Jose Chavez

Director Of Product Development @ Z-Man Fishing Products, Inc.

About

I am a brand strategist with a proven track record of elevating brands to the forefront of innovation in product development by focusing on the most important principle of fishing: the angler. A lifetime on the water and an obsession with catching anything that swims have taught me profound life lessons: listen, observe, ask questions, be patient, solve problems, test strategies, optimize, work hard, and never be comfortable with the status quo. The moment the pursuit of excellence ends, so does our competitive edge. Fishing is much more than a pastime, a hobby, or a sport… It's a way of life. Reverence for this lifestyle and the challenge of enriching the fishing experience of anglers across the globe drive me personally and professionally. Over the past decade, I have created impactful, disruptive, and innovative products and crafted meaningful interactions between a brand and its consumers. I enjoy testing new concepts, identifying opportunities, and finding practical solutions to broadly relevant but often overlooked problems. -2023 ICAST - Best of Category Saltwater Softbait - Z-Man Fishing Products -2023 ICAST - Best of Category Freshwater Hardbait - Z-Man Fishing Products -2021 ICAST - Best of Category Saltwater Softbait - Savage Gear -2018 ICAST -Best of Category Saltwater Hard Lure – 13 Fishing

Country

United States

City

Odessa

Industry

Consumer Goods

Skill

Brand Management, Strategic Planning, Customer Service, Marketing Strategy, Marketing, Research, Public Speaking, Microsoft Office, Sales Management, Social Media, New Business Development, Sales, Business Development, Public Relations, Event Planning, Team Leadership, Project Planning, Operations Management, Account Management, Social Media Marketing

Experience

Director Of Product Development

Z-Man Fishing Products, Inc.

2022-4 - Present · 4 yrs 6 mos

United States

Multifaceted brand strategist with a passion for creating products we wish existed and crafting meaningful interactions between a brand and its customers.

Head Of Product Development

Savage Gear Americas, Inc

2018-9 - 2022-4 · 3 yrs 8 mos

Multifaceted brand strategist with a passion for creating products we wish existed and crafting meaningful interactions between a brand and its customers.

Marketing Manager and Product Development Manager

DQC International, Corp.

2014-8 - 2018 · 3 yrs

Tampa/St. Petersburg, Florida Area

Product Development Manager for the Fishing Lure Category and Marketing Manager • Product Development Manager with oversight of all aspects of the Fishing Lure Program including market research, design, merchandising, and launch. • Collaborating with the creative team to craft the marketing strategy and manage the execution of strategic elements to activate plan across brand touchpoints. • Recruit, manage and negotiate contracts with high-level athletes and influencers. • Responsible for traditional and digital media planning including contract negotiation and creation of creative assets. • Work with the creative team in the creation of content strategy and oversaw the execution of asset creation. • Oversight of all brand PR efforts. • Photographed new product hero shots for use in online, in catalogues and tradeshows.

Director of Microbiology

Zimek Technologies

2009-1 - 2014-8 · 5 yrs 8 mos

Tampa/St. Petersburg, Florida Area

• Designed, implemented, and oversaw all studies involving the Zimek disinfection system. • Liaison of Zimek with the Environmental Protection Agency regarding product registration and approval. • Hired scientific consultants and oversaw legal team involved in EPA registration. • Provided technical support for sales and gave presentations to hospital executives and infection control professionals. • Collaborated with disinfectant manufacturers to design and test new antimicrobial formulations. • Oversaw product use on the field, and surveyed customers to identify areas of improvement for future product development. • Managed and trained laboratory personnel. • Coordinated and oversaw the training of new Zimek customers.