Jose Abali
Retail Sales Manager @ Freedom Australia
About
With more than 30 years of experience in retail leadership, I have built my career around driving sales performance, developing high-performing teams, and delivering exceptional customer experiences across fast-paced retail environments.My journey spans fashion and furniture retail, where I have successfully led teams, managed high-volume stores, and consistently delivered strong commercial outcomes. I bring extensive experience in sales strategy, operations management, customer experience, visual merchandising, and team development.Throughout my career I have worked with leading retail brands across Australia, where my focus has always been on building strong cultures, developing leaders, and driving sustainable business growth.I believe great retail businesses are built on three pillars:• Strong leadership• Clear commercial strategy• Exceptional customer experienceAlongside my corporate career, I have always had a strong entrepreneurial drive. I am passionate about creating brands, exploring innovation, and developing new business ideas across fashion, digital platforms and emerging AI-driven creative ventures.This entrepreneurial perspective allows me to approach retail not just from an operational standpoint, but also from a brand, customer and growth strategy mindset.Today, my focus is on continuing to lead, develop people, and help businesses unlock their full potential through strong leadership and clear vision.My Leadership PhilosophyLeadership is not about titles it’s about the standard you set and the consistency you bring every day.I believe the role of a leader is to create an environment where people feel empowered, accountable and motivated to perform at their best. My leadership style is based on leading from the front, developing people, and building teams that consistently deliver results.Great businesses are built by great teams, and developing those teams is one of the most rewarding parts of leadership.
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Australia
Retail
Sales and Marketing, Client Relations, Branding, Team Development, Strategy, Customer Experience, Recruiting, Entrepreneurship, Sales Management, Budgeting, Teamwork, Marketing Strategy, Hiring, Customer Satisfaction, Coaching, Social Media Marketing, Design, Product Design, Advertising, English
Experience

Founder
FELUNI
Gold Coast, Queensland, Australia
• Founded a high-end furniture company which included, but is not limited to, all duties from scouting the location, renovating the space, ordering stock, merchandising stock, sales, booking in deliveries, hiring staff etc. • Designed my own range of furniture, working with Australian suppliers to have them manufactured. Worked with overseas manufactures from Turkey, I travelled to Turkey met with suppliers and picked a range of furniture that was suitable for the Australian market. I dealt with the importing of furniture and logistics. • Recruited transport companies to deliver goods with highest standard possible (white glove service). • Created a new POS system for the company, liaising with suppliers for products codes and inventory. • All marketing: Designed logo, advertised in local papers (multi-lingual), created and advertised on social media platforms including Facebook and Instagram. • Managed staff rosters, wages and provided all required training

Franchisee
Browns Plains, Queensland, Australia
• Managed and led a team of 12 employees, including sales and warehouse staff and ensured that individual KPI’s were met. • Implemented sales targets to increase monthly and yearly sales that reflected in the overall business revenue and profit. • Provided on-going training and development to sales staff, some of which grew to management positions. This included sales strategies and communication techniques that they utilised on an everyday basis. • I taught my staff the importance of teamwork and created a family-like culture. This decreased staff turnover and increased workplace morale. • Coordinated regular staff meetings with management and sales team to ensure high levels of customer service standards at all times, this included the importance of store presentation. • Worked with warehouse team to develop strategies on how to maximise storage space and develop an on-going system for their daily operations, which intern resulted in high customer satisfaction levels. • Recruited transport companies to deliver goods with highest standard possible. This involved trial periods to ensure our customers had the best delivery service. • Created new promotions and advertised in local newspapers, including Vietnamese and Chinese papers to reach a wider customer base. • Worked with suppliers to run special events for product launches and build product awareness. This showed measurable increase in business. • Selected my own co-range for the store to introduce a new high-end aspect that wasn’t carried in the store prior. This attracted a new added customer base, bringing in more sales and higher profits. • Managed store rosters based on weekly budgets.
Jose Abali's Contact Information
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