José Henrique Moraes

End-to-end leadership of the People Management area at Reserva Beach Club (Grupo BR Soho), acting as a strategic partner to the board and guardian of the organizational culture during a moment of business expansion and consolidation. Key Responsibilities: • Strategy & Culture: Structuring of all HR subsystems, ensuring organizational culture is lived throughout the entire employee journey, from onboarding to offboarding. • Organizational Development (OD): Implementation of management and performance rituals (1:1s, IDPs, Performance Reviews) and leadership development, utilizing tools such as Qulture Rocks. • Talent Acquisition: Leading headcount planning and strategic management of the talent pool to support project growth. • People Management: Direct management of Business Partners and coordination of the outsourced Personnel Administration (DP) team, ensuring legal compliance, integration with Legal/Finance, and operational efficiency. • People Analytics Creation of KPIs and dashboards to support the board in data-driven strategic decisions.

• Managed procurement of goods and services while acting as a strategic partner to operational and educational teams, aligning processes with organizational objectives. • Provided training and knowledge transfer to colleagues and new hires, fostering skill development and crossfunctional collaboration. • Implemented process improvements that reduced delivery times by 45% and optimized operational costs. • Conducted market research and supplier analysis to identify optimal solutions, applying strategic sourcing principles while ensuring compliance. • Negotiated contracts and commercial agreements considering price, quality, delivery, and compliance, securing long-term value. • Developed strong supplier partnerships, promoting continuous improvement in the supply chain and organizational efficiency. • Collaborated with HR, finance, logistics, and educational teams to ensure integrated workflows and efficient resource management (lean office practices). • Oversaw financial documentation (invoices, service and goods notes) in SAP ECC and school billing systems, supporting accurate reporting and budget control. • Monitored and analyzed procurement KPIs using PowerBI/PowerApps, supporting strategic decision-making. • Provided direct support to HR and public service processes (SAP HCM), ensuring employee-related compliance and efficient administrative operations.

• Built the People & Performance department from scratch, aligning global HR practices with the company’s strategic objectives. • Restructured the Recruitment & Selection process, increasing hiring effectiveness by 240%, reducing time-to-hire by 57%, and decreasing non-fit candidates by 80%. • Implemented 360° performance evaluations (Qulture.Rocks & Plai Team) with individualized Personal Development Plans (PDPs), boosting performance and engagement. • Developed succession and leadership programs, ensuring continuity in critical positions and preparing strategic successors. • Managed payroll and international contracts through Deel Payroll, ensuring compliance and operational efficiency. • Applied agile methodologies (Scrum, ClickUp, Notion) in sprint management, deliverables, and executive reporting for global stakeholders.

• Managed HR operations across 7 units in Brazil, 1 in Chile, and 1 in Paraguay. • Led the transformation of HR into a Business Partner model, increasing manager satisfaction by 35% and strengthening collaboration with business areas. • Directed union negotiations and collective agreements, achieving annual savings of R$ 1.2 million and greater organizational flexibility. • Designed and implemented talent attraction, onboarding, and development programs, reducing average time-to-hire by 38%, decreasing early turnover by 20%, and increasing internal promotions by 40%. • Implemented succession and retention strategies, ensuring 95% retention of key talents. • Ensured 100% labor compliance and eSocial adherence, mitigating risks and eliminating fines. • Optimized the HR budget by 10% annually through process automation and contract renegotiation.

• Managed payroll and benefits (HCM–SAP) with 100% labor compliance and a significant reduction in operational errors. • Led Recruitment & Selection for 5 legal entities (CNPJs) of the group, reducing early turnover by 15% and accelerating the filling of critical positions. • Oversaw financial and budgetary operations, optimizing operational costs by 10% and improving cash flow predictability. • Developed and implemented internal policies and controls, ensuring full compliance in fiscal and labor audits. • Led and engaged the administrative-financial team, enhancing organizational performance and operational efficiency.

• Ministrante das disciplinas de Contabilidade de Custos e Administração Financeira e Orçamentária aos cursos Técnico em Administração e Técnico em Contabilidade. • Contrato como RPA, Professor Horista,

• Managed end-to-end payroll processes, ensuring accurate calculation, verification, and timely completion within legal deadlines and internal schedules, maintaining 100% compliance. • Administered taxes and statutory contributions (FGTS, INSS, IRRF) and ensured proper reporting to eSocial, mitigating risks of penalties and audit findings. • Oversaw timekeeping and hours bank, optimizing workforce management and compliance with labor regulations. • Coordinated full employee lifecycle processes from onboarding to offboarding, improving operational efficiency and employee experience. • Controlled and calculated variable compensation programs (PLR, bonuses, incentives), ensuring alignment with business goals and motivating high performance. • Supported financial and accounting operations, including SPED Fiscal & Contábil reporting, Sintegra submissions, ISS calculation, bank reconciliations, invoice entries, and projections for accounts payable, improving financial accuracy and process efficiency.