Jose Luis Bonilla

Associate Director, Warehousing & Logistics @ Relatable

About

Senior Operations, Supply Chain, and Logistics Executive with a proven track record of building and scaling high-performing operations across North America, Latin America, and Canada. I specialize in driving operational efficiency through cost optimization, system implementations, and process design aligned to best-in-class execution. I bring over a decade of experience leading multi-site and fully remote teams, with a leadership style rooted in accountability, mentorship, and clear communication. I am particularly strong in developing SOPs, KPIs, and workflows that enable consistent day-to-day execution while supporting long-term growth. My background spans organizations ranging from $30M to $10.5B in annual revenue, across retail, wholesale, DTC, and service-provider environments. I have deep hands-on experience supporting mass market retailers including Amazon, Walmart, and Target, as well as building DTC operations for both startups and multinational companies. I bring a unique end-to-end perspective, having worked on the vendor, importer, customer, freight forwarder, and customs brokerage sides of the supply chain. My expertise includes international and domestic transportation, 3PL management, WMS implementations, P&L ownership, and international trade compliance (FTZ, Duty Drawback, C-TPAT, ISA programs). Industry experience includes consumer goods, toys and games, electronics, apparel, pharmaceuticals, and cold chain supply chains. I am known as a team player and pragmatic problem solver who mobilizes diverse teams to execute complex initiatives, improve service levels, and drive measurable results in fast-paced environments.

Country

United States

City

New York City Metropolitan Area

Industry

Transportation/Trucking/Railroad

Skill

Planning Budgeting & Forecasting, Distribution Logistics, Customs Regulations, Customs Brokerage, Supply Chain, International Logistics, Logistics, C-TPAT, International Trade, Import, Process Improvement, Project Management, Team Building, Document Management, Regulatory Affairs, Global Regulatory Compliance, Import Logistics, Import Compliance, ISA, CTPAT

Experience

Associate Director, Warehousing & Logistics

Relatable

2022-9 - Present · 4 yrs 1 mo

New York, New York, United States

Director of Global Logistics & Distribution

Farmgirl Flowers

2022-4 - 2022-9 · 6 mos

New York, United States

General Manager

Marken

2021-4 - 2022-2 · 11 mos

New York City Metropolitan Area

Senior Manager, Latin America Logistics

Canon USA

2015-1 - 2021-4 · 6 yrs 4 mos

Melville, NY

Manage logistics operations and planning within Canon U.S.A. This includes leading logistics support for the Latin America Group business unit, all Export Operations activity and Latin America affiliates throughout the Americas. Additionally, responsible for negotiating local distribution and transportation agreements, managing business relationship with 3PL in Miami, maintain Foreign Trade Zone procedures and compliance, as well as implementing systematic and process changes to automate and improve operations.

Customs & Regulations, Manager

Canon USA, Inc.

2012-1 - 2014-12 · 3 yrs

Lake Success, NY

Manage the organizations Customs and Trade Compliance group which covered the Americas. Supported the Canon companies in the areas of global customs compliance, export, classification, transactional testing, Importer Self-Assessment program (ISA), duty drawback claims and Customs and Trade Partnership against Terrorism (C-TPAT). Additionally responsible for maintaining relationship with Customs Brokers working with Canon USA, Canon Latin America (Miami) and Canon Virginia (VA). Specifically, assisted with tariff classification processes and procedures and post entry audits. In addition, worked Canon Latin America and Canon Virginia to apply and prepare for membership in Importer Self-Assessment program. Responsible for the yearly audit and training program requirement under ISA for all three companies. Conducted Import Compliance training within Canon USA logistics and Business Units yearly. Supported Latin America Affiliates with Free Trade Agreements and Economic Partnerships; ensure that all requirement processes and documentation were in order for full duty savings benefits. Responsible for the continued review and implementation of new processes and system to yield efficiencies and cost savings. Managed the compliance and application processes of implementation of Foreign Trade Zone (FTZ) at Miami distribution center.