2013). Start-up that built its own OS, named “Sailfish”. Built Sales and GTM structure and design the Distribution Development Plan.

Reporting to FIH CEO Foxconn Group wanted to license Nokia brand to make smartphones, tablets and accessories. I was the project lead and responsible for the Sales & Marketing and GTM as well as the key contact person in the negotiations with Nokia Technologies. Build the 5 years Business Plan as base for the agreement and the detailed Sales and Marketing, Channel Development and GTM plans. Responsible for the Portfolio Definition Marketing input. Responsible for the sales of the Nokia N1 tablet in PRC and Taiwan achieving 15% share of its segment sales (first Nokia Android tablet sold in China).

Reporting to SVP Marketing. Position based in Helsinki with headcount of +250 among solid and dotted line. Responsible of portfolio definition and GTM for the high-end category (launching the company flagships). Accountable for €4.3 billion revenue, €1.5 billion gross margin a year and for NPS (Net Promoter Score, measuring the consumer advocacy). Last product launch was Nokia N8, well exceeding its business plan and the best ever NPS in the company. Successfully planed the portfolio and GTM Plan for a complete product range based on MeeGo OS, product range that was cancelled when the company decided to go to Windows OS.

Reporting to SVP Sales, Go To Market. Based in Singapore with solid line organization headcount of +600 directors and managers. Responsible for 8 Regional GTM Directors who managed 50 Country Sales Unit GTM Managers. Accountable for the Launch Product Success and Organization build up (Metric: Launch Product Revenue of € 18B/year). It was a major change management project tasked to build from scratch the GTM organization in the regions of Western and Eastern Europe, Eurasia, MEA, India, China, SEAP and North East Asia (total 8) and respective sales units (total of 50) and for the Operator and Retail channels, including hiring and motivating the staff, building the necessary processes, governance, best practice sharing and execution. We successfully launched more than 50 products, among them the E71 and x5800.

Reporting to Global SVP Sales & Channel Management. Based in Singapore, responsible for organization of +130 headcount in 11 countries. Accountable for Multimedia Business Group’s P&L, Sales and Channel Management, Marketing and Product & Services Development in Asia Pacific (India, Japan, SEA, Australia-NZ). Revenues of $3b and Gross Margin of $1.2b a year, increasing the value share from 19 to 24%, launching Nokia Nseries sub-brand with preference KPI of 26%, most successful products were N95, N93, N91, N73 and N72. Creation of retail footprint for Nokia Nseries with +1.000 fully dedicated POS and shop in shops

Reporting to VP Sales Europe and previously to SVP Sales EMEA. Based in Madrid responsible for +120 headcount solid line and a total +350 employees. Accountable for the Nokia mobile devices P&L, grew net sales from €500M to €1.3b/year, gross margin to €520M and net margin to €280M increasing market share from 23 to 45% and brand preference from 30 to 60%. Responsible for Global relationship with Telefonica and senior interface for local MNO and key retailers (ECI, MediaMarkt, Carrefour, The Phone House). Awarded as Best EMEA Sales Office year 2003.

Reporting to VP Sales EMEA. Based in Istanbul, responsible for headcount of +25. Rised net sales up to €700M a year, setting up the local operations from scratch. Achieved market share of 78% (one of the highest worldwide) and brand preference up to 93%, the highest for Nokia in the world Awarded as Best EMEA Sales Office year 2000.

Based in Madrid. Responsible for Sales and Retail. Set up MNO account management, distribution and branded retail program. Increased market share from 20 to 30%..

Responsible for the sales of the highest volume range of copiers. Leading sales teams to achieve the sales budget, sales force training, demonstrations and negotiation support in the direct sales to International Major Accounts and Governmental Institutions.