Jose Ignacio Reynoso
CX lead @ NuBrakes
About
Strategic and results-oriented sales leader with 10+ years of experience driving performance across B2C and B2B environments. Known for building high-performing teams and systems from the ground up, I began my career in outbound cold-calling before progressing into sales leadership, managing both in-person and fully remote teams of 10+ FTEs. Over the past 7 years, I’ve led teams across global markets, including as a founding Sales Manager for a fully remote, Series A SaaS startup. I bring a bias for action, a structured approach to pipeline growth, and a passion for developing people and processes that scale with the business.
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Guatemala
Human Resources
Objetivos de ventas, Customer Support, Post-Sales Support, Technical Support, Sales, Team Leadership, Sales Performance, Client Relations, Talent Development, Operations Management, Daily Operations, Financial Forecasting, Account Management, Employee Learning & Development, Negotiation, Communication, Sales Operations, Responsabilidad, Actitud positiva, Supervisión proactiva
Experience

CX lead
Own conversion, CX, and operational performance Redesign workflows for efficiency and scale Implement AI-assisted sales and support capabilities Build automation-first systems Partner closely with Product, Engineering, and Operations Architect a scalable operating model that grows revenue

Sales Manager
1. Drive top-of-funnel execution and lead generation. 2. Oversee, hire, train, and develop a high-performing SDR team driving quota attainment, accountability, and execution through structured coaching and feedback. 3. Report to our Co-CEO, Fineas, to align weekly on strategy, performance, and team goals. 4. Define and track clear, achievable team goals aligned with sales targets. 5. Establish and optimize scalable processes for lead generation and outbound sales activities to enhance team efficiency and consistently achieve sales targets. 6. Streamline CRM practices to ensure data accuracy and enhance sales efficiency. 7. Analyze sales metrics and performance data to identify trends, optimize strategies, and make informed decisions that boost team productivity and results. 8. Develop dashboards and reports to monitor team activities and performance. 9. Partner with our cross-functional teams, including marketing, people and customer success, to ensure alignment of sales initiatives with company objectives and market demands.

Sales Manager
Spearheaded the development of the company's first Go-To-Market (GTM) strategy, overseeing and optimizing performance for a global team. Directed Business Development Representatives, Product Advisors, and Account Executives to drive Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) growth. Established a robust career progression framework and ensured business continuity.

Operations Manager
Guatemala City, Guatemala, Guatemala
Managed diverse campaigns for global customers, overseeing various Lines of Business (LOBs) including customer service, sales, technical support, and escalations. Received the Stevie Award for exceptional management during the COVID-19 pandemic, ensuring business continuity and zero service disruption during the transition to a hybrid work model. Fostered a positive working environment, boosting team morale and productivity, which contributed to increased profitability for the business.

Jr. Operations Manager
Guatemala
Oversaw a team of supervisors in sales, enhancing their performance and boosting overall team productivity. Conducted client meetings, including Quarterly Business Reviews (QBR) and Weekly Business Reviews (WBR), to maintain strong client relationships and align on goals. Led the development program for future supervisors and agents, fostering talent growth and ensuring a pipeline of skilled personnel.

Sales Specialist
Guatemala City, Guatemala, Guatemala
Managed inbound and outbound requests for services and utilities, utilizing sales techniques to acquire new customers and upsell existing services. Consistently ranked as a top performer, exceeding sales targets and achieving recognition for outstanding performance. Mentored new employees, providing guidance and support to help them achieve their sales goals and integrate smoothly into the team.
Jose Ignacio Reynoso's Contact Information
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